the perfect architecture. what we have learned about online at tele2, comviq, onecall and network...

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The Perfect Architecture What We Have Learned about Online Patrik Svensson

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Page 1: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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The Perfect Architecture !What We Have Learned about Online!

!!

Patrik Svensson!

Page 2: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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Disclaimer:

This is my Personal Opinion. Not the Official Opinion of any Company.

The intention is to communicate Best Practices.

Page 3: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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”Architecture begins where engineering ends.” Walter Gropius

Page 4: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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The perfect architecture is one that is simple enough to remember and clear

enough to understand.

Page 5: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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If you can’t find an architectural blueprint you’ve not asked the right person.

Page 6: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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”I’ve drawn this picture at least 20 times during 2008-2009. I wanted to convey how we had to manage the customer experience and time to market. I didn’t now it was called a mid-tier. ” Magnus Larsson, Comviq

Page 7: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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So, Comviq started their architectural journey very early.

Page 8: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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All architectures has a Top, Middle and Bottom.

Top

Middle

Bottom

Page 9: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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With mobile the Top has become complex.

Page 10: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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The systems in the Bottom does not support the Top.

Page 11: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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So we all have to build a Middle.

Top

Bottom

Page 12: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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Without a Middle = Mess

Page 13: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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Retail Stores

Customer Service Web

Process Engine

Internal Integrations

Data Storage

External Integrations

Self Care

Retail Partners

Application Servers

Top!

Middle!

Network Components

ESB

Bottom!

I first observed a Middle in a Norwegian project.

Page 14: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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When I don’t see a Middle or a drive towards it I get worried.

Page 15: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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They had a clear idea about how they wanted business + technology to work.

Page 16: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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When I shared the idea with our Russian organization they already had the same idea.

Page 17: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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The Bottom does not support the Top!

Page 18: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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So build a Middle.

Page 19: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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When OneCall was acquired they had a Middle already.

1 Desktop

Web Application

3 Mobile Web

Application

4 Mobile App (iOS)

5 Mobile App

(Android)

Top!

8 Retail Stores

9 Customer Service

2 Feature

Phone Web Application

API - Network Norway Middleware Service

Roles Customer

Middle!

Inventory Product Order Engine

Internal Services External Services

Reporting

Bottom!

Page 20: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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When I wrote this I thought the OneCall and MyCall cooperation in the Middle was unique.

Page 21: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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I forgot that Estonia, Latvia and Lithuania already cooperate on the Middle.

Page 22: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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We will continue to find organic ways of cooperating and learning from each other.

Page 23: The Perfect Architecture. What We Have Learned About Online at Tele2, Comviq, OneCall and Network Norway

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Online Sharing ’13. Next stop is in Oslo. Sharing(and(Reuse((

Event I: 13-14 May

Online Sharing Tour ’13 * Amsterdam * Oslo * Stockholm *

Comviq::Tele2 Netherlands