the past, present, and future within the 3rd wave of mobile location
DESCRIPTION
With billions of lat/longs generated daily in the Smartphone era, Big Data is a big problem, but it doesn't have to be. Eliminating the noise is actually not that hard once you stop thinking like a map maker and start thinking like a business focused on engagement and delivering right time, right place messaging. This presentation will show you how Pitney Bowes Software reduces big data noise, discovers nuggets of value, extends crude location with context, and helps businesses drive traffic, purchases, and loyalty. The presentation will also cover historical ground from an academic perspective to set the tempo for the discussion.TRANSCRIPT
The Past, Present, and Future Within The 3rd Wave of Mobile Location
2 ©2014 Pitney Bowes.
Technology Moves in Waves
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Sources: Gartner, Apple, Google, Enders Analysis
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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PC | Smartphone Unit Shipments
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“These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you’re going to surf.” -Steve Jobs
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Waves of Mobile Location 911/112, Locators Operator Distribution & Billing 1st Mobile Location XML APIs Web Browser, WAP, SMS Dots on Maps
MRM Locators & Navigation Flexible Distribution & Billing 1st Mobile Location Device APIs BREW, JavaME, Symbian Maps & Navigation
Location in Every App & Service App Store Distribution & Billing Mapping & Navigation as-Features iOS & Android Core Location APIs Location Enrichment & Analytics
Mobile Location – 3 Waves So Far…
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Finding Places
Pay-For Maps & Navigation Global Revenue Peaked in 2010, Now in Decline
Maps & Navigation
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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Finding People People Locators
Pay-For People Locator Global Revenue Peaked in 2013, Now in Decline
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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Finding Places and People Applications & Services are Now Free-to-End-User Features of Mobile Platforms
Location + Time + Connectivity (i.e., Mobility) is Built Into Every New Digital Product & Service
A Global Network of Mobility Sensors Producing Massive Amounts of Spatiotemporal Data
The 3rd Wave
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9 ©2014 Pitney Bowes.
Contexts & Possibilities
PRESENT
Behaviors & Actuals
PAST
Predictions & Potentials
FUTURE
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Trigger Processes and/or Actions When Approaching a Place, or Entering (and Exiting) an Area…
Welcome to the Area! Come on In!
Hope You Enjoyed Your Visit! Come Back Soon!
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Past Behaviors & Actuals
Predictions & Potentials
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Predictions & Potentials Based on Past Actuals & Behaviors
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...Understand the Past
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Where Users Go, and When they go There …Where People Go. When They Go There
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Patterns Emerge Over Time…
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…Interests, Intent, and Lifestyle Patterns Emerge Over Time
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Place, Interests, and Actions Becomes Known…
Arapahoe Basin
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…Actuals Become Known, Feeding Predictions
15 ©2014 Pitney Bowes.
White, 30 Yr Old, Middle Class Single Male. Rents a Two Bedroom Townhome in a Urban Professional neighborhood in Boulder, CO. Uses Public transportation and spends Lunch Hours at the Gym. Frequents Nightlife Hotspots Regularly. Enjoys Ethnic Foods. Tendency to visit Ski Mountains and Breweries on Weekends. Outdoor, Active Lifestyle Pursuits and Interests.
Thanks.
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