the original entertainment group - company profile
DESCRIPTION
The Original Entertainment Group, Inc. is a Texas Corporation founded in the summer of 2008 with one goal: Provide new, different and quality entertainment to the Dallas/Fort Worth Metroplex. The ownership and management of the company is comprised of a mix of experienced professionals in management, event planning and promotions, sports, finance, marketing and law.TRANSCRIPT
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www.toegroup.com
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WHO WE AREThe Original Entertainment Group, Inc. is a Texas Corporation founded in the summer of 2008 with one goal:
Provide new, different and quality entertainment to the Dallas/Fort Worth Metroplex.Provide new, different and quality entertainment to the Dallas/Fort Worth Metroplex.The ownership and management of the company is comprised of a mix of experience professionals in management,event planning and promotions, sports, finance, marketing and law.
Aaron Matthews Kelvin Crawford
Tedrick ThurmondRamon ColemanPosition/Experience
TeQuarial Earl
Ramon Coleman
The Original Entertainment GroupP.O. Box 24833
Fort Worth, TX 76124
Telephone: (817) 791-4424 or (972) 333-2369Email: [email protected]
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Community Comedy JamFort Worth’s celebration of diversity andvoter registration starring Juan Villareal
MTV’s Wild 'n Out Live ShowFeaturing Leonard Robinson, Randall Park,Shawty Shawty, Spanky Hayes and NemaWilliams at Will Rogers Auditorium
The Experience: Professional MixerMonthly networking event at FortWorth’s Aqua Lounge
OEG Super Bowl PartySold out viewing party at the StudioMovie Grill in Arlington
The Experience: Salounge EditionConverting the Esoterica Studios hairsalon into an upscale lounge
Fireworks of LaughsFeaturing Kenny Howell at the ScottTheater for Sickle Cell Anemia-TarrantCounty
Summer Breeze Wine & CheeseExclusive art exhibition and musiccelebration for 400 patrons, hosted byGreek organization, Kappa Alpha Psi
Ladies NightStarring R&B singers Tank and MontellJordan at Will Rogers Auditorium
The Experience: Thriller EditionAnnual Halloween and costume party indowntown Fort Worth
WHAT WE DOlifestyle promotions // nightlife //event planning // strategic marketing // entertainment booking // sportsOur approach to marketing and promotions is simple. We appeal to the senses of our customers to create original,engaging and relevant experiences. Whether it’s an intimate setting for a professional mixer, a chic club night for thesexy or a sporting event viewing party, The Original Entertainment Group brings flavor to each event. We also partnerwith venues and partners to drive traffic and increase awareness of the hottest social scenes.
Collectively, we’re the masterminds behind several legendary events in the Fort Worth /Arlington market. But don’ttake our word for it, here’s a sneak peek:
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PRODUCE*The singular focus is on results that matter to our clients/partners and excellent service.* We customize agreements to fit budget and time guidelines.* We craft mutually beneficial profit shares that make long-term sense.* Our events are accessible to the target audience and have high perceived value.
INSPIRE* Each experience allows an opportunity for attendees to interact, network and relate.* Prizes, offers and other incentives keep the energy and excitement throughout the event.* We partner with venues & vendors who enhance each event and add value for the consumer.
EMBRACE* E-mail Blast – promotion via 7,000 e-mails to DFW folks who want to know what’s hot* Text Messaging – SMS text blasts directly to cell phones with event information and offers* Fliers – creative, high quality fliers distributed directly to peers who desire the latest info* Social Networking –exposure on all major web portals, like MySpace, LinkedIn, Event Brite, etc.*Target – Our event concepts target an under-served, diverse group in DFW
HOW WE DO ITThe Original Entertainment Group provides the promotions blitz that you don’t have the time or resources to activateon your own. Our team is made up of young, aggressive, enthusiastic movers & shakers who live, work and play righthere in Dallas/Fort Worth. Ultimately, our goal for each event is to fulfill 4 objectives:
1) ATTENTION – We get eyeballs on your brand that create opportunity.
2) ACTION – All of our campaigns are designed to inspire consumers to act (buy, visit, call, try, tell, etc.)
3) ATTENDANCE – Engaging messages position events for maximum attendance among your desired audience.
4) AWARENESS – Just because the event is over doesn’t mean we’re done. We create excitement by sharing
images from each occasion and creating anticipation for the next one.
And these are the strategies and tools we use to get the job done right every time:
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Clubs // Restaurants // Theaters // Entertainment Centers// Schools // Studios // Gyms // ParksNo matter the location, we’re experts at getting the right audience to the right place at the right time.Not only do we drive traffic and awareness for your event, we target the people who are most likely totell others, spend money and come back. From creating a custom event from scratch or enhancing yourexisting plans, allow us to do the heavy-lifting to promote your venue. Here are some things to consideras we craft a Promotional Plan for your venue:
MARKETING – Of course this is what we do well and can fit any
budget. We will incorporate your design requirements into acompelling set of materials that get attention.
MUSIC – Our roster of DJs and hosts are known all over the
Metroplex. We will create the desired atmosphere andcommunicate relevant messages.
SECURITY/DRESS CODE – Oftentimes the venue is solely
responsible for validating IDs and enforcing set dress codes. Wecan work with your team to ensure compliance.
CATERING – If outside food and beverage is required we can work
with you to identify menus and vendors.
PROFIT SHARING – Our promotional agreement will include
considerations for distributing proceeds from the door (entry),concessions, product sales, registrations, etc.
PROMOTIONAL DISPLAYS– Banners and display boxes are
used at times to brand partners or sponsoring brands. All displayswill be approved by the venue.
GREETERS – We have professional hosts and hostesses to welcome
attendees, direct crowd flow and collect information cards.
For details on how we can support your location or event, contactus today at [email protected]
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WHO ARE WE TALKING TO?
Generally, our events are positioned to successfully deliver the urban-mindedyoung adult, ages 25 – 34 and the secondary groups whom they influence. 30.1%earn $50,000 or more, and 13.6% earn $75,000+. The segment is composedprimarily of educated, single, urban renters. It is a confident and independentgroup that doesn’t follow in the footsteps of earlier generations but makes itsown marks.
Psychographics:Young Adults 25 – 34 are the first generation to grow up without many historicalconstraints, but they also face issues like AIDS, drugs, gang wars, racial profiling,divorce and corporate downsizing which shape their music and social activism.Moreover, they are characterized as ambitious, independent, entrepreneurial andcreative; they don’t follow in their parents’ footsteps; they are more inclined tobe “trailblazers.”
This generation appreciates new/better/different approaches to life:•They value the Internet and other technologies.•They try to achieve a balance between work and family and personal freedom.•Many generally do not have “generational money,” so many are concerned withbuilding a strong financial base, and they are more financially savvy than theirpredecessors.•They view education as the means to achieve career and financial goals.•They see entrepreneurship as the road to financial independence, job security,and empowerment for their community.•Their accumulation of assets is a way to prove they’ve “made it” despite all theobstacles.•70% will pay more to get “the best.”•They are more likely to respond to marketing which positively reflects theirlifestyles.•They prefer to do business with “diversity friendly” companies and those thatgive back to the community.
Implications:The target audience (A25-34) is a large segment with growing affluence thatmarketers should address. The older patrons are a financially stable group withsignificant disposable income. This generation embraces new concepts andapproaches, making it a prime target for new/improved products and services,particularly those that enhance lives. They are also a good target market forfinancial services and major purchases (homes, automobiles, etc.) given theirfocus on the building of wealth and the accumulation of materialgoods. Innovative approaches (including the Internet) that positively reflect theirlifestyles will capture the attention of this generation.
Compiled by The Hunter-Miller Group using SOURCES: Advertising Age, Africana.com, AlterNet.org, Black Enterprise,Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts,MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic,and the U.S Census Bureau.
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YES! WE WANT TO GET INVOLVED
PARTICIPATION (PLEASE SELECT CATEGORY)
VENUE SPONSOR PARTNER OTHER _____________________________
CONTACT INFORMATION
Company Name :
Contact person:
Address, City, State, Zip:
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SCHEDULE A CONSULTATION WITH THE ORIGINAL ENTERTAINMENT GROUP
DATE______________ TIME ___________
The Original Entertainment GroupP.O. Box 24833
Fort Worth, TX 76124
Telephone: (817) 791-4424 or (972) 333-2369Email: [email protected]