the power of cool ideas
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The Power of Cool Ideas. Tools to Inspire Creativity. On Site. On-Air. Online. On Demand. Brandeis C. Hall, VP/Training, [email protected]. The Power of Cool Ideas. Exercise I:. Make a list of facts about yourself. Idea starters …. Your career… Your childhood… Your passions… - PowerPoint PPT PresentationTRANSCRIPT
RAB Radio Training AcademyRAB Radio Training Academy
The Power of Cool IdeasTools to Inspire Creativity.
The Power of Cool Ideas
Brandeis C. Hall, VP/Training, [email protected]
On-Air Online On Site On Demand
RAB Radio Training AcademyRAB Radio Training Academy
Exercise I:Make a list of facts about yourself.
Idea starters…
The Power of Cool Ideas
• Your career…• Your childhood…• Your passions…• Something unusual about you
that might surprise others…
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Exercise I:Select 3 facts to share that most define “you.”
Introductions…
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“Hi, my name is ____________.Three things you should know about me are….”
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Engagement
Activation
Integration3 Things Clients Want:
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Creativity is about…
Engagement
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• Programming.• Promotions.• Events• Ideas
Radio knows how to engage consumers better than any
other media:
Alternative Revenue StreamsThe Power of Cool Ideas
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Generic proposal tools:• Commercials• Banner Ads• Event Booth• Video on web• Text messaging• Blah, blah, blah…
Everyone can sell inventory
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Ideas are
currency
Alternative Revenue Streams
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Cool Ideas… Make you different. Make you money.
Inventory items are your tools for execution.
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Ideas need to be:
Cool
Custom
Effective
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Goals: On site branding. Sampling opportunities. Hand out coupons. Sales options.
Celestial Seasonings
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Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?
Celestial Seasonings
The Power of Cool Ideas
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Exercise II :Design a kids play area
For… Fanta soft drinks… Lego Range Rover…
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General Motors - Hummer
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Goals: Brand Hummer as “fun.” Instigate test drives. Activate sales.
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General Motors - Hummer
The Power of Cool Ideas
Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?
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Make lists
Drill down deep
Choose the most relevant goals & tools
So how do we get terrific ideas that clients will buy?
The Power of Cool Ideas
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Exercise III:Create an idea for a client.
Grading… It must be cool It must be custom It must be effective It must be priced
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Integration
Engagement
Activation
Look Ahead.
The Power of Cool Ideas
What’s coming? New product New location Hot competition.
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Questions?
RAB Radio Training AcademyRAB Radio Training Academy
The Power of Cool IdeasTools to Inspire Creativity.
The Power of Cool Ideas
Brandeis C. Hall, VP/Training, [email protected]
On-Air Online On Site On Demand