the optimal fresh chain. fresteem cooperative growers association: 16 growers >300 hectares...
TRANSCRIPT
FrEsteem
• Cooperative growers association:
16 Growers > 300 Hectares Tomatoes
31 Growers > 140 Hectares Peppers
• Packing station >
• Optimal fresh chain >
• 100 % traceability
• Certificates > Globalgap, BRC, IFS and
Tesco Nurture
Products: Cherry on the vine tomatoes
Cocktail on the vine tomatoes
Vine tomatoes
Surface: 43.5 hectares
Packing: Greenpack
Sales: Terra Natura International
Additional Details:
2008 > Royal Pride Holland was awarded the title of agricultural entrepreneurs of the year and is also listed in the SME sector top 100.
Royal Pride Holland
Lighting: All varieties available
Year-round (30 hectares)
Royal Pride Holland
Year-round: High stable quality
Maximum taste
- METRO: MADE TO TRADE
- Benefits:
Reduced costs
Optimized logistic processes
Improved data interchange (EDI)
Optimized commercial process
GS1 - databar
2
Social Responsibility
The “Dutch tomatoes” - project
- From farm to fork
Grower Packhouse Transport Consumer
Grower
The “Dutch tomatoes” - project
- Biological crop protection use
- Crop data
- Harvest forecast
- Scouting on enemies
- Quality control
Packhouse
The “Dutch tomatoes” - project
- Grower announced new lot via computer
- Grower creates pallet label
- Transport arranged by Greenpack
- Lot arrived at Greenpack
The “Dutch tomatoes” - project
The “Dutch tomatoes” - project
- QC at Greenpack
- QC information returns to grower
Packhouse
Packhouse
The “Dutch tomatoes” - project
- Order in system assigned to a production line
- Product on transport to production line
Packhouse
The “Dutch tomatoes” - project
- Specs and packaging are known in the order
Packhouse
The “Dutch tomatoes” - project
- Specs and packaging are known in the order
Packhouse
The “Dutch tomatoes” - project
- After packing pallet number is generated by the system
Packhouse
The “Dutch tomatoes” - project
Full traceability back to the grower by:
- Name client
- Details label (Product + L-code + GLN/GGN)
- Pallet label (Product + L-code + GLN/GGN)
Metro
Sweet Pearl 10x250g
L-38-05
GGN 4049929476547
GLN 8715817102008
Packhouse
The “Dutch tomatoes” - project
- QC on ready product
- Shelf life test
Packhouse
The “Dutch tomatoes” - project
- After QC product is assigned to loading place
Packhouse
The “Dutch tomatoes” - project
- Order will be loaded by using delivery note
- Registration of loading date, transporter, dock board , order picker
Packhouse
The “Dutch tomatoes” - project
- Transport documents have to be signed
- Transport to depot client by external specialist
The “Dutch tomatoes” - project
- From farm to fork by data bar
Grower Consumer
- Maximum freshness in store by use of BBD
- Advanced consumer information at POS:
e.g. country of origin, allergens
(marketing activities)
SATISFIED
CONSUMER - RETAILER - GROWER
Thank you for your attention!
Ton den Boer - Sales manager Germany
Tel.: +31 174 519 136
E-Mail: [email protected]