The Power ofBerkshire Hathaway

HomeServices

Who We Are

Berkshire HathawayHomeServices

Yakima TrustsBerkshire Hathaway HomeServices

Why Berkshire Hathaway HomeServices can provide more to meet your homeselling needs:

n Marketing Department

n Highest Quality Marketing

n Team Based Approach

n Largest Real Estate Firm

n Full Time Professionals

n Effectiveness and Results

n More Exposure

n Largest Market Share

n Locally Owned and Operated

n National Network Strength

Jane AgentBroker, REALTOR®

509-000-0000

jagent@bhhscentral.com

www.JaneAgent.bhhscentral.com

I Pride Myself on Creating the PerfectReal Estate Experience for My Clients

My Experience, Training AndCommunity Connections Demonstrate

My Competence In Real Estate

I Have the Experience: n Licensed Real Estate Broker/REALTOR Since 1979

I Have the Training: n BA in Communications from Western Washington University

I Have the Community Connections: n Volunteer/Member of.../

Homeselling ProcessSelling a house typically includes many of the following elements. I will be your

resource and guide every step of the way!

Initial ConsultationR Determine your needs and prioritiesR Review “ agency” choices and select appropriate working relationshipR Discuss the Berkshire Hathaway HomeServices Marketing PlanR Establish a Pricing StrategyR Complete home enhancement recommendations

Design and Implement Berkshire Hathaway HomeServices Marketing PlanR Carry out scheduled marketing activitiesR Show the property to brokers and prospective buyersR Communicate with you on a regular basisR Monitor results of marketing activitiesR Modify Marketing Plan and Pricing Strategy as necessary

Review Offer and Reach Agreement with BuyerR Buyer’s real estate professional presents offerR Discuss and clarify proposed terms and conditionsR Negotiation; possible counter offersR Reach final agreement

Complete Settlement Process (per purchase contract)R Deposit of buyer’s earnest moneyR Sign documentsR Title search; preliminary title report to buyerR Inspections and AppraisalR Removal of remaining contingenciesR Buyer’s final walk-through of propertyR Loan funding/balance of funds from buyerR Recording of titleR Relocation of seller; possession of property by buyer

After-Sale ServicesR Help you find your next home, as neededR Assist you with relocation, as neededR Provide resources for other after-sale homeowner needs

Marketing Plan

Our goal is to get you theHighest Price in the Least Amount of Time!

There are Five Key Factors thatDirectly Affect the Sale of Your Home:

We Will Show You OurExclusive Marketing Plan

And How to Use These Key Factorsto Your Best Advantage

n Location

n Condition

n Terms

n Exposure

n Price

How Buyers Find The HomeThey Purchase

We Target Our MarketingWhere Today’s Buyers Are Looking

89% of Home Buyers use a Real Estate Agent

Source: National Association of REALTORS® Profile of Home Buyers and SellersDue to rounding, percentage distributions may not add up to 100 percent.

INTERNET43%

REAL ESTATEPROFESSIONAL

33%

YARD & OPEN HOUSE SIGNS - 9%

HOME BUILDER - 5%

FRIEND/NEIGHBOR/

RELATIVE - 6%

BY OWNER - 3%

PRINT ADVERTISING - 1%

n 33% found their home through a real estate agent - We market directly to other Real Estate Agents

n 43% found their home on the internet - We advertise on the most important websites

n 9% found their home from Yard and Open House Signs - Buyers feel safe calling a third party

n 6% found their home through neighbors - We mail to your neighbors

n 5% found their home from the home builder

n 3% knew the seller or for sale by owner

n 1% found their home through other advertising - We’ve got you covered

World-Wide Internet Advertising

92% of Buyers Use The Internet In Their Home Search

We will post your property on the most important websites, marketing your home

7 days a week, 24 hours a day!

In addition: When you list with Berkshire Hathaway HomeServices, your property also appears on local real estate company websites, including: Century 21, Coldwell Banker, ReMax Traditions, John L. Scott and Windermere

More ExposureBrings More Buyers

In addition to exposure on our website www.BHHSCentral.com,your home can be found on:

Understanding Market ValueThe price of your home is

affected by Market Conditions

Pricing Your Home At Fair Market Value

Is a Key Factor In Getting

Your Home Sold!

Factors that influence the value of your home include: ◼How many buyers are buying in ratio to homes available for sale

◼Location, design, amenities, and condition

◼The economy, jobs and interest rates

Factors that do not influence the value of your home include: ◼The price you paid for the property

◼How much money you need to net at close of escrow

◼How much money you spent on improvements

The impact of accurate pricing is extremely important because: ◼Properties priced within market range generate more showings and offers, and sell in a shorter period of time

◼Properties priced too high have a difficult time selling

Berkshire Hathaway HomeServices

Exclusive Marketing Plan

Our Exclusive Marketing Plan Brings Your Home More Exposure

Designed to get you the Highest Pricein the Least Amount of Time

As Your Listing Agents We Will:

n Control the advertising and promotion of your home

n Coordinate with other Real Estate agents

n Show your home to qualified buyers

n Negotiate for the best possible outcome

How-To Videos

We provide you with the tools and resources that help you make informed decisions.

Visit www.YakimaRealEstate.com and click on How-To Videos Simply enter your email address and select from any of the flowing videos

Become knowledgeable by tapping into the principles of successful real estate transactions.