the politics of cooking 3.0
TRANSCRIPT
6.500.000.000+ mouths to feed…
the politics of cooking 3.0
***
yve le grand
B.C.•fire
•pottery
•domesticated animals
•agriculture 4th B.C.
1st cookbookhyapathia
ha brief evolution of food: B.C. - 1955
11th-13th A.D.
•1096 butcher shop, paris
•wood, animal fat & butter
v.s. olive oil
15th-16th A.D.
•the discoveries
•1533
•guilds
catarina de medici
17th A.D.
•british east india company
•dutch east india company - v.o.c.
•english home brewn liquor
18th A.D.
•glass wine bottles
•1st pasta factory, venice
•american apples in london
•napoleon & canning contest
ttle
19th A.D.
•1st candy & biscuit factory
•chocolate, margarine, commercial ice cream
•food emporia: nestle, coca cola, heinz,
lipton’s, kellogg’s1809, canning processinvented
20th A.D.
•frozen food
•1906 1st pure food & drug act
•self-service supermarkets
•W.W.2: nitrogen/ plastic/polyester
1952
1955
self-service supermarkets
industrial agriculture,
&
fast food
hthe escalation
industrial irrigation & crop dusting
soil salination, fertilizers, pesticides
monoculture & oil dependency
top soil destruction, “food miles“
animal husbandry & aquacualture
fattening, growth hormones, anti-biotics
factory farming
toxic shit heaps, “living commodities”
H2O 4 liter to drink
40 liter to shower4000 liter for food
150 liter to produce1 kilo of wheat
v.s.
15.000 liter to generate1 kilo of beef
http://myfootprint.org
vecological footprint
Sunny Boy, progenitor2.000.000 sperm doses sold
+/- 1.000.000 descendants worldwide
mono breeding v.s. biodiversity
seed patents, cloning & biotechnology
genetically modified organisms
70-75% of processed foods on supermarket shelves contain ingredients from
genetically modified organisms
hidrogenated oils = trans fatsfructose, syrup
fromcorn * soybean * canola * cotton
*
convenience & seduction: over-consumption
environmental logistic nightmare
open produce counter / validity date
produce & energy waste
individual packaging
material waste
snack pigeon holes
complete disconnection
mcdonald’s sells75+ hamburgers every second of every minute of every hour of
every day of the year
cost: €4,50
real cost: ±45,00
kfc & mcdonald’s in china
gigantic new market
Mout of control
foodas
lifestyle
loyalty through conditioning
branding
exposure to
350.000existing food products
+ 10.000
new products a year
obesity epidemic
marketing
percentage of children aged 7 to 11 who are overweight or obese in european countries
©iotf, 2005 (international obesity task force)
%
slow=====>fast
homecookedmeal
readymademeal
produce=====>product
raw ingredient
processed food
quality=====>
quantity
in control
beingcontrolled
E220 - sulphur dioxideE223 - sodium metabisulphiteE224 - potassium metabisulphiteE290 - carbon dioxideE509 - calcium chlorideE938 - argon E939 - heliumE941 - nitrogenE942 - nitrous oxide E1520 - propylene glyceroletcetera
E’s= food additives
contradiction:capitalist growth
v.s.biological limitations
Madhouse Month Pack for the family:
plenty for picnics, weekends and school lunches!
Price: $30.00
http://storemadhousemunchies.com
eat more
eat less
marriage:food industry
Xpharmaceutical
industry
privatising profits
while
socializing costs
WE musttake back
control
cooking = self-empowerment
smart food
strategies
raw ingredients
smart food strategy
smart food strategy
organic & free range
smart food strategy
local produce
local shop
smart food strategy
smart food strategy
encourage farmers markets
grow your own
smart food strategy
make your own
smart food strategy
smart food strategy
share meals and more
cooking community:home-cooked meal exchange group
smart food strategy
conclusions
cooking our own meals from scratch is a political act that can change the world and make
it a better place for more people
the future is now:
try it at home
still life with garden produce
ylg - 2006/7
disclaimer:
i used both my own photos and images i found on the web -
i am indebted for using other people’s images here today, thank you. it is for a good cause.