the path to success in the upper-tier market-is intensive two-day luxury home marketing course sets...
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This intensive two-day luxury home marketing course sets the standard for luxury sales training in the industry.Successful completion of this course is the first step in earning the coveted Certified Luxury Home Marketing Specialist® (CLHMS) designation. The second step is to meet The Institute’s sales performance requirements.You will not only build and fine-tune your skills, you will immediately become a Member of The Institute, increasing your visibility and credibility with affluent buyers and sellers, branding yourself as a luxury expert.This information packed training course is designed to help successful sales professionals who currently work in the upper-tier move to the next level. Those beginning to target the luxury market will also get ideas to help jump-start their business.All agents are welcome to attend, regardless of brand affiliation.
THE HIGHEST EARNING AGENTSHAVE ONE THING IN COMMON
Grapevine, Texas | January 22-23, 2018
THE PATH TO SUCCESS IN THE UPPER-TIER MARKET
Dates
Monday and Tuesday
January 22-23, 2018
Training Location
MetroTex Association of REALTORS -
Grapevine Service Center
1681 W Northwest Hwy
Grapevine, TX 76051
Registration Fee: $550
Instructor Tami Simms
Agenda 8:30am-5:00pm each day. Lunch will
be provided. Must be present for the entire
course to receive credit
CRS Credit
16 units of elective credit towards
the CRS designation
15 hours of CE credit for Texas REALTORS
TX MCE Provider #0398
TX MCE Course #25585
Register today luxuryhomemarketing.com/Grapevine2018
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INSTITUTE MEMBERSHIPThe two-day training includes one
year of membership in The Institute for
Luxury Home Marketing. As a member
of The Institute, you enjoy access to
thousands of dollars’ worth of free
tools, benefits and discounts.
DESIGNATION OF CHOICEMembers have the ability to apply for
the CLHMS luxury designation, which
is the official designation for numerous
international brands.
EARN THE HIGHEST INCOMEA recent study by one national
brand found that among their agents, those with
the Certified Luxury Home Marketing Specialist®
(CLHMS)
designation were the highest earners.
CLHMS designees earned more than agents with
any other designation.
SRES
ABR
CDPE
CRS
CLHMS
DESIGNATION AVERAGE EARNINGS
$137,342
$149,337
$164,123
$162,608
$274,252
Incredible! Being without this designation and selling luxury homes is like driving a car without a license.
ERIC COPPER, CLHMS, AUSTIN TX
2014 AVERAGE COMMISSION INCOME
— WHAT DOES THE TRAINING COVER? —
CONNECTING WITH THE LUXURY MARKET SEGMENT
• Discover how to sell homes faster,
for more, at less cost to you
• Learn “Magic Questions” and
scores of powerful scripts that work
in the upper-tier
• Master the secrets of “Lifestyle
Selling” and the “Principle of
Sacrifice” that top agents use
• Hear the truth about how the
wealthy choose their agents -
the checklist that came
straight from their lips
• It’s true, you can target by
occupation - we’ll tell you
which occupations are key
• Discover the SIX key features that
luxury home owners are looking for
in a property marketing plan
MYTHS AND REALITIES OF THE LUXURY MARKET
• The TWO secrets that will guarantee
your success
• Myth or Reality? What you thought
you knew about the luxury market
may not be true!
• The ONE thing you must
do to become a luxury home
marketing expert
DISCOVER HOW TO DIFFERENTIATEYOURSELF
• The SIX steps to differentiating
yourself as a luxury home expert
• The “product” you must sell
before you can sell a luxury home
• The NINE special competencies
that will maximize your success
and income
• How to capture luxury
referrals from other agents
Register today luxuryhomemarketing.com/Grapevine2018