김재우 , Technology EvangelistDeveloper & Platform EvangelismMicrosoft KoreaNovember 2012

Windows 8 Platform------------------------

Multiscreen Mobile App Platform

Multiscreen ArenaDevice + Service

Service

Device

Multi-Device Arena2 + 1

Smart Connected Device Press Release, IDC 2Q12“Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”

ConsumerThanks, Google!

Dual PersonalityPhone, PC and Tablet

Enterprise WorkerConsumer

Since the epoch of PC Age

Life > WorkConsumer App Ecosystem

Consumer • Smart Phone59% < 63% by 2016+15.8% by year

• Tablet10% < 13% by 20164.2%+ for Business Use

• PC31% > 24% by 2016

Smart Connected Device Press Release, IDC 2Q12“Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”

Consumer

Work > LifeLOB App Ecosystem

Enterprise Worker• Desktop OS Share

Windows 90% (XP, Vista, 7, 98)Mac 9%, Linux 1%

• Business Scale in # Units

690M

Windows 7

345M

Android

196M

iOS

32M

Mac# Units Since Launch of Windows 7 as of March 2012, IDC

Dual Personality = Life + WorkDual Ecosystem

Enterprise App Ecosystem

Consumer App Ecosystem

Dual Personality =“Hybrid” App EcosystemConsumer and LOB Apps

Enterprise App Ecosystem

Consumer App Ecosystem

Multiscreen ComplexityDevice + Service

App Stores, pub-lic & private

services

3 + 2 Apps

3+Platforms

Multiple Identi-ties & Access

Control

Multiscreen ComplexityRoaming

Services

Apps Platforms

Async

Service

App

local Temp Roam-ing

Multiscreen ComplexitySecurity

Service

BrowserApp

DataLogic

UI

Security

Barrier

Service Context

Context Change

Device Context

Multiscreen AppApp = Views + Service

Consumer

Business

Public

Private

Self-Service Portal (SSP)

Enterprise Store

Hybrid Store

Public Store

Public Apps

Tablet

Desktop

Management Infrastructure Cloud

LOB Apps

LOB App

PoS Systems Product Catalogs

Dashboards

Workflow Management

Monitoring and Action

Field Apps

New App Developer Ecosystem

“The impacts of mobile fragmentation are steadily

growing”

IDC 2013, Appcelerator & DC Mobile App Developer survey report

“HTML5 will be a major force in the mobile app..”

“The Appification of Everything Goes Global,”

Worldwide and U.S. Mobile Applications Download and Revenue 2012–2016

Forecast, May 2012

HTML5The Promise

• OS• OS iterations• Development Environments• Programming Skills• Hardware Implementations• Distributions• Business Policies

HTML5App Market

Heat Map App Categories likely to be impacted by HTML5

Top App Categories iPhone and iPad 2012 - AppTRAX

App Ecosystem Opportunities, JULY 2012, Strategy Analytics Insight

HTML5 in WindowsFrom Zero to Rich

HTML5C

C++C#VB

Internet Explorer Win32

.NETSilverlight

Vie

wM

ode

contr

oll

er

Syst

em

serv

ices

Core Windows Core OS Services

XAML

CC++

C#VB

WinRT APIs

Communication & data

Graphics & media

Devices & printing

Application model

HTML5

Internet Explorer

WinJS1 2

3

The Platform Strategy of Windows 8Dual Personality

HTML5C

C++C#VB

Internet Explorer Win32

.NETSilverlight

Vie

wM

ode

contr

oll

er

Syst

em

serv

ices

Core Windows Core OS Services

XAML

CC++

C#VB

WinRT APIs

Communication & data

Graphics & media

Devices & printing

Application model

HTML5

Internet Explorer

WinJS1 2

3