the power of a strong brand
TRANSCRIPT
![Page 1: The power of a strong brand](https://reader035.vdocuments.net/reader035/viewer/2022081513/5566ac34d8b42a5e688b458b/html5/thumbnails/1.jpg)
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
![Page 2: The power of a strong brand](https://reader035.vdocuments.net/reader035/viewer/2022081513/5566ac34d8b42a5e688b458b/html5/thumbnails/2.jpg)
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
The Power of A STrong BrAndA strong brand is invaluable as the battle for customers
intensifies everyday.
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
The difference BeTween mArkeTing And BrAndingBranding is strategic. Marketing is tactical.
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
mArkeTing iS A 'PuSh'Marketing is actively promoting a product or service.
It’s a push tactic. It’s pushing out a message to get sales
results: “Buy our product or service because it’s better
than theirs.”
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
BrAnding iS A 'Pull'A brand will help encourage someone to buy a product
or service, it directly supports whatever sales or
marketing in play. The brand does not explicitly say 'buy
me' or 'use me'. Instead, it says “This is what I am. This is
why I exist. If you agree, if you like me, you can buy me,
support me, and recommend me to your friends.”
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
The imPorTAnce of good BrAndingBranding is what remains after marketing has left the
building. It’s what sticks in your mind associated with
a product or service, whether or not, at that particular
moment, you bought or did not buy.
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
The reSulT ofgood BrAnding1. Sales people whose jobs are easier and more effective
2. Employees who stay longer and work harder
3. Customers who become ambassadors and advocates
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
good BrAnding increASeS The vAlue of A comPAny
ProvideS emPloyeeS wiTh direcTion And moTivATion
mAkeS Acquiring new cuSTomerS eASy.
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
feel The difference1. I'm a lawyer, I practice law.
2. I'm a compassionate attorney specialising in family
law servicing people who need help getting through
the tough times in their lives.
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
BrAnding AllowS A BuSineSS To geT referrAl BuSineSSWould it be possible for you to tell a friend about the
new shoes you love if you couldn't remember the brand?
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
[email protected]+65 6690 3030+65 9450 1665
And SPeAkingof referrAlS1. You.
2. Entrepreneurs and startups
3. Business development managers
4. Marketing executives