The Personal Organization: Creating The New Mix

Creating action-ready tribes by getting personal

Debra Askanase, Community Organizer 2.0Image by moriza, creative commons

“Lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea”-Seth Godin, Tribes author

A logo does twice the work to create this kind of connection

http://www.flickr.com/photos/57038784@N00/2215481444/

Who would you rather tweet to?

The np techie-singing bartender or the leading domestic hunger-relief charity?

http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/

Be genuine

Be honest

Really engage in conversation

Really connecting as an entity means

Invest in developing relationships

letting individuals shine too

Each social media platform offers many ways to be a personal organization

Select ideas and practices that fit

http://www.flickr.com/photos/14228046@N03/4092794246/

Making the organization personal: ideas in practices

http://www.flickr.com/photos/38079717@N00/4441658222/

Message enthusiastic fans personally

Create a private Facebook group for

highly engaged online followers

Connect personally as a friend

*I bet he divides his Facebook friends into lists

Use groups to create connections and

conversation around a topic

List your employer

Know how to use friend lists

Understand and create appropriate privacy settings

Be sensible about your public content

Your personal account: tips for mixing the

personal and professional

Making the organization personal:Ideas in practice

http://www.flickr.com/photos/59077136@N00/5042764163/

. Create a personal organizational profile

Official twitter

Ed’s personal twitter

Create lists that recognize and reward

Display who is tweeting for the

organization

Combine your personal/professional

profile

Making the organization personal: some practices and examples

http://www.flickr.com/photos/38577737@N07/4305859251/

Sign up employees to Linkedin

Feed social media into company profile

Join groups, be helpful

Disclose affiliations when answering

questions related to your agency

Answer questions, ask questions

Start a group

Create Linkedin connections

Making the organization personal: practices and examples

http://www.flickr.com/photos/9106303@N05/2493066577/

Blogging Executive Directors

Staff contribute to the organizational blog

Staff have their own (sub) blogs

Maintain an independent blog

Make your organization’s presence personal…

and turn your connections into a Tribe

http://www.flickr.com/photos/kk/4076104375/in/photostream/

http://www.flickr.com/photos/73207064@N00/404319562/

How are you showing your many colors?

Resources

Interview with Seth Godin about Tribes:http://www.wired.com/epicenter/2009/02/ted-seth-godin/

Managing your personal and professional brand in social media: http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter

Resources on mixing personal and professional brand from Big Duck Communications:http://www.bigducknyc.com/find/personal

I build engagement strategies and create return on engagement

Want to work with me?

Debra AskanaseDigital Strategist, Founder

debra@communityorganizer20.comTwitter: @askdebra

Linkedin: www.linkedin.com/in/debraaskanaseSlideshare: www.slideshare.net/debask