The Past and Future through the Eyes of Aeria GamesDr. Pascal Zuta, 12 February 2013, Casual Connect Europe, Hamburg

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Agenda

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Introducing Aeria Games

The Past & Future of Games

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Our global team is now 600+ strong across 5 offices after the merger with Gamepot

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Localized games offered by Aeria Games

Santa Clara, U.S.A. Established in 2006 Aeria Global Headquarter,

U.S. and Mobile operations 180 employees

Sao Paulo, Brazil Established in 2010 Latin American operations 35 employees

Berlin, Germany Established in 2008 European operations 110 employees

Aeria Games Global Footprint

Tokyo, Japan Established in 2001 Gamepot Headquarter,

Japanese operations 240 employees

Seoul, Korea Established in 2012 Mobile development 35 employees

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Aeria’s gaming community of 60M+ continues to grow at a rapid pace across 30+ countries

Aeria Games & Entertainment, Inc. Proprietary and Confidential

2010 2011 2012

20M+

40M+

60M+

Aeria Games Community Size

English33%

Japanese17%French

11%

German10%

Spanish9%

Portug.8%

Turkish3%

Polish3% Others

6%

InternationalPlayer Base

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Aeria Ignite and Aeria Mobile were our most important initiatives in 2012

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Aeria “Ignite” Distribution Platform

Community features on Desktop Single access point to all of Aeria’s

exclusive games Distribution of non-exclusive titles

via SDK

Aeria Mobile

Built up mobile publishing operations in U.S. and Europe

Global team of 120+ working on mobile publishing & development

In France’s Top 20 Grossing since launch

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Agenda

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Introducing Aeria Games

The Past & Future of Games

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Devices

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Past Future

Desktop PC Windows Mouse & Keyboard

Tablets, Mobile Phones iOS, Android, Win8 Touch & Gyro

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Products

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Past Future

“Plain Vanilla” Clones Focus on Features Made in Asia for Asia

Unique Positioning Focus on IP Global Target Audience

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User Acquisition

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Past Future

Cheap User Acquisition “Free” and “German”

Enough to Drive Traffic

Rising Acquisition Cost Strong Analytics to Drive

Marketing ROI

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Market Structure

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Past Future

“Gold Rush” No Skills Needed Lots of People Get Lucky

“Gold Rush” Over Market Consolidation Weak Players Disappear

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The Hype Cycle: PC Games

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Plateau of Productivity

Slope of Enlightenment

Hyp

e

Time

Peak of Inflated Expectations

Trough ofDisillusionment

2010

2011

20122013 ?

2009

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The Hype Cycle: History Repeating

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Hyp

e

Time

PC Games Social Games Mobile Games

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Capabilities Needed to Win

Aeria Games & Entertainment, Inc. Proprietary and Confidential

Past Future

Long Cycle Times Big “Splash” Launches

Fast Execution Pivot & Adapt Analytics, Analytics, …