Eye-catching & non intrusive« ...illuminated billboards

are highly visible from far way. »

Premium illuminatedformat & space for creativity

Put brands into the spotlight

Well known & engaging

Influence every step to purchase

1

77% of the Brussels inhabitants knowMore O’Ferrall billboards

85%« ...are ideally placed along main roads. »

83%Heavy car users

2

3

4

« …offer brands the space for creative & out of the box campaigns. »

87%Heavy car users

« …stand out from other billboards thanks to their aestheticism and panoramic format. »

70%

« …are suitable

for allbrands» 75%

« …enhance the brands or campaigns which are displayed on it. »87%

Heavy car users

« ...give me a positive feeling towards brands advertised on it. »

39%

« …less annoying than ads

on TV. »64%

75% « …often catch my attention»

« …draw my attention more than ads in magazines. »

63%

5

« …rotating billboards make me want to see the 3 ads displayed… » 57%

« MOF campaigns are entertaining when I’m in traffic. »

Read the ad in detail

Looked for moreinfo directly

Looked for moreinfo later on

Went to the shopto see the product

Boughtthe product

All15-64 31%

39%14%15%

17%25%

14%19%

11%12%Heavy

car users

Source: Ipsos MORE O’FERRALL study 2015 (online study conducted on 400 individuals 15-64y inhabitants of Brussels 19 & Antwerp district).

The power of MOFClear Channel billboards have the perfect format for advertisers to communicate about their brands in order to stay top of mind in the consumer’s head. The MOF study reveals the consumer’s perception and attachment to this unique format.

BigThinkMore O’Ferrall