The Power of Geospatial Analytics 50+ ways on how to improve your business performance using Geospatial Analytics

WIN more clients, MAKE more sales

by harnessing the POWER of PLACE.

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Financial InstitutionsSupply Chain ManagementSales & MarketingPlantationReal Estate ManagementSecurity……….

What is Geospatial Analytics?

Geospatial technology includes mapping and surveying techniques, remote sensing, photogrammetry, cartography, Global Positioning Systems (GPS) and Geographical Information Systems (GIS).

Geospatial Analytics mean analysing company data on top of a map. It allows businesses to view, understand, interpret, visualize, and predict data easily to improve decision making, enhance transparency, and identify business opportunities.

Its able to offer real-time and on demand analysis for decision making and risk management.

Sales & Marketing

1. Analyse Customer Relationship Management (CRM) data for population density and potential new territory penetration.

2. Analyse the sales team performance by location, marketing campaign and demographic.

3. Analyse the branches performance against the demographic data.4. Select retail locations by analysing demographics surrounding each potential

spot.5. Analyse geographical buying behaviour based on product types.6. Analyse the social media profile mapping to understand the user demographics.7. Analyse the marketing campaign impact on local branches.8. Analyse the key trends and events by location to determine best marketing

approach.

Financial Institutions

9. Analyse the customer spending pattern by location for fraud detection.10. Identify the highest claims amount territory specifically.11. Analyse the insurance claims fraud cases.12. Visualise the customer residence against branch and self service machine (SSM)

location.13. Analyse of Cash on Deposit or Debt by region, mashed-up with key demographic.14. Analyse the efficiency and placement of branches.15. Analyse the utilisation and placement of SSMs.16. Analyse of locations of branches and SSMs with publicly available competitor

data.17. Analyse the capital allocation by products, services and locations.18. Analyse revenue and profit by region.

Supply Chain Management & Logistics Management

19. Track the movement of the assets of the company. E.g. vehicles, goods, resources.

20. Analyse the route for route optimization.21. Analyse the railways utilization and maintenances status by location.22. Analyse the quality changes of goods moving across the supply chain network.23. Trace the raw materials movement and origin.24. Track the movement of finished goods starting from factory to customer.25. Analyse the relationship between raw material quality/location and production

yield.26. Analyse the product demand across region.

Plantation Management / Property Development Management

27. Analyse the yield of the plant by location.28. Analyse the workforce movement in taking care of the plant.29. Analyse the risks, disasters, diseases by location to prevent wide spread

diseases. 30. Analyse the food chain across the continents.31. Analyse the suitability of plants by location.

32. Analyse the project status by location.33. Analyse the profitability of new project by demographics information.34. Analyse the potential construction location for hazardous environment.35. Analyse the best property auction region for market penetration and promotion.

Property Development Management

Law Enforcement & Security / Natural Resources Management

36. Identify and mitigate risk and efficiencies across geographies for law enforcement.

37. Monitor the movement of target suspect, dangerous goods.38. Analyse the crime rate and workforce distribution.39. Provide the fastest route to crime scene.

40. Analyse the natural resources available in the region for future exploration.41. Petroleum industry analysis location referenced seismic data for exploration and

extraction activities.42. Analyse the water resource quality and consumption.

Natural Resources Management

Telecommunications

43. Analyse the signal strength and tower location in relationship with population and usage patterns.

44. Analyse the location of customer complaints to further enhance network services.

45. Analyse the data services load against the available capacity and plan for future upgrade or expansion when available.

46. Analyse the relationship between user demographics, usage, and location.47. Analyse the festival season usage against the user demographics and tower

location.48. Analyse the mobile application usage by location.

Others

49. Mapping the source and destination of natural disaster for escape route planning.

50. Analyse the electricity grid network to pinpoint assets that could be negatively affected by high usage using the meter reading across the network.

51. Analyse urban development statistic by location.52. Analyse the hazard hotspots for disaster planning.

The Solution

GeoMash enables its users to rapidly deploy map-based business and web based applications with their private data without any knowledge of software development and little knowledge of GIS and mapping.

GeoMash also has a robust, comprehensive set of business logic, workflow and intention aware APIs that make developing advanced Google Maps and Earth Solutions quick, easier and cheaper.

www.geomash.com

Applications

• Information Analytics• Visualising Business Intelligence Data• Gap Analysis & Mitigation• Workforce Management• Mobile Sales Force Management• Network Management• Infrastructure Management• Asset Tracking & Management• Parcel Tracking• Property & Classifieds Websites• Store & Branch Locators• Marketing Analysis• Campaign Management

www.geomash.com

Consultant

Horace is a marketing and technology consultant, and a senior executive with more than 12 years of experience from technology industry. He helps emerging and established organizations to turnaround & improves their operation and leverage technology for profit and growth.

He specialized in Performance Management and Improvement using Process Management, ERP, CRM, e-Commerce and Business Analytics. He brings over 12 years of corporate, consulting, shared services & outsourcing experience having worked in industries such as IT, manufacturing, services and shared services outsourcing locally and globally.

Additionally, Horace is a trainer and advisor on growth strategies for business. He runs workshop and coaching session to help business grow their business to next level.

Horace Tee

Solution Architect

Praxis will be offering the following solution for FREE to qualified customers*.

GeoMash Location Services• Track all your assets on the field.• Manage your workforces.• Provide instant update to your customers on the

location of their goods.

Please contact Horace.tee@praxisbt.com for more information or a session on how the solution can help you compete better in the market place.

Note: * Terms & Condition apply.

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This publication contains general information only and Praxis BT is not, by means of this publication, rendering business or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Praxis BT shall not be responsible for any loss sustained by any person who relies on this publication.

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