the page group - secures trademarks & develops licensing strategy
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![Page 1: The Page Group - Secures trademarks & develops licensing strategy](https://reader030.vdocuments.net/reader030/viewer/2022032503/55be91d7bb61eb1e0d8b45c0/html5/thumbnails/1.jpg)
The Page GroupClient:
American Honda Motorcycles
Project: Building and Developing Corporate Brand Security &
Licensing Value
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American Honda Motorcycle
• American Honda was at risk of loosing the rights to its trademarks due to infringement by others.
• The Page Group was engaged to help them understand what was necessary to secure and protect those trademarks.
• Project entailed: – Creating Strategies for:
• Aggressively pursuing cease and desist efforts with infringing companies – stopped over 45 infringements against brand
• Licensing trademarks to others – secured numerous new license’s• In house development of trademarked products for direct sale to consumer – developed strategy,
designed, sourced, and delivered over 1 ½ million dollars worth of merchandise to division for sale to retail channel.
• Brand development within categories and brand extension throughout segments of their motorcycle marketplace.
• Dealer Event Display, collateral, and sell sheets. • Point of sale at retail strategies• Supporting event marketing efforts
– TPG contracted for over 2 ½ yrs
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Designed, Sourced, and Delivered American Honda Motorcycle Gear in 8 months
TPG brought new products to market for AHM to secure its trademarks in categories important to the brand.
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Quality and Style
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SupportingRide Red
New School and Old SchoolFitting the needs of 49 years in the American Motorcycle Marketplace
Motorcycle Lifestyle Driven
Old School
New School
Heritage
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Project Focus:• Determining how to best pursue
cease and desists from companies infringing on trademark and brand.
• Help establish Licensing protocols• Assist in finding, developing, &
securing licensee’s• Assist in forming joint venture
relationships with vendors for products to be sold in house as AHM brands.
• Developing product programs that could assist in securing critical licensing product categories for AHM.
• Analysis & support of Event Marketing & Red Rider Marketing
• Developing AHM Dealer Tradeshow programs & displays
• Establish Retail point of sale for new Licensed Products programs.