INBOUND15

The Power of Data, the Importance of Moments and the Future of Storytelling

Robert Michael Murray / @rmmageddon

#INBOUND15

Wednesday, May 19, 2010

1 // Introduction2 // Power of data

3 // Importance of moments4 // Future of storytelling

5 // Bringing it all together5 // Questions

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

INBOUND15

Power of data

INBOUND15

“Data! Data! Data! I can’t make bricks without clay!” — Sir Arthur Conan Doyle

INBOUND15

• Logistics and payment

• Knowledge share

• Information access

• Customer service

• Access control

• Vital signs monitoring

• Chronic disease management

• Brain / eye movement

• Physiological monitoring

• Weight / energy monitoring

• Gait and posture corrections

• Sport performance

• Fitness monitoring

• Navigation / tracking

• Data / media access

• Reactive response

• Proximity awareness

• and much more ….

Types / uses of data

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

INBOUND15

Importance of moments

INBOUND15

“Life isn’t a matter of milestones, but of moments.” — Rose Kennedy

INBOUND15

• An accident is an unexpected event that changes one or more lives. It most affects a focal character, and the driving force of the incident is beyond that person’s control.

• A discovery is a passage from ignorance to knowledge. It causes a change that arouses a person’s feelings and stimulates a change in attitude.

• A decision is a commitment to take action. Jean Paul Sartre says we are the sum of our decisions, our choices. Decisions are of two sorts, expedient or ethical.

• A deed means actually doing something. A character carries out a decision by taking action.

Cinematic momentsA genuinely useful cinematic moment always drives the action forward, increases the tension, or penetrates characters more deeply.

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

This transparent color box is a useful option for some larger images.

#INBOUND15

INBOUND15

Future of storytelling

INBOUND15

“In the end, storytelling comes down to two things: connection and engagement.” — Ryan Mathews

INBOUND15

• Explains origins

• Define individual and group identity

• Communicate tradition and delineate taboo

• Simplify and provide perspective; reduce complex problems to a series of easily digested principles

• Illustrate the natural order of things

• Concisely communicate complex history

• Communicate moral and ethical positions and the transference and preservation of values

• Illustrate relationships, to and with, authority

• Describe appropriate responses to life or model behaviors

• Define reward and detail the paths to salvation and damnation

The power of storytelling

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

INBOUND15

Bringing it all together

INBOUND15

“I think the next generation of entertainment is experiential, where people go out of the house and go and get a unique experience.” — Mark Cuban

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

#INBOUND15

1 // Pay attention to the actions, activities, and behaviors of your community—data shows patterns, patterns provide insights

2 // Insights illuminate moments of opportunity to provide the right types of engagement in the right ways to your community

3 // Enabling moments empowers the ability of community members to share stories which foster connections and engagement

4 // Delivering relevant, memorable experiences will enable brands to create greater value by enabling their community to create value

Key takeaways

INBOUND15

Thank you!

Robert Michael Murraytwitter.com/rmmageddon

facebook.com/robertmichaelmurraylinkedin.com/in/robertmichaelmurray

robertmichaelmurray.com / matchfire.co