the periodic table guide to seo
DESCRIPTION
The Periodic Table of SEO is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.TRANSCRIPT
![Page 1: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/1.jpg)
July 2013
explained by…
updated…
THE PERIODIC
TABLE o f
SEO
SUCCESS
FACTORS
![Page 2: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/2.jpg)
http://searchengineland.com/seotable @SEngineLand
![Page 3: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/3.jpg)
Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML Code & Search Engine Success Factors
•Site Architecture & Search Engine Success Factors
•Link Building & Ranking In Search Engines
•Social Media & Ranking In Search Results
•Trust, Authority, Identity & Search Rankings
•Personalization & Search Engine Rankings
•Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable @SEngineLand
![Page 4: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/4.jpg)
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
• On the Page SEO
• Off the Page SEO
• Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in
RED
![Page 5: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/5.jpg)
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
• Under Publisher Control
• Types of Content Published
• HTML & Site Architecture
On the Page SEO:
• External Authority Signals
• Reputation Signals
![Page 6: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/6.jpg)
Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
• Query
Deserves
Freshness
![Page 7: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/7.jpg)
HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
• Schema
• Rich Snippets
• Entities
• <H1> </H1>
• <H2></H2>
• Standard HTML
• May appear in
SERPs
• Unique to Page
• Descriptive
![Page 8: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/8.jpg)
Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication
& Canonicals
Site
Speed
Descriptive
URLs
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
• Fast load time
• Engagement+
• Conversion +
• Domain & Short
URL Keywords
• Breadcrumbs
![Page 9: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/9.jpg)
Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
• Authoritative
• Topically
relevant
• Keywords vs.
brand name
• Over-optimized
anchor text
• Total number
of links
• Diversity
![Page 10: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/10.jpg)
Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
• Social Signals=“Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs
![Page 11: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/11.jpg)
Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities
& Entities
• Sentiment
• Reviews
• Ratings
• Domain age
• Past penalties
• People
• Places
• Things
![Page 12: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/12.jpg)
Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by
Country City Metro
/ Region Signed In/
Preferences Social
Connections
• TLDs
• Hosting
• Global SEO
• Local Search
• Mobile SEO
• Search History
• Social Votes
• “Cards”
• Trusted
Opinions
@SEngineLand
![Page 13: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/13.jpg)
Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand
![Page 14: The Periodic Table Guide to SEO](https://reader033.vdocuments.net/reader033/viewer/2022051314/558c67ccd8b42ac9508b45a7/html5/thumbnails/14.jpg)
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