the power of babble 011309
DESCRIPTION
Presentation to Columbia SC Information Technology Council about working with younger learners.TRANSCRIPT
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The Power of
Babble
Dick Carlson www.DickCarlson.com
Columbia Information Technology Council
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Dick Carlson www.DickCarlson.com
Columbia Information Technology Council
Developing kick-ass learning is not for the faint of heart. Giving a Generation X learner a talking head with a “next”
button is a recipe for destruction. They’ll tune out and start reading mail (or IM-ing their friends, or playing Doom, or
listening to tunes on their i-Pod).
You’ve got to move up to the next level of interactive customer-driven learning using techniques like blogs,
podcasting, networked communities, wikis, viral videos and other cutting edge tools where the inmates build the asylum.
The Power of Babble
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Who is this guy?
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Who are these people?
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The Power of
Babble
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Employee knowledge is one of your key assets
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Gen-Next learners have entirely new ways of learning
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1.0 vs 2.0
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Social Media Playbook – [email protected]
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Podcasts, Wikis, Blogs – Oh My!
A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.
A wiki is software that allows users to easily create, edit, and link pages together. Wikis are often used to create collaborative websites and to power community websites.
A blog (short for “web log”) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
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School Daze – Kettering University
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Integrate these new tools with your existing infrastructure
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Experimenting with new models is easy and inexpensive
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Engage your community in building content and resources
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Begin to develop new content resources
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Low-hanging fruit satisfies immediate needs of learners
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Compare potential business impact of choices
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Success metrics must be mapped to business goals
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Set measurable goals
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Don’t be evil
1 2 3
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Supply an infrastructure for your learners to use
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Seesmic – How To Use It
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So what happens when you
let the inmates run the
asylum?
☻☻
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Locate external support to make it happen
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Adopt and
adapt existing content sources
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Slick isn't necessarily better
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A good taxonomy will guide the discussion and learning
Animals Cats
Dogs Large
SmallUgly
CuteAll others
Pugs
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Describe the
model, don't
limit the scope
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Allow users to tag content in ways that make sense to them
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Microsoft Technical Learning Centers
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You point the discussion and add value
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User-built
content isn't free,
just a different model
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You can use
moderation, if it's in
moderation
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Copy other pioneers, don't rebuild the wheel
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Reward and
support bell-cows as they
drive the content
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You already have resources in your community
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Collect and re-publish, index, chunk the best
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Rich content
resources will add value
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A public/private model usually won't increase benefits
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First provide the value, then build the audience
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Focus on their pain to
build community
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Guide, don't push
growth and
direction
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Fresh content smells better
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Content is never done -- you just keep planting and pruning
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Focus the
story, don't gate-keep
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Thank goodness,
we’re almost done
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The traditional model of content management is dead
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Integrate new models with your existing services
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New models of content creation provide opportunities for growth
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Manage your knowledge assets wisely
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The Power of
Babble
Dick Carlson www.DickCarlson.com
Columbia Information Technology Council
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DickCarlson.com/ColumbiaITC
Dick Carlson www.DickCarlson.com
Columbia Information Technology Council
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Appendix
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Digital Audio Recorder
Marantz PMD660 Handheld Digital Voice Recorder
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Digital Audio Editing Software
Audacity
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Podcasting tutorial
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