the potential of middle east markets for ... - fiera milano

February 2020

The potential of Middle East markets for Italian Food and Hospitality Equipment products

TuttoFoodProducts

01.

TUTTOFOOD Products overview

44.5 Bn $Italian Production in 2019(e)

[5th in World Producers’ Ranking]

44 334 M $Consumption of Middle Eastmarkets in 2019 (e)

[4.4% of total world]

(e): pre-estimates based on latest monthly declarations(f): forecasts based on latest IMF’s World Outlook Economic

01.

Source: Export Planning

TUTTOFOOD Products overview01.

29 144 M $Total Italian Exports in 2019(e)

619.2 M $Italian Exports in 2019(e)to Middle East markets

CAGR $ 2019(e)/2018+0.9% +6.3%

CAGR $ 2020(f)/2019

+4.4% +5.6%

CAGR $ 2021-2024(f)

+6.3% +7.8%

Italian Exports are expected to confirm positive growth in the area


Also Water and soft drinks/Tea and packaged coffee is a relevant segment for Italian interchange with Middle East and representing 2.3 percent of Italian Exports’ destinations.

Rice, pasta and flour, packaged isanother significant segment: bilateral flowsare expected to arrive up to 93 M $ in 2023, and representing 2.6 percent of ItalianExports’ destinations.

Biscuits and other Biscuits and otherbakery products; sugar, chocolate, sweetsand ice cream is the sector with the highestvalues and Middle Eastern markets presentthe highest relevance for Italian Exports’ portfolio: in 2019 Middle East markets haveattracted 5.3 percent of Italian Exports.

TUTTOFOOD Products Segments01.

HOSTProducts

02.

HOST Products overview

19.9 Bn $Italian Production in 2019(e)

[3rd in World Producers’ Ranking]

11 651 M $Consumption of Middle Eastmarkets in 2019 (e)

[3.4% of total world]

(e): pre-estimates based on latest monthly declarations(f): forecasts based on latest IMF’s World Outlook Economic

02.


02.

15 434 M $Total Italian Exports in 2019(e)

766.8 M $Italian Exports in 2019(e)to Middle East markets

CAGR $ 2019(e)/2018-4.9% -8.5%

CAGR $ 2020(f)/2019

+1.1% -0.5%

CAGR $ 2021-2024(f)

+3.2% +2.2%

Italian Exports are expected to confirm positive growth in the area

HOST Products overview

Coffee/Coffee Machines/Vending isanother significant segment representing3.3 percent of Italian Exports’ destinations.

Bakery & Pastry segment’s bilateral flowsare expected to arrive up to 18 M $ in 2023, and representing 2.1 percent of ItalianExports’ destinations. (The segment refers to Machines and equipmentfor bakery)

Furniture/Kitchen & Tableware is the sectorfor which Middle Eastern markets present the highest relevance for Italian Exports’ portfolio: in 2019 Middle East markets have attracted5.7 percent of Italian Exports.

Also Food Service Equipment is a relevantsegment representing 5.4 percent of ItalianExports’ destinations.

HOST Products Segments02.


Market Focus03.

UAE and Saudi Arabiaare the top countriesin terms of interchangevalues with ITALY

03.

Saudi ArabiaTuttoFood Products: Rice, pasta and flour (packaged) ranks at 2nd position world-wide [just after USA] (but little presence of Italian sales)

Rice, pasta and flour (packaged) Sugar, cocoa and spices Milk, yoghurt, butter and cheese

Position in world-wide 2019(e)

ranking of importing countries Share of 2019(e) imports from Italy

(e): pre-estimates based on latest monthly declarations


2nd 0.9% 10nd 0.2% 13nd 0.4%

03.

Saudi Arabia



HOST Products:

Refrigeration / ConservationEquipment

Electrical/ ElectromechanicalEquipment

Cooking Equipment

14nd 12.1% 23nd 26.7% 18nd 8.3%(e): pre-estimates based on latest monthly declarations


03.

Saudi Arabia

Vending Machines



HOST Products:

Furniture/Kitchen & Tableware Coffee Machines Bakery Equipment



27nd 23.6% 22nd 3.8% 28nd 28.2% 34nd 28.2%



03.

United Arab EmiratesTuttoFood Products: Rice, pasta and flour (packaged) ranks at 6th position world-wide (but no presence of Italian sales);Italian share is (a bit more) significant for Sugar, chocolate, sweets and ice cream.

Rice, pasta and flour(packaged)

Sugar, cocoa and spices Milk, yoghurt, butter and cheese

Sugar, chocolate,sweets and ice cream



6nd 0.9% 13nd 0.1% 11nd 1.2% 13nd 4.0%



HOST Products:

03.

United Arab Emirates



13nd 22% 24nd 23.3% 27nd 1.9%

Refrigeration / ConservationEquipment

Electrical/ ElectromechanicalEquipment

Cooking Equipment



HOST Products:

03.

United Arab Emirates

Vending Machines Furniture/Kitchen & Tableware Coffee Machines Bakery Equipment



19nd 40.8% 21nd 38.2% 19nd 27% 68nd 21%

01.Exhibitors and target

EXHIBITORS

40%

60%

INTERNATIONAL

ITALY

EXHIBITORS

2.249

COUNTRIES

55

Furniture, TechnologyTableware

Coffee, Tea, Bar, Coffee machines, Vending

Gelato, Pastry

Foodservice Equipment, Bakery, Pizza, Pasta

1. GERMANY2. SPAIN3. FRANCE4. U.S.A. 5. UNITED KINGDOM6. NETHERLAND

TOP 6 COUNTRIES

+3,8% comparedwith the previous edition

TARGET

3 MACRO AREAS | 14 PAVILIONSThe best international suppliers of machines, equipment, furnishings, contract, complements, semi-finished products and technologies for these sectors:

02.Visitors and target

40%

60%

INTERNATIONAL

ITALY

• DISTRIBUTORS, RESELLERS, EXPORTERS,

IMPORTERS

• RESTAURANTS, PIZZERIAS, KEBABS, FAST

FOOD, STREET FOOD

• SELF-SERVICE, COMPANY CANTEENS,

HOSPITALS, CINEMAS, MUSEUMS

• COFFEE BARS, PASTRY-MAKERS, GELATO

PARLOURS

• MASS RETAIL, SHOPPING CENTRES,

CONVENIENCE STORES

• ARCHITECTS, DESIGNERS, CONTRACTORS

• CHEFS

• BUTCHERS, CHARCUTERIES, BAKERS

• INSTALLERS, ENGINEERS

• HOTELS, HOTEL CHAINS, ACCOMMODATION,

CRUISE INDUSTRY, AIRPORTS, STATIONS

• WELLNESS CENTRES, GYMS, SPAS

• CONSULTING FIRMS, SERVICES.

VISITORS

Over 200.000 171

1. SPAIN2. GERMANY3. FRANCE4. SWITZERLAND5. CHINA6. RUSSIA7. GREECE8. UNITED KINGDOM9. ROMANIA10. U.S.A.

TOP 10 COUNTRIES

COUNTRIES TARGET

+8% comparedwith the previous edition

HOSTED BUYERS

950

COUNTRIES

80

Business meetings through the MyMatching Platform

03.Buyer and target

58%

6%

23%

13%

BUYERS ACTIVITIES DISTRIBUTORS, IMPORTERS,WHOLESALERS

CASH&CARRY, MASS RETAIL,PURCHASING GROUPS

HOTEL GROUPS, RESTAURANTS,COFFEE SHOPS, GELATOPARLOURS, PASTRY, BAKERIES

CONTRACT, REAL ESTATE,INTERIOR DESIGN FIRMS

1% 8%

6%

13%

24%11%

12%

1%

24%

BUYERS BY GEOGRAPHICAL AREA

OCEANIA

EUROPE

MEDITERRANEAN AREA

MIDDLE EAST

NORTH AMERICA

CENTRAL AND SOUTHAMERICARUSSIAN FED. AND EX-CISCOUNTRIESSOUTH AFRICA

ASIA

46%

8%8%

8%

8%

11%

11%

BUYERS MAIN SECTOR OF INTEREST FOODSERVICE EQUIPMENT

COFFEE | TEA

GELATO | PASTRY

TABLEWARE

BAR | COFFEE MACHINES | VENDING

BREAD | PIZZA | PASTA

FURNITURE

Incoming buyer program in collaboration withITA, Italian Trade Agency.

04.Exhibition layout

Foodservice EquipmentBakery, Pizza, Pasta

Gelato, Pastry

Gelato, Pastry, Bakery,Foodservice Equipment

Coffee, TeaBar, Coffee machines, Vending


05.Description of exhibition areas

Foodservice Equipment

Bakery, Pizza, Pasta

Gelato, Pastry, Bakery,

Foodservice Equipment

Coffee, Tea,Bar, Coffee machines, Vending


Foodservice Equipment Accessories, Equipment, Installations and machines

for professional foodservice, Refrigeration, Laundry.

Bakery, Pizza, Pasta Accessories, Equipment, Machines, Flours and semi-finished products.

Gelato, Pastry, Bakery Accessories, Equipment, Machines, Display

cabinets, Ingredients and semi-finished

products, Chocolate, Packaging.

Coffee, Tea, Accessories, Machines, Products, Packaging.

Bar, Coffee Machines, Vending Accessories, Equipment, Coffee machines, Vending machines,

Beverage.

Furniture, Technology Contract, Interior design, Outdoor, Bathroom, Wellness & Spa, Lighting

technology, Fittings, Technology,Coatings, Textiles.

Tableware, Porcelain, Cutlery, Glasses, Buffet, Hotel supplies, Environmental scents,

Professional attire, Linen.

FOCUSOn large and highly diversified marketsCANADA, USA and MIDDLE EAST

ENHANCEpresence on traditional markets

DEVELOPpartnerships with Italian and international institutions and associations to build a strong, business-oriented strategic network

SCOUTfor high-profile operators and new business

STAGE EVENTSmarketing communication to target audiences and countries(multilingual newsletters, one-to-one email marketing, etc…)

TAILOR MADEin Italy and abroad to keep the market up to date on new trends

CULTIVATE meaningful relationships with members of the Italian and international trade press

06.Events

BUSINESS

AND

INNOVATION

07.Media and Promotional Plan

MONTHLY NEWSLETTERSent to 160.000 e-mail contacts

INTERNATIONAL MEDIA PLANNING

on over 300 national and international media

SOCIAL NETWORK ADS AND SOCIAL MEDIA MANAGEMENT on Facebook, Twitter, Instagram,

Linkedin, YouTube

WEB SITE

GOOGLE AND RETARGETING CAMPAIGNS

to increase exposure following a targeted and selected approach

FIERA MILANO DISTRICTAPP with more interactivefunctions to optimize the

planning of your visit

PRESS OFFICE EVENTS AND SPECIAL INITIATIVES

a mix between training and business

OBSERVATORIES

01.Exhibitors and target

3.079 43

16%

84%ITALY

INTERNATIONAL64% EUROPE

27% ASIA

8% AMERICA

1% AFRICA

EXHIBITORS COUNTRIES TARGET

PRODUCERS | DISTRIBUTORS | IMPORTERSDrink • Sweet • Grocery • Dairy • Seafood • Frozen • Wine • Oil • Pasta • Meat • Digital Solutions • Health • Fruit & Veg

02.Visitors and target

23%INTERNATIONAL

ITALY77%

• ITALIAN IMPORTERS OF FOREIGN PRODUCTS

• FOREIGN IMPORTERS OF ITALIAN AND FOREIGN PRODUCTS

• BUYERS FOR LARGE-SCALE RETAIL• HO.RE.CA REPRESENTATIVES, CATERING

CHAINS, RESTAURANT, HOTEL, BAR, WINE SHOP

• TRAVEL CATERING, SHOPPING CENTRE, SPECIALTY FOOD SHOP

• WHOLESALERS AND DISTRIBUTORS• CHEFS• GOURMETS• PRODUCERS OF RAW MATERIAL• SERVICE SUPPLIERS• FOOD INDUSTRY

PRODUCERS/TRANSFORMERS • E-COMMERCE, NEW TECHNOLOGIES

SPECIALISTS

82.551 143

1. U.S.A. 2. SPAIN3. FRANCE4. GERMANY5. UNITED KINGDOM6. CHINA7. CANADA8. THE NETHERLANDS9. JAPAN10. RUSSIA

TOP 10 COUNTRIES

VISITORS COUNTRIES TARGET

HOSTED BUYERS

1.346

COUNTRIES

10389% NEW BUYERS

03.Buyer and target

4%

64%

14%

13%5%

BUYERS ACTIVITIESE-commerce

Importers and distributors

Food service

Retailer

Deli Store

53%

10%

8%

7%

5%

4%3%

3%2% 2% 1%

BUYERS MAIN SECTOR OF INTEREST

TUTTOPASTA, TUTTOBAKERY, TUTTOGROCERY,TUTTODELI, TUTTOOILTUTTODAIRY

TUTTODRINK

TUTTOMEAT

TUTTOSWEET

TUTTOSEAFOOD

TUTTOFROZEN

TUTTOGREEN

TUTTOFRUIT

SERVICES AND MISCELLANEOUS

TUTTOWINE

TUTTOHEALTH

Business meetings through the MyMatching Platform

51%

18%

13%

6%4%3% 3% 2%

BUYERS BY GEOGRAPHICAL AREA EUROPE

ASIA

NORTH AMERICA

MIDDLE EAST

SOUTH AMERICA

AFRICA

OCEANIA

CENTRAL AMERICA

2%

Incoming buyer program in collaboration withITA, Italian Trade Agency.

05.Description of exhibition areas

TUTTODAIRY

Area dedicated to producers and distributors of dairy products

TUTTOMEAT

Area dedicated to producers and distributors of meat products

TUTTOFROZENTUTTOSEAFOOD

Area dedicated to producers and distributors of frozen and seafood products

TUTTOSWEET

Area dedicated to producers and distributors of sweet products

TUTTOPASTATUTTOBAKERY

TUTTOGROCERYTUTTODELITUTTOOIL

Area dedicated to producers and distributors of multiproducts: pasta,grocery, oil, bakery

TUTTOHEALTHTUTTOFRUITTUTTODRINK

Area dedicated to producers and distributors of health, fruit and drink products

TUTTOWINE TUTTODIGITAL TUTTOWORLDTUTTOREGIONAL

Area dedicated to producers and distributors of wine products

Area dedicated to producers and distributors of stat-ups and the

technology companies operating in the food&beverage sector.

Area dedicated to producers and distributors of the regional and

international production

06.Events

Product innovation, market trends, awards and education are the topics of TUTTOFOOD events which have two main reasons why: engage more and more spontaneous visitors and target new professionals.

SHOWCOOKINGSAimed to value the national and international food & beverage assets with products and testimoniesfrom FOOD professionals.Every day alternated between the two stages, manycharacters from the Food & Pastry market likepatiesseries, pizza makers and international starredchefs helped food and ingredients to stand out.

CONFERENCESAn important and extensive schedule of meetings held by specialists of food and beverage sector together with experts and trend setter mainly divided in 2 arenas:RETAIL PLAZAEVOLUTION PLAZA

A TUTTOBRANDthe award dedicated to the best performance of Food & Beverage consumer brands in different categories

07.Media and Promotional Plan

MONTHLY NEWSLETTER The update for the food and beverage community on the latest news and hottest trend

MEDIA PLANMore than 300 magazinesnational and international

SOCIAL NETWORK ADS AND SOCIAL MEDIA MANAGEMENT

Facebook, Twitter,Instagram, Linkedin, Pinterest, YouTube to keep everyone

updated everywhere

WEB SITE

GOOGLE AND RETARGETING CAMPAIGNS

More target exposure to create more brand awareness

FIERA MILANO DISTRICTAPP with more interactivefunctions to optimize the

planning of your visit

PRESS OFFICE EVENTS AND SPECIAL INITIATIVES A mix of entertaining, live events and educational to keep the attention on

specific topics, and engage exhibitorsand visitors

ROADSHOWTo reach directly a wider

audience

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