THE OUIDAD 30 DAY CHALLENGE

Learn how to love your curls in 30 days

Welcome to the start of your curl journey

Here you will find advice and useful tips on what to expect from your hair and how to care for your curls. We call this the 30 day challenge but have broken it down into 4 weeks for you to follow.

Make sure you follow the 5 step Ouidad curl routine that will allow you to get the best from your curls.

1. Cleanse…………………………………………………………………………………….2. Conditioner/mask…………………………………………………………………..3. Primer……………………………………………………………………………………….4. Styler…………………………………………………………………………………………5. Finisher…………………………………………………………

Introducing the Advanced Climate Control range to start you on your curl journey.

The ultimate regimen for frizz-free curls.Anti-Frizz Nano Technology locks in moisture and locks out humidity, for defined, frizz-free curls—in any climate.

Ouidad is the original curl expert with one iconic idea — let curls be curls. For over 30 years, we’ve perfected a unique customised approach for each curl type—Loose, Classic, Tight, and Kinky curls.

The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques.

Others may talk to curls, but only Ouidad speaks their language.

“Curls have a language

of their own.”

—Ouidad

65% of women have curly hair97%of curly girls are looking for help and advice to find the right product for their curls

CREATED FOR CURLS.We use only the best ingredients to strengthen every strand from the inside out.

NOURISHING BOTANICALSWe’ve sourced the highest-quality natural oils and plant extracts for healthy, beautiful curls.

BALANCED MOISTUREAll curls crave moisture, and our products are designed to hydrate hair without heaviness.

BREAKTHROUGH FORMULASAdvanced ingredients—like our silk-derived Anti-Frizz Nano Technology—deliver results you can see and feel.

Week 1

Before you even get started, it’s time to take your first curl journey selfie!

Curl Goddess Tip: Make sure you take some pictures of your hair from different angles each week. This will spur you on your curl journey and allow you to identify your emerging curl pattern.

In your first week you need to set aside time to learn about your curls, so give yourself extra time when doing your hair.

Step 1:Firstly, you need to go through everything that you are and have been using on your hair. A lot of products you are currently using will probably not give your hair the essential hydration it needs. Get all your hair products out and research what they contain and what their function is. Put away anything that is about straightening hair and take a look at your shampoo and conditioner - it is essential to stop using shampoo and conditioner with Sodium Lauryl Sulphate (SLS) as this is really harsh on your curls and can strip them of all the good stuff that keeps your curls frizz-free.

PRO TIP

What is a sulphate?Why do we need them? - They remove dirt and grease from the hair and scalp and they are really, really good at it!

What's the downside? - They are so good at what they do they can cause irritation to the scalp. Sulphates also strip off the natural oils on the hair (the lipid layer that protects). But not all Sulphates are bad! Stay clear of Sodium Lauryl Sulphate (SLS).

Step 2:This week is all about hydrate, hydrate, hydrating your curls and hydration starts in the shower! This is by using sulphate free shampoo and conditioner that adds moisture to your hair. At the beginning of your curl journey you need to be hydrating with a treatment every time you wash your hair.

Curl Goddess recommendation: The Ouidad Hydrating Mask only has to be left on the hair 2-5 minutes so perfect to do in the shower.

Curl Goddess Tip: Make sure your hair is dripping wet when applying the product, we want to lock in all that lovely moisture into the hair. The more moisture your hair has the less likely it will frizz during the day.

Step 3:After the shower use a t-shirt or a microfiber towel to wrap your hair instead of a traditional towel, if you are using a textured terrycloth which I am sure most of us do, stop now! The loops and texture can snag, tear, and cause frizz.

Curl Goddess Knowledge: As your hair emerges out of the scalp, the hair is in a “S” “C” or “Z” shape and because of its natural curl pattern the cuticles that lay on the outside of the hair, which add protection, are raised where the curl pattern forms. This means that your hair is seeking moisture throughout the day and will go frizzy if you don’t pack this with moisture.

Step 4:Moisture is your friend! To start with use a moisture treatment at least once a week to get your hair in the best condition, the more the better to start with.

Curl Goddess recommendation: Ultra-Nourishing Intense Hydrating Mask – “This was my life saver!”-

Curl Goddess Tip: Make sure your hair is very wet and I mean dripping wet when applying product. Layer products on to the hair starting with your primer and finishing with the curl enhancement product.

Ultra-Nourishing - Intense Hydrating Mask

» Replenishes parched curls with maximum moisture

» Detangles hair instantly to help prevent breakage

» Restores softness, elasticity, and shine

» Lipid-rich Macadamia Oil helps to restore and repair brittle or

damaged hair

» Sunflower Seed Oil infuses deep, penetrating moisture

» Argan Oil, rich in antioxidant vitamin E, tames frizz and improves

hair’s softness and shine

» Olive Oil, rich in linoleic acid, smoothes hair for maximum luster

Rich in natural oils, our deep conditioning treatment restores

essential moisture to dry, damaged, or over-processed curls.

This mask detangles and nourishes hair instantly to help prevent

breakage.

Week 2 It’s time to take your 2nd curl journey selfie!

By now you should be starting to learn a little more about your curls, you will be on the road to beautifully hydrated curls which will allow your curl pattern to spring back to life.

This week we are going to concentrate on learning how to apply products to your hair.Don’t be afraid that you are applying too much product, the more the better. You won’t feel a build or stickiness up in your hair.

Step 1:When you have applied your products comb through with a fine-tooth carbon comb. Don’t worry this will not remove the curl, it will allow you to lock the product into your hair and stop it from returning back to frizz.

Step 2:Use the rake and shake method to encourage your curls as your stylist has shown you. This does take some time to get the hang of, but the prep will make such a big difference to the end result.

Curl Goddess recommendation: When your hair is 100% dry it will form a cast (your hair will look crunchy, this is good!), now spray Mongono Oil into your hands and smooth your hair up into a pineapple and break the cast. You will then reveal soft shiny curls.

Step 3:Plopping (don’t snigger)- Plopping is when you squish your curls in the t-shirt towel for a period, this will take less time as your curls bounce back. Plopping will add curl formation and strength as well as sealing in the products. This is a very important part of your curl routine. After you have applied your products, take your t-shirt towel and plop your curls into the towel. This works better if your head is to the side or upside down.

Step 4:Drying your curls – do you air dry your hair or use a diffuser? Try different ways to get the result that you want, you will work out what your curl drying method is.

Curl Goddess Tip: Air drying will give you more of a natural finish and using a diffuser will create volume, this will give your curls a degree of shrinkage.

Curl Goddess Tip: When drying your hair make sure you dry it to 100% before touching it. Touching and scrunching equals frizz and will disturb your curls while they are forming.

Week 3

Don’t forget to take your 3rd curl journey selfie!

By now you should be starting to feel like you are in control of your curls. Don’t worry if you still have a few ‘off’ days, this is perfectly normal. It could be the weather or even your hormones. Just remember to assess why, do you need more hydration, or did you not dry it 100%? Think about the reason why.

There is no right a wrong way for curly hair, just your way.

By week 3 you are now becoming a curl pro! You have learnt how to hydrate, apply products and should have a curl routine worked out.Start to play with your curl routine and learn from your hair. Don’t cleanse it just because you normally cleanse your hair every other day. Listen to what your hair wants!

Curl Goddess Tip: How to revitalise your curls -You can either drench your hair and re-apply all the products again, alternatively you can spray your hair with Botanical mist to rejuvenate your curls. Or squish the condish this is a great reviver if you have drenched your hair and you have thirsty hair. When your hair is dripping wet squish the ACC conditioner into your hair and do not rinse out. Perfect for humid days, just follow with your usual Ouidad products.

Week 4

Remember to take your 4th curl journey selfie!

How are you coping with your hair in the mornings? These tips will help you wake up with easier and more manageable curls.

Curl Goddess Tip: Sleeping with your hair in a pineapple (your hair is gathered onto of your head and loosely tied up) , this will help to preserve your curls overnight and stop frightful mornings!

Curl Goddess Tip: Sleep on a silk pillow to avoid hair friction and breakage.

Curl Goddess Tip: Never brush your hair when it is dry. You will get to the point that if anyone try to touch your hair you will move away from them!

Curl Goddess Knowledge: Ouidad products are water soluble, your curls can be easily refreshed by spraying your hair with a fine water mist or drenching your hair in the shower and then reapplying the products.

Curl Goddess recommendation: Ouidad has 2 rejuvenation products in the range that will refresh, reactive and moisturise your curls - ACC Restore + Revive Bio phase spray and Botanical Boost® Curl Energising & Refreshing Spray. These will become your hair saviours!

You have now completed your 30-day challenge. It’s time to look back on your curl journey images and discover how far you have come.

We hope you are feeling confident about your curls and enjoying the new you?Please keep us posted on your curl journey @ouidaduk and using #Ouidaduk