the power of a transformative sustainability strategy: in pursuit of the positive cup

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Guillaume Le CunffNespresso USA@NespressoUSA

The Power of a Transformative Sustainability Strategy: In Pursuit of the Positive Cup

#SB16SD #ActivatingPurpose

In Pursuit of the Positive Cup

Only the top1 to 2% of the world’s green coffee crop meet our requirements

Nespresso AAA Sustainable Quality™ Program :A ‘taste sourcing program’

2005 End of 2015

10%85%Coffee sourcing

Number of farms

Agronomists 330

74 000

20

1500

VideoAAA

Rosabaya2009

Dhjana2011

Naora2012

Colombian terroirs 2014

Innovating and Pushing the Limits

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Thank you !