the power of content curation for inbound marketing
TRANSCRIPT
@marcfusekiImage: http://www.zerochan.net/281754
Inbound
Marketing:
The power of
Content
Curation
@marcfuseki
“Outbound marketing
is inherently
obfuscated,
duplicitous
and full of shit ” Jeff RosenblumCEO, Questus
Outbound vs. Inbound
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Outbound vs. Inbound
Interruption Invitation
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Outbound vs. Inbound
Shout Converse
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Propaganda Value
http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-breaking-felix-baumgartners-world-record.html
Outbound vs. Inbound
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Paid Earned
Outbound vs. Inbound
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Outbound vs. Inbound
Ads
n/a
SEM
SMM
Buy lists
Cold calls
n/a
Posts
SEO
CM
Opt-in
Nurture
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Content vs. Inbound
Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…
@marcfuseki
Inbound Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…Marketing Automation,Analytics, Landing PagesTechnical SEO, etc
Off-line events
Content vs. Inbound
@marcfuseki
“Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot
“You wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing
“Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz
Content marketing
Inbound marketing
Content vs. Inbound
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Content is King!...
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Multimedia FrequentUsefulCommunity
… but a complex and expensive king
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HELP!!!
@marcfuseki
Content is King & Curation is ROI
@marcfuseki
What is Content Curation?
Find, enrich and share existing content.
@marcfuseki
What is Content Curation?
Find, enrich and share existing content.aka:
Repurpose existing content within your editorial line
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Knowledge acquisition
Richer, more credible line
Brute force: ROI
“Size matter not!”
The Curation Force
@marcfuseki
3000+Businesses
1,500,000Curators
130,000,000Cumulated Uniques
Scoop.it and Content Curation
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Curation vs. Creation: Credibility
Curation/Creation: x6
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
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Curation vs. Creation: Credibility
Curation/Creation: x7Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
@marcfuseki
Curation vs. Creation: ROI
Content Volume +450%
Traffic
+120%Engagement
+90%
Thought Leadership +80%Leads
+50%
Performance of Curation / Creation for 1 dollar spent
Soucre: http://business.scoop.it/content-curation-roi/
@marcfuseki
Inbound Marketing with Curation: SMB Example
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Inbound Marketing with Curation: SMB Example
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Inbound Marketing with Curation: SMB Example
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Inbound Marketing with Curation: Non-Profit Example
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Inbound Marketing with Curation: Enterprise Example
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Inbound Marketing with Curation: Enterprise Example
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Inbound Marketing with Curation: Enterprise Example
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Inbound Marketing with Curation: Example
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Content Curation Delivers Traffic
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Content Curation Delivers Leads
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Inbound Marketing & Content Curation
Conclusion
Inbound rocks
Content reigns
Curation delivers
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Get started
Give it a try
Or get in touch:@scoopit
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