THE PITCHGroup 049

The System

Inspiration• The TV series Dexter is about an ordinary man living a

normal life however in his double life he is a murder. • The film The Disappearance of Alice Creed is about the

kidnapping of the daughter of a wealthy man. • In the group we merged these two texts to form The

System in which an ordinary man kidnaps and murders wealthy teenagers.

Production Company• Isle of Man Film :“Since 1995 we have built a worldwide

reputation for co-financing and co-producing feature film and television dramas. We are one of the busiest areas of film production in the British Isles, having produced over 90 feature films and TV dramas. Together with our investment partners CinemaNX, Isle of Man Film offers a comprehensive range of services for film producers and production companies interested in what the Island has to offer. Potential equity investment, a wealth of natural locations, a talented crew base, experienced facilities and services companies together with a film-friendly Government and population are just some of the advantages of filming in the Isle of Man.” (http://www.gov.im/ded/iomfilm/)

Production Company• CinemaNX: “since it’s launch in 2007, swiftly established

itself as one of the UK’s leading film financing and production groups. It provides film and television producers with a unique combination of production expertise and experience of international film financing, and manages Isle of Man Film’s Media Development Fund. NX adds value to the production procedure by overseeing the entire physical production process, right through distribution of its properties. It is continually expanding its operations by way of strategic partnerships and investment in media assets. NX works with Curtis Brown to develop its exciting slate for book projects and tie-in opportunities” (http://www.curtisbrown.co.uk/cinemanx/)

Budget• Total Lifetime GrossesDomestic: $166,980 20.5% • + Foreign: $648,343 79.5% • = Worldwide: $815,323 • Domestic SummaryOpening Weekend: $40,258 • (#50 rank, 10 theaters, $4,026 average) • % of Total Gross: 24.1% • Widest Release: 12 theaters • In Release: 94 days / 13.4 weeks • US Box Office: £0.2 million• This was a very low budget film, the director kept the

expenditure down by only using three actors and keeping the set and costumes minimal.

Target Audience• The BBFC have rated the film an 18 this shows that it is a

violent and complex film with characters building throughout. This shows that the target audience would be 18+ and not suitable for younger people.

• It was in cinema’s in April 2010 and has recently come out on DVD in October 2010.

Distribution• WestEnd Films (2009) (worldwide) (all media)• A Bigger Boat (2010) (USA) (theatrical)• Anchor Bay Entertainment (2010) (USA) (theatrical)• Benelux Film Distributors (2010) (Belgium) (theatrical)• Benelux Film Distributors (2010) (Netherlands) (theatrical)• Haut et Court (2010) (France) (theatrical)• Icon Film Distribution (2010) (Australia) (theatrical)• Maple Pictures (2010) (Canada) (theatrical)• Anchor Bay Entertainment (2010) (USA) (DVD)• Anchor Bay Entertainment (2010) (USA) (DVD) (Blu-ray)• Ascot Elite Entertainment Group (2010) (Switzerland) (all media)• Ascot Elite Home Entertainment (201?) (Germany) (DVD)• Scanbox Entertainment (2010) (Sweden) (DVD)• Scanbox Entertainment (2010) (Sweden) (DVD) (Blu-ray)

Marketing• The film was screen at 2009 London Film Festival, the 2009

Toronto International Film Festival and the Tribeca Film Festival in 2010.

• An extensive social networking campaign was set up on Facebook and Twitter in order to chose what cinema to host the World Premiere of the film – South Hampton University’s Student Union won the event which took place on April 20 th 2010.

• This is very tactical move for advertising the film because it’s young target audience would have been involved in choosing its premiere location and therefore been more intrigued to find out about the film and then also go to the cinema to watch it, it built up an impressive advertising base and an involved audience.