the power of ‘and’ - innovating at nokia · 2015. 1. 22. · nokia 101 nmt 900 mobile phone...
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The power of ‘and’- innovating at NokiaPetteri Alinikula
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Do we have to choose?
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Most Important Innovations ever
1. Weapons2. Mathematics and number zero3. Money4. Printing5. Free markets and capital markets6. Domestic animals and agriculture7. Property ownership8. Limited liability9. Participatory democracy10.Anesthetics and surgery
Source: BusinessWeek.com
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Most Important Non-Medical Innovations of the last 25 years1. The Internet2. Cell phone3. Personal computers4. Fiber optics5. E-mail6. Commercialized GPS7. Portable computers8. Memory storage discs9. Consumer level digital cameras10.Radio frequency ID tags
By CNN.com Sunday, June 19, 2005; Posted: 5:10 p.m. EDT (21:10 GMT)Top 25 non-medical innovation of last 25 years
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Technology innovationsAND
Product innovationsAND
Business model innovations
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Mobira Senator NMT450car phone1982~10 kg
MobiraTalkman NMT450 portable1984~5 kg
Mobira Cityman 900 NMT900 hand-held mobile phone1987770 g
Nokia 101NMT 900 mobile phone1992275 g
Nokia 2110 GSM mobile phone1994236 g
Nokia 8110 GSM mobile phone1996151 g
Nokia 6110 GSM mobile phone1998137 g
Nokia 8810 GSM mobile phone199898 g
Nokia 8210 GSM mobile phone199979 g
Computing powerPower consumption
‘Make me smaller’
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Product innovations
First imaging phone with an integrated camera,2001
Personalization1993
Multimediacomputer,
2007
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Industry in major transition
• Business environment continues to change with both existing and new competitors
• Internet business models have enjoyed huge success –mobile domain is the next battleground for business model innovations
• Web 2.0 - community-created content - is the magnet of innovations
• New ways of working complement long-term research; based on speed, customer discovery, trial and error, beta, co-creation, open innovation
• The next game: human mobility systems of the fused physical and digital world
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Find a solution to a problemAND
Find a use for a solution
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WIBREE – radio experts and business developers collaborate
Business
Sports
Healthcare Games & toys
Home electronicsMobile device, watch, laptop
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Making sense of what you see
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Power consumption in different usage scenarios
Power consumption in different usage scenarios
0
200
400
600
800
1000
1200
1400
Browsing(downloading /
reading)
3G call MP3 Idle
Pow
er c
onsu
mpt
ion
(mW
)
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Dual approach to future success
Technology
Business
Existing
Emerging
Existing Emerging
Nokia today
Nokia tomorrow
Exploratory systems research
Rich interaction
Core technology breakthroughs
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Fail creativelyAND
Get it rightfirst time
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Success … or creative failure
Research initiatives in 1990´s
• Digital audio broadcasting DAB • Network-based mobile positioning• All-optical Broadband Access
network
Beta culture:Learn from it … Jazz it up!
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Work in teamsAND
Support geniuses
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Collaboration is in our DNA…
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The genius of teamwork
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Have flashes of inspirationAND
Do a lot of hard work
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The power of AND….
• An open mind is the most powerful innovation tool
• Innovation at NRC is not just about what wedo, but how we do it
• There’s no recipe for creativity – you have to take a lot of different approaches, and some of these will even be contradictory!
• Creativity doesn’t end with the great idea. To make technology work, it has to get into people’s hands…..
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Xform research to business programAND
Extra mile to product developmentAND
Venture, trial, outlicence