Summer 2019

direct views

Muddin’ for the Military........................................... page 2

Cracking the Code: Marketing to Millennials.......... page 3

June Coffee Talk...................................................... page 3

PHILADELPHIA DIRECT MARKETING ASSOCIATION

The 2019 Golf Outing

5 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

THOUGHTS FROM THE BOARD by Lisa Mark

Why should I join and support the PhillyDMA? A question

I often hear when I am out there selling and supporting the benefits of joining the PhillyDMA. The reasons are vast and slightly different for each member, but I thought I would share 10 common reasons to join the PhillyDMA or any professional organization in our industry. If you are ever asked the question, you can be armed with a variety of answers for potential new members.

1. Broaden your knowledge: Stay informed on your industry’s trends.2. Take charge of your career: Take advantage of networking, keep up on

targeted job postings for your area of interest.3. Build a better resume: Listing your association membership on your resume

shows that you are dedicated to staying connected in your profession.4. Enhance your network: Making connections is critical, and joining

associations give countless opportunities to connect on a local and even national level.

5. Be a Leader: Join the board, be part of the team and develop your skills as a leader in the PhillyDMA that can transfer to your career.

6. Become a mentor: Giving back and sharing your industry advice with others can be the greatest reward and benefit for you and your peers.

7. Make a new friend: Meet new people that share your professional interests and passions.

8. Give back to the community: Support local charities and give your time and talent to various organizations.

9. Strength in Numbers: Take advantage of an established support system of experienced people who are motivated to get things done and make the industry better.

10. Stay Inspired and Stay Motivated: Discover a new journey, join a professional organization and discover something new.

The PhillyDMA is here to help those in our industry grow and connect. Through our classes, programs and events all of these benefits can be achieved. If you know someone in our industry that could benefit from these 10 reason, reach out and ask them to think about joining the PhillyDMA. As for you, continue attending all of our events and stay involved so you can keep benefiting too.

Make sure to follow us…

www.facebook.com/phillydma.org/ @PhillyDMA

www.linkedin.com/groups/96432/ phillydma

2019 PhillyDMA Board of Directors

President Lisa Mark American Solutions for Business

Vice President Steve Burkholder Merkle

Chairperson Geff Rapp Group G Marketing Partners

Treasurer Tim Hughes TPG Direct

Members John Caliendo Bradley Graphics

Jennifer Carahaly Cenveo

Taylor Brady Group G Marketing Partners

Sal Caimano Word Tech Inc

Allison Rigler ANRO

Summer 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.

Editor Taylor Brady

Design/Layout Green Eye for Design

Printing/Lettershop Independent Graphics, Inc.

Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004

484-388-4393 Email: info@phillydma.org www.phillydma.org

PHILADELPHIA DIRECT MARKETING ASSOCIATION

Wednesday, September 18th, 9:30 - 10:30 a.m. Wegmans: 1405 North Main Street, Warrington, PA 18976

Coffee Talk “Intender Marketing: How GeoFraming and Website

Re-Targeted Direct Mail Have Changed the Game” Greg Olenski, Senior Managing Partner, Group G Marketing Partners

and Mike Tokar, Integrated Marketing Specialist, Fry Communications.

Register online at: www.phillydma.org/events

PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.

See Golf Outing photos inside >>>

2019 Golf Outing......................................................... page 4

Thoughts from the Board, Upcoming Events ........... page 5

PhillyDMA connects with Drexel studentsOn May 14, PhillyDMA board members, Lisa Mark and Gary Ide, traveled to Drexel University’s LeBow College of Business for the Graduate Connections: Student Clubs and Professional Organizations Expo. While there, the board members spoke with students about direct marketing opportunities outside the classroom and the benefits of joining an organization like the PhillyDMA. Many students were interested in the events and networking connections offered to members of the PhillyDMA. The board members look forward to attending more events at Drexel with future PhillyDMA members.

Travis Eldridge, Intellus; Scott Tannenbaum, Direct Mail Depot; Sal Caimano, WordTech and Jaime Capacete, Intellus, having fun at the PhillyDMA’s Annual Golf Outing.

2 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

On Saturday May 18, employees from Merkle’s King of Prussia Office — along with friends and family

— participated in the 2019 Philly Tough Mudder 5K.

The Philly Tough Mudder 5K is a 3-mile run through muddy fields, which involve climbing over ten obstacles … in the mud ... in lots and lots of mud. It was the ultimate teamwork challenge and experience as the team needed to collaborate, communicate, strategize, problem solve and trust each other in order to finish.

Why did Merkle do this? It was all for our brothers and sisters who have served in the United States Military. Donations to Merkle’s GoFundMe page were donated to the Disabled

June Coffee Talk —Our PhillyDMA Coffee Talk series, where members and industry leaders discuss current marketing topics over breakfast, continued into the summer months with our June 18th event. Dave Cesaro, executive director of client marketing at Valassis, Inc. lead the discussion on “How to use Consumer Online Data Legally to enhance Offline Direct Marketing Campaigns.” With 20+ years of direct marketing experience, including leadership roles at Structural Graphics, AmeriChip, Cigna and Advo, Dave is a frequent speaker at the National E-Tailing and Mailing Organization of America (NEMOA), LeadsCon Connect to Convent and the National Postal Forum.

GET ACTIVE!Join our Board of Directors

Email us at info@phillydma.org

As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?

Send it to us: Submit your content by emailing us at info@phillyDMA.org

We want to hear

from you!

Muddin’ For Military: The PhillyDMA Supports Local Marketing Agency

Cracking the Code: 4 Tips for Marketing to Millennials

By Cody Oliver

If you think Millennials are hard to sell to, you’re right.

As a notoriously tough crowd for marketers, trying to connect may seem daunting but it’s not impossible to grab the attention of the “Social Generation.” Here are a few insider tips from a Millennial copywriter that might just help.

1. Social Media is Your Best Friend It’s no secret that Millennials are hooked on social media, and I mean hooked. 90.4% of all Millennials report being active social media users, with Gen X being the runners up at 77.5%. And studies show that the average person spends roughly 2 hours and 22 minutes per day on social media. 88% of Millennials have a Facebook account, and more often than not, it’s the first place we’ll go to when we want to look up a brand. Instagram is your next best bet. It’s the second most popular social platform amongst Millennials and allows you to use photos and videos to sculpt your identity and give users an inside glimpse of your brand. In other words, if twentysomethings are your target

audience, then social media should be at the forefront of your marketing strategy. If it’s not, then you may as well be invisible.

2. Say What You Mean, and Mean What You SayLet’s face it, in this era of fake news and political division, it’s practically impossible to take everything you read or hear at face value. Millennials value truth and authenticity. As one of the highest educated generations in US history, we’re not afraid to ask questions or do research about any claims our favorite brands make. Don’t make any promises that you can’t keep. It may not sound like much, but it’s the groundwork for establishing trust, and in this day and age, that can take you a long way.

3. Show, Don’t SellGrowing up alongside the advent of the internet means we’ve seen so many pop-ups and spam emails that we’re no longer fazed. So, how do you get our attention? It’s simple: show us what you’ve got. Millennials have more options to choose from than any generation of consumers before us. We want to know that what we’re paying for will enhance our daily lives, offer an experience we’ll never

forget, or simply bring us pleasure. If what you’re offering checks any of those boxes, then it’ll speak for itself. All you have to do is dangle it in front of us, and chances are, we’ll take the bait.

4. Be YourselfOr, to be blunt: don’t try too hard. There’s nothing worse than a brand piggybacking off the latest trends to try and relate to younger generations. It’s tacky. It’s fake. And we see right through it. While being aware of these trends can certainly help you understand our interests and desires, there’s no need to pander. Earlier I mentioned the importance of being honest in your communication, and the same applies to the way you portray your brand. Be genuine. If we like what we see, we’ll come to you.

From clever, hard-hitting headlines, web and print copy, to blog posts and eloquent prose poems —Cody can write it all. He’s worked worked in a wide array of industries, such as: publishing, health and wellness, finance, healthcare, handicraft, life sciences, software and more..

PhillyDMA’s Annual Golf Outing and Mini Golf Challenge a Great Success

American Veterans Charitable Service Trust, which supports physical and psychological rehabilitation programs that provide direct service to ill, injured, or wounded veterans. 97% of donations are spent on direct aid for veterans. The Merkle team included veterans from the Marines and Navy, who personally know disabled veterans that directly benefit from this charity. More importantly, Merkle sought to get behind those that sacrificed years of their lives to protect us all.

The PhillyDMA supported Merkle with a donation — we congratulate the team for running an outstanding race and for raising funds for a great cause!

Racers climb over one of the obstacles during the Tough Mudder 5K.Employees from Merkle’s King of Prussia Office pose for a photo before the 2019 Philly Tough Mudder 5K.

Employees from Merkle’s King of Prussia Office pose after completing the Tough Mudder 5K.

with the PhillyDMA

Creating grounds for discussion

July 19, 2018 • 9:30-10:30 amWeWork Philadelphia

1601 Market St, 20th Floor, Philadelphia, PA 19103

JUST BREW IT

Lorem ipsum

Allison Rigler, ANRO; Gail Place, RWT Production; Ali D’Agostino, PulseCX and Lisa Edelstein, Square One Direct pose in front of a golf cart during the PhillyDMA Annual Golf Outing.

Jim Pinheiro, ANRO; Greg Ricciardi, 20nine; Ed Moran, Omegaflex and Stan Golas, ANRO gather at Pinecrest Country Club.

This year’s PhillyDMA Annual Golf Outing and Mini Golf Challenge, held

on July 15, was a smashing success.

The outing was held at the Pinecrest Country Club in Lansdale this year. The change in scenery was the result of an increase in golfers from about 50 last year to nearly 80 this year. The golfers teed up at 10:30 a.m. on a clear, sunny summer morning. The event’s success can be attributed to our players and our generous sponsors.

Congratulations to the winners!Long Drive Champions: Bob Hanf, Strata Company

Lisa Formica, FMI

Winning Foursome with a score of 17 and under:

• Ben Ohanesian, Word Tech Inc

• Jeff Pintof, Standard Group

• Jeff Vonnahme, The Sourcing Group

• Scott Carpenter, Double Eagle Digital

Closest to the Pin:

Matt Bond, Merkle

Thank you to our sponsors:Event Sponsor: Dinner Sponsor: ANRO Square One

Cart Sponsor: Action Mailers

Signage: Word Tech Inc.

Coffee and Refreshments: Firebird

2 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

On Saturday May 18, employees from Merkle’s King of Prussia Office — along with friends and family

— participated in the 2019 Philly Tough Mudder 5K.

The Philly Tough Mudder 5K is a 3-mile run through muddy fields, which involve climbing over ten obstacles … in the mud ... in lots and lots of mud. It was the ultimate teamwork challenge and experience as the team needed to collaborate, communicate, strategize, problem solve and trust each other in order to finish.

Why did Merkle do this? It was all for our brothers and sisters who have served in the United States Military. Donations to Merkle’s GoFundMe page were donated to the Disabled

June Coffee Talk —Our PhillyDMA Coffee Talk series, where members and industry leaders discuss current marketing topics over breakfast, continued into the summer months with our June 18th event. Dave Cesaro, executive director of client marketing at Valassis, Inc. lead the discussion on “How to use Consumer Online Data Legally to enhance Offline Direct Marketing Campaigns.” With 20+ years of direct marketing experience, including leadership roles at Structural Graphics, AmeriChip, Cigna and Advo, Dave is a frequent speaker at the National E-Tailing and Mailing Organization of America (NEMOA), LeadsCon Connect to Convent and the National Postal Forum.

GET ACTIVE!Join our Board of Directors

Email us at info@phillydma.org

As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?

Send it to us: Submit your content by emailing us at info@phillyDMA.org

We want to hear

from you!

Muddin’ For Military: The PhillyDMA Supports Local Marketing Agency

Cracking the Code: 4 Tips for Marketing to Millennials

By Cody Oliver

If you think Millennials are hard to sell to, you’re right.

As a notoriously tough crowd for marketers, trying to connect may seem daunting but it’s not impossible to grab the attention of the “Social Generation.” Here are a few insider tips from a Millennial copywriter that might just help.

1. Social Media is Your Best Friend It’s no secret that Millennials are hooked on social media, and I mean hooked. 90.4% of all Millennials report being active social media users, with Gen X being the runners up at 77.5%. And studies show that the average person spends roughly 2 hours and 22 minutes per day on social media. 88% of Millennials have a Facebook account, and more often than not, it’s the first place we’ll go to when we want to look up a brand. Instagram is your next best bet. It’s the second most popular social platform amongst Millennials and allows you to use photos and videos to sculpt your identity and give users an inside glimpse of your brand. In other words, if twentysomethings are your target

audience, then social media should be at the forefront of your marketing strategy. If it’s not, then you may as well be invisible.

2. Say What You Mean, and Mean What You SayLet’s face it, in this era of fake news and political division, it’s practically impossible to take everything you read or hear at face value. Millennials value truth and authenticity. As one of the highest educated generations in US history, we’re not afraid to ask questions or do research about any claims our favorite brands make. Don’t make any promises that you can’t keep. It may not sound like much, but it’s the groundwork for establishing trust, and in this day and age, that can take you a long way.

3. Show, Don’t SellGrowing up alongside the advent of the internet means we’ve seen so many pop-ups and spam emails that we’re no longer fazed. So, how do you get our attention? It’s simple: show us what you’ve got. Millennials have more options to choose from than any generation of consumers before us. We want to know that what we’re paying for will enhance our daily lives, offer an experience we’ll never

forget, or simply bring us pleasure. If what you’re offering checks any of those boxes, then it’ll speak for itself. All you have to do is dangle it in front of us, and chances are, we’ll take the bait.

4. Be YourselfOr, to be blunt: don’t try too hard. There’s nothing worse than a brand piggybacking off the latest trends to try and relate to younger generations. It’s tacky. It’s fake. And we see right through it. While being aware of these trends can certainly help you understand our interests and desires, there’s no need to pander. Earlier I mentioned the importance of being honest in your communication, and the same applies to the way you portray your brand. Be genuine. If we like what we see, we’ll come to you.

From clever, hard-hitting headlines, web and print copy, to blog posts and eloquent prose poems —Cody can write it all. He’s worked worked in a wide array of industries, such as: publishing, health and wellness, finance, healthcare, handicraft, life sciences, software and more..

PhillyDMA’s Annual Golf Outing and Mini Golf Challenge a Great Success

American Veterans Charitable Service Trust, which supports physical and psychological rehabilitation programs that provide direct service to ill, injured, or wounded veterans. 97% of donations are spent on direct aid for veterans. The Merkle team included veterans from the Marines and Navy, who personally know disabled veterans that directly benefit from this charity. More importantly, Merkle sought to get behind those that sacrificed years of their lives to protect us all.

The PhillyDMA supported Merkle with a donation — we congratulate the team for running an outstanding race and for raising funds for a great cause!

Racers climb over one of the obstacles during the Tough Mudder 5K.Employees from Merkle’s King of Prussia Office pose for a photo before the 2019 Philly Tough Mudder 5K.

Employees from Merkle’s King of Prussia Office pose after completing the Tough Mudder 5K.

with the PhillyDMA

Creating grounds for discussion

July 19, 2018 • 9:30-10:30 amWeWork Philadelphia

1601 Market St, 20th Floor, Philadelphia, PA 19103

JUST BREW IT

Lorem ipsum

Allison Rigler, ANRO; Gail Place, RWT Production; Ali D’Agostino, PulseCX and Lisa Edelstein, Square One Direct pose in front of a golf cart during the PhillyDMA Annual Golf Outing.

Jim Pinheiro, ANRO; Greg Ricciardi, 20nine; Ed Moran, Omegaflex and Stan Golas, ANRO gather at Pinecrest Country Club.

This year’s PhillyDMA Annual Golf Outing and Mini Golf Challenge, held

on July 15, was a smashing success.

The outing was held at the Pinecrest Country Club in Lansdale this year. The change in scenery was the result of an increase in golfers from about 50 last year to nearly 80 this year. The golfers teed up at 10:30 a.m. on a clear, sunny summer morning. The event’s success can be attributed to our players and our generous sponsors.

Congratulations to the winners!Long Drive Champions: Bob Hanf, Strata Company

Lisa Formica, FMI

Winning Foursome with a score of 17 and under:

• Ben Ohanesian, Word Tech Inc

• Jeff Pintof, Standard Group

• Jeff Vonnahme, The Sourcing Group

• Scott Carpenter, Double Eagle Digital

Closest to the Pin:

Matt Bond, Merkle

Thank you to our sponsors:Event Sponsor: Dinner Sponsor: ANRO Square One

Cart Sponsor: Action Mailers

Signage: Word Tech Inc.

Coffee and Refreshments: Firebird

2 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

On Saturday May 18, employees from Merkle’s King of Prussia Office — along with friends and family

— participated in the 2019 Philly Tough Mudder 5K.

The Philly Tough Mudder 5K is a 3-mile run through muddy fields, which involve climbing over ten obstacles … in the mud ... in lots and lots of mud. It was the ultimate teamwork challenge and experience as the team needed to collaborate, communicate, strategize, problem solve and trust each other in order to finish.

Why did Merkle do this? It was all for our brothers and sisters who have served in the United States Military. Donations to Merkle’s GoFundMe page were donated to the Disabled

June Coffee Talk —Our PhillyDMA Coffee Talk series, where members and industry leaders discuss current marketing topics over breakfast, continued into the summer months with our June 18th event. Dave Cesaro, executive director of client marketing at Valassis, Inc. lead the discussion on “How to use Consumer Online Data Legally to enhance Offline Direct Marketing Campaigns.” With 20+ years of direct marketing experience, including leadership roles at Structural Graphics, AmeriChip, Cigna and Advo, Dave is a frequent speaker at the National E-Tailing and Mailing Organization of America (NEMOA), LeadsCon Connect to Convent and the National Postal Forum.

GET ACTIVE!Join our Board of Directors

Email us at info@phillydma.org

As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?

Send it to us: Submit your content by emailing us at info@phillyDMA.org

We want to hear

from you!

Muddin’ For Military: The PhillyDMA Supports Local Marketing Agency

Cracking the Code: 4 Tips for Marketing to Millennials

By Cody Oliver

If you think Millennials are hard to sell to, you’re right.

As a notoriously tough crowd for marketers, trying to connect may seem daunting but it’s not impossible to grab the attention of the “Social Generation.” Here are a few insider tips from a Millennial copywriter that might just help.

1. Social Media is Your Best Friend It’s no secret that Millennials are hooked on social media, and I mean hooked. 90.4% of all Millennials report being active social media users, with Gen X being the runners up at 77.5%. And studies show that the average person spends roughly 2 hours and 22 minutes per day on social media. 88% of Millennials have a Facebook account, and more often than not, it’s the first place we’ll go to when we want to look up a brand. Instagram is your next best bet. It’s the second most popular social platform amongst Millennials and allows you to use photos and videos to sculpt your identity and give users an inside glimpse of your brand. In other words, if twentysomethings are your target

audience, then social media should be at the forefront of your marketing strategy. If it’s not, then you may as well be invisible.

2. Say What You Mean, and Mean What You SayLet’s face it, in this era of fake news and political division, it’s practically impossible to take everything you read or hear at face value. Millennials value truth and authenticity. As one of the highest educated generations in US history, we’re not afraid to ask questions or do research about any claims our favorite brands make. Don’t make any promises that you can’t keep. It may not sound like much, but it’s the groundwork for establishing trust, and in this day and age, that can take you a long way.

3. Show, Don’t SellGrowing up alongside the advent of the internet means we’ve seen so many pop-ups and spam emails that we’re no longer fazed. So, how do you get our attention? It’s simple: show us what you’ve got. Millennials have more options to choose from than any generation of consumers before us. We want to know that what we’re paying for will enhance our daily lives, offer an experience we’ll never

forget, or simply bring us pleasure. If what you’re offering checks any of those boxes, then it’ll speak for itself. All you have to do is dangle it in front of us, and chances are, we’ll take the bait.

4. Be YourselfOr, to be blunt: don’t try too hard. There’s nothing worse than a brand piggybacking off the latest trends to try and relate to younger generations. It’s tacky. It’s fake. And we see right through it. While being aware of these trends can certainly help you understand our interests and desires, there’s no need to pander. Earlier I mentioned the importance of being honest in your communication, and the same applies to the way you portray your brand. Be genuine. If we like what we see, we’ll come to you.

From clever, hard-hitting headlines, web and print copy, to blog posts and eloquent prose poems —Cody can write it all. He’s worked worked in a wide array of industries, such as: publishing, health and wellness, finance, healthcare, handicraft, life sciences, software and more..

PhillyDMA’s Annual Golf Outing and Mini Golf Challenge a Great Success

American Veterans Charitable Service Trust, which supports physical and psychological rehabilitation programs that provide direct service to ill, injured, or wounded veterans. 97% of donations are spent on direct aid for veterans. The Merkle team included veterans from the Marines and Navy, who personally know disabled veterans that directly benefit from this charity. More importantly, Merkle sought to get behind those that sacrificed years of their lives to protect us all.

The PhillyDMA supported Merkle with a donation — we congratulate the team for running an outstanding race and for raising funds for a great cause!

Racers climb over one of the obstacles during the Tough Mudder 5K.Employees from Merkle’s King of Prussia Office pose for a photo before the 2019 Philly Tough Mudder 5K.

Employees from Merkle’s King of Prussia Office pose after completing the Tough Mudder 5K.

with the PhillyDMA

Creating grounds for discussion

July 19, 2018 • 9:30-10:30 amWeWork Philadelphia

1601 Market St, 20th Floor, Philadelphia, PA 19103

JUST BREW IT

Lorem ipsum

Allison Rigler, ANRO; Gail Place, RWT Production; Ali D’Agostino, PulseCX and Lisa Edelstein, Square One Direct pose in front of a golf cart during the PhillyDMA Annual Golf Outing.

Jim Pinheiro, ANRO; Greg Ricciardi, 20nine; Ed Moran, Omegaflex and Stan Golas, ANRO gather at Pinecrest Country Club.

This year’s PhillyDMA Annual Golf Outing and Mini Golf Challenge, held

on July 15, was a smashing success.

The outing was held at the Pinecrest Country Club in Lansdale this year. The change in scenery was the result of an increase in golfers from about 50 last year to nearly 80 this year. The golfers teed up at 10:30 a.m. on a clear, sunny summer morning. The event’s success can be attributed to our players and our generous sponsors.

Congratulations to the winners!Long Drive Champions: Bob Hanf, Strata Company

Lisa Formica, FMI

Winning Foursome with a score of 17 and under:

• Ben Ohanesian, Word Tech Inc

• Jeff Pintof, Standard Group

• Jeff Vonnahme, The Sourcing Group

• Scott Carpenter, Double Eagle Digital

Closest to the Pin:

Matt Bond, Merkle

Summer 2019

direct views

Muddin’ for the Military........................................... page 2

Cracking the Code: Marketing to Millennials.......... page 3

June Coffee Talk...................................................... page 3

PHILADELPHIA DIRECT MARKETING ASSOCIATION

The 2019 Golf Outing

5 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

THOUGHTS FROM THE BOARD by Lisa Mark

Why should I join and support the PhillyDMA? A question

I often hear when I am out there selling and supporting the benefits of joining the PhillyDMA. The reasons are vast and slightly different for each member, but I thought I would share 10 common reasons to join the PhillyDMA or any professional organization in our industry. If you are ever asked the question, you can be armed with a variety of answers for potential new members.

1. Broaden your knowledge: Stay informed on your industry’s trends.2. Take charge of your career: Take advantage of networking, keep up on

targeted job postings for your area of interest.3. Build a better resume: Listing your association membership on your resume

shows that you are dedicated to staying connected in your profession.4. Enhance your network: Making connections is critical, and joining

associations give countless opportunities to connect on a local and even national level.

5. Be a Leader: Join the board, be part of the team and develop your skills as a leader in the PhillyDMA that can transfer to your career.

6. Become a mentor: Giving back and sharing your industry advice with others can be the greatest reward and benefit for you and your peers.

7. Make a new friend: Meet new people that share your professional interests and passions.

8. Give back to the community: Support local charities and give your time and talent to various organizations.

9. Strength in Numbers: Take advantage of an established support system of experienced people who are motivated to get things done and make the industry better.

10. Stay Inspired and Stay Motivated: Discover a new journey, join a professional organization and discover something new.

The PhillyDMA is here to help those in our industry grow and connect. Through our classes, programs and events all of these benefits can be achieved. If you know someone in our industry that could benefit from these 10 reason, reach out and ask them to think about joining the PhillyDMA. As for you, continue attending all of our events and stay involved so you can keep benefiting too.

Make sure to follow us…

www.facebook.com/phillydma.org/ @PhillyDMA

www.linkedin.com/groups/96432/ phillydma

2019 PhillyDMA Board of Directors

President Lisa Mark American Solutions for Business

Vice President Steve Burkholder Merkle

Chairperson Geff Rapp Group G Marketing Partners

Treasurer Tim Hughes TPG Direct

Members John Caliendo Bradley Graphics

Jennifer Carahaly Cenveo

Taylor Brady Group G Marketing Partners

Sal Caimano Word Tech Inc

Allison Rigler ANRO

Summer 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.

Editor Taylor Brady

Design/Layout Green Eye for Design

Printing/Lettershop Independent Graphics, Inc.

Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004

484-388-4393 Email: info@phillydma.org www.phillydma.org

PHILADELPHIA DIRECT MARKETING ASSOCIATION

Wednesday, September 18th, 9:30 - 10:30 a.m. Wegmans: 1405 North Main Street, Warrington, PA 18976

Coffee Talk “Intender Marketing: How GeoFraming and Website

Re-Targeted Direct Mail Have Changed the Game” Greg Olenski, Senior Managing Partner, Group G Marketing Partners

and Mike Tokar, Integrated Marketing Specialist, Fry Communications.

Register online at: www.phillydma.org/events

PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.

See Golf Outing photos inside >>>

2019 Golf Outing......................................................... page 4

Thoughts from the Board, Upcoming Events ........... page 5

PhillyDMA connects with Drexel studentsOn May 14, PhillyDMA board members, Lisa Mark and Gary Ide, traveled to Drexel University’s LeBow College of Business for the Graduate Connections: Student Clubs and Professional Organizations Expo. While there, the board members spoke with students about direct marketing opportunities outside the classroom and the benefits of joining an organization like the PhillyDMA. Many students were interested in the events and networking connections offered to members of the PhillyDMA. The board members look forward to attending more events at Drexel with future PhillyDMA members.

Travis Eldridge, Intellus; Scott Tannenbaum, Direct Mail Depot; Sal Caimano, WordTech and Jaime Capacete, Intellus, having fun at the PhillyDMA’s Annual Golf Outing.

Summer 2019

direct views

Muddin’ for the Military........................................... page 2

Cracking the Code: Marketing to Millennials.......... page 3

June Coffee Talk...................................................... page 3

PHILADELPHIA DIRECT MARKETING ASSOCIATION

The 2019 Golf Outing

5 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Summer 2019 Visit PhillyDMA on Linkedin and Facebook!

THOUGHTS FROM THE BOARD by Lisa Mark

Why should I join and support the PhillyDMA? A question

I often hear when I am out there selling and supporting the benefits of joining the PhillyDMA. The reasons are vast and slightly different for each member, but I thought I would share 10 common reasons to join the PhillyDMA or any professional organization in our industry. If you are ever asked the question, you can be armed with a variety of answers for potential new members.

1. Broaden your knowledge: Stay informed on your industry’s trends.2. Take charge of your career: Take advantage of networking, keep up on

targeted job postings for your area of interest.3. Build a better resume: Listing your association membership on your resume

shows that you are dedicated to staying connected in your profession.4. Enhance your network: Making connections is critical, and joining

associations give countless opportunities to connect on a local and even national level.

5. Be a Leader: Join the board, be part of the team and develop your skills as a leader in the PhillyDMA that can transfer to your career.

6. Become a mentor: Giving back and sharing your industry advice with others can be the greatest reward and benefit for you and your peers.

7. Make a new friend: Meet new people that share your professional interests and passions.

8. Give back to the community: Support local charities and give your time and talent to various organizations.

9. Strength in Numbers: Take advantage of an established support system of experienced people who are motivated to get things done and make the industry better.

10. Stay Inspired and Stay Motivated: Discover a new journey, join a professional organization and discover something new.

The PhillyDMA is here to help those in our industry grow and connect. Through our classes, programs and events all of these benefits can be achieved. If you know someone in our industry that could benefit from these 10 reason, reach out and ask them to think about joining the PhillyDMA. As for you, continue attending all of our events and stay involved so you can keep benefiting too.

Make sure to follow us…

www.facebook.com/phillydma.org/ @PhillyDMA

www.linkedin.com/groups/96432/ phillydma

2019 PhillyDMA Board of Directors

President Lisa Mark American Solutions for Business

Vice President Steve Burkholder Merkle

Chairperson Geff Rapp Group G Marketing Partners

Treasurer Tim Hughes TPG Direct

Members John Caliendo Bradley Graphics

Jennifer Carahaly Cenveo

Taylor Brady Group G Marketing Partners

Sal Caimano Word Tech Inc

Allison Rigler ANRO

Summer 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.

Editor Taylor Brady

Design/Layout Green Eye for Design

Printing/Lettershop Independent Graphics, Inc.

Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004

484-388-4393 Email: info@phillydma.org www.phillydma.org

PHILADELPHIA DIRECT MARKETING ASSOCIATION

Wednesday, September 18th, 9:30 - 10:30 a.m. Wegmans: 1405 North Main Street, Warrington, PA 18976

Coffee Talk “Intender Marketing: How GeoFraming and Website

Re-Targeted Direct Mail Have Changed the Game” Greg Olenski, Senior Managing Partner, Group G Marketing Partners

and Mike Tokar, Integrated Marketing Specialist, Fry Communications.

Register online at: www.phillydma.org/events

PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.

See Golf Outing photos inside >>>

2019 Golf Outing......................................................... page 4

Thoughts from the Board, Upcoming Events ........... page 5

PhillyDMA connects with Drexel studentsOn May 14, PhillyDMA board members, Lisa Mark and Gary Ide, traveled to Drexel University’s LeBow College of Business for the Graduate Connections: Student Clubs and Professional Organizations Expo. While there, the board members spoke with students about direct marketing opportunities outside the classroom and the benefits of joining an organization like the PhillyDMA. Many students were interested in the events and networking connections offered to members of the PhillyDMA. The board members look forward to attending more events at Drexel with future PhillyDMA members.

Travis Eldridge, Intellus; Scott Tannenbaum, Direct Mail Depot; Sal Caimano, WordTech and Jaime Capacete, Intellus, having fun at the PhillyDMA’s Annual Golf Outing.