the parse.ly reporting suitelearn.parsely.com/rs/parsely/images/parsely-reporting-suite.pdf ·...
TRANSCRIPT
THE PARSE.LY REPORTING SUITE
Parse.ly reports tell a complex story about your audience in an easy and clear way.
Spend less time pulling data and more time acting on it.
Pull the reports that matter. Impactful report types with easy-to-use filters makes for streamlined analysis and strategy creation.
Be smartly data-driven. Easily share data to make game-changing discoveries and action plans with Parse.ly data and reports.
WITH OUR REPORTS, YOUR TEAM WILL:
• Make tracking sponsored content as seamless as tracking display ad performance.
• Discover trends by efficiently tracking your company’s native advertising through performance reports.
• Deliver immediate proof of value to sponsors with secure, shareable reports.
Show Clear ROI for Your Native Advertising
BUSINESS & SALES
• Use holistic data to enable conversation and collaboration.
• Create great content for your audience based on real data and predict what your audience will want to read.
WEEKLY DIGEST: Receive an automated weekly performance report to your inbox to stay apprised of key metrics on authors, sections and tags.
Make Editorial Decisions, Not
Parse.ly allows our editors and writers to gain a deeper understanding of where readers come from, and what they’re looking for…so that we can better serve them.
– Brian Richards Managing Editor, The Motley Fool
EDITORIAL
Free Up Analyst Time by Making Top Stories Easy to
REPORTS FOR TOP AUTHORS, SECTIONS, AND TAGS
DATA ANALYSTS
• Never spend more than five minutes finding the top stories in a section or stories by a certain author again.
• Export all reports in HTML to share with other departments, or download the data in Excel or CSV format to use for deeper analysis and strategy.
Understand how all aspects of your site content have changed over time and make sure company-wide initiatives are impacting the big picture.
Deliver Top Line Metrics to Key Stakeholders
SITE OVERVIEW & SITE STATS OVER TIME REPORTS
Evergreen posts are stories that continue to attract attention from readers long after their publish date.
Discover what evergreen posts you already have and bring them back to life. Drive additional traffic by promoting and repackaging them.
Let Reports Help You Work Smarter, Not HarderEVERGREEN POSTS OVERVIEW
Discover how your audience changes over time to help strategize your content. Call out loyal and returning.
AUDIENCE OVERVIEW
Who’s using Parse.ly
[email protected] @parsely blog.parsely.com