Social Media and Internet Advertising

As a Marketing Tool

• Give people a reason to become fans

• Measuring audience logistics

• Linking

• Crowdsourcing

• Consistency

Tips

• Stay on Topic

• Engagement

• Easy Answer

• As an Interactive Online Calendar

• Share Photos/Videos directly

• Promote Online Classes with links

• Participate in "Tweet Chats" relevant to Pilates, Women's Health, and Fitness

• Engage directly with people about Pilates and other topics of interest

• Aggregate Twitter and Facebook posts

• Post at optimal times using "autoschedule" option

• Track interactions, mentions, and hashtags all on one dashboard

• Target posts more efficiently for greater reach

“The Pilates Studio Magazine”

Increase SEO

Connect with People Looking at Pilates-related Products

Increase reach of YouTube Videos

Increase geographic viral reach

Provide sample Pilates poses

Boards that BrandIncrease traffic back to website

Access to target market: young females

Componentso Title-25 characters maxo Ad text-35 characters maxo Display url-35 characters max

(destination url longer)

Call To Action

Easy to Read URL

Keywords

BEST PRACTICES:

• Be persuasive and informative

• KEYWORDS in ad (Pilates, viral, online, live, etc.)

• Concise and specific with a call to actiono Example: "Click here"

• Link advertisement to the website

insert video here