the power of chatter: how bluewolf used gamification to build its social network and increase brand...
DESCRIPTION
Gamification is great. Utilizing game mechanics to modify behavior is a fascinating and rewarding process. Constructing “win-win” scenarios, wherein both management and employees are mutually happy should be the end goal. However, arriving at this result takes strategic planning, execution, communication, and continual innovation. In this presentation from Dreamforce 2014, Bluewolf and Bunchball team up to tell the story of #GoingSocial.TRANSCRIPT
The Power of Chatter: How Bluewolf Used Gamification To Build Its Social Network And Increase Brand AwarenessRoss Warnlof
Marketing Manager, Bluewolf
@LeakyFunnel
Rajat Paharia
Founder and CPO, Bunchball
@RajatRocks
Place
Customer or
Partner logo in
white area of
slide, centered
Rajat Paharia Founder and CPO, Bunchball
@RajatRocks
#dfgamification
Agenda
• What is gamification and why did Bluewolf need it?
• Bluewolf’s gamification approach: goals, objectives, expectations
• The birth of #GoingSocial: activities, success metrics
• The evolution of #GoingSocial: new approach, new objectives
• Key findings from the program & tips for success
• Q&A
gamification?
gamification?unproductivity
entertainment
fuzzy benefit
gamificationperformance
motivation
ROI
Motivating
Better
Performance
Technology-
Enabled
Experiences
BIG DATA
on User
Activity
Gamification = Motivating People Through Data
• Reward and
Recognize
• Measure and Motivate
• Reputation
• Loyalty
• Guiding & Amplifying
High Value Activity
Motivating
Better
Performance
Technology-
Enabled
Experiences
BIG DATA
on User
Activity
Gamification = Motivating People Through Data
A Thermometer
measures
A Thermostat
regulates
Businesses are
using gamification to
capture employee
and partner activity
data, analyze it, and
then using it to
increase the
lifetime value of
their employees and
partners
The Bluewolf EffectEmployee Motivation
Employee Value
Customer Value
Business Results
Ross WarnlofMarketing Manager, Bluewolf
@LeakyFunnel
#GoingSoc ia l : Ma in Goa ls
• Enable Action
• Encourage Sharing + Capture Knowledge
• Empower our Employees
Enable Action
Sharing + Knowledge Capture
Empower Employees
Our Metrics Demonstrated Success
+153% Blog Traffic
+68% Social Traffic
+57% Salesforce Chatter
+8x Bluewolf Blogger Community
2011 - 2013
So you you’ve
reached adoption,
now what?
Increased Social Sharing
Increase Visibility & Executive Endorsement
• Build the Right Team
• Define Clear Goals
• Focus on Communication
• Governance & Innovation
What I learned…
Thank You
Q & A