Canadian Sponsorship ForumThe Power of Partnerships

Bringing Consumer Experiences to Life

So what makes us special? WHY?

•How we make our customers feel is as important as what we do.

•Our products enable our customers to live the most important experiences of their lives.

•We build platforms that empower our customers to share those experiences with the most

important people in their lives OR simply the world.

•We build communities

•The shared experiences we enable will inspire exploration and discovery of new experiences

across borders and continents.

•We are inclusive and appeal to everyone and anyone who lives their lives to the fullest.

•Our audience is diverse, interesting and curious of the world around them.

Evolution & Competition

• World of Computers• Mainframes – (IBM)

• Mini’s – (Digital Equipment Corp)

• Work Stations (Apollo / Sun Micro)

• PC’s (IBM)

• Laptop (Compaq)

• Tablet (Apple)

• Now Samsung has taken the tablet business on aggressively.. (Challenger Brand / Open Source)

Evolution & Competition - Imaging

• Tape Recorders – Panasonic

• Mini DV – Sony

• Solid State – Sony / JVC / Canon / Panasonic

• Solid State (You Tube) – Flip

• Smart Phone (killed all DV and Point & Shoot)

• Action Camera – Go Pro

• Sports Imaging & Home – iON• People want solutions and not more devices…

• We will continue to drive this message at retail

• We will ensure that our UI / APPS etc. reflect this

• Deliver this message to over 6,000 Doors

2014 Marketing Spend

Brand Marketing31%

Sponsorships45%

Activation21%

Trade Shows3%

GLOBAL BY CATEGORY

Participation - Outdoor

Fishing [Saltwater & Freshwater) 15,347,000

Hunting [Bow, Handgun, Rifle, & Shotgun] 11,103,000

Hiking 9,109,000

Camping 5,258,000

Target Shooting 4,241,000

Backpacking 2,664,000

Archery 2,549,000

Horseback Riding 2,260,000

Rock Climbing 1,088,000Source: MRI Shopped at Walmart or Best Buy in the past 6-12 months with intention to buy Consumer Electronics.

Participation – Mainstream Sports

Golf 8,458,000

Basketball 8,236,00

Baseball 4,267,000 / Softball 2,961,000

Football 4,907,000

Soccer 3,424,000

Hockey 1,209,000

Source: MRI Shopped at Walmart or Best Buy in the past 6-12 months with intention to buy Consumer Electronics.

Participation – Action Sports 1

Source: MRI Shopped at Walmart or Best Buy in the past 6-12 months with intention to buy Consumer Electronics.

Boating [Power] 4,883,000

Motorcycling & Motocross 3,533,000

Jet Skiing 2,060,000

Auto Racing 1,932,000

Snowmobiling 983,000

Participation – Action Sports 2

Source: MRI Shopped at Walmart or Best Buy in the past 6-12 months with intention to buy Consumer Electronics.

Mountain Biking 3,480,000

Snorkeling/Skin Diving 1,718,000

Whitewater Rafting 1,284,000

Water Skiing 1,235,000

Snowboarding 1,227,000

Skateboarding 1,082,000

Scuba Diving 1,026,000

Surfing/Windsurfing 935,000

Ski & Snow (1st Phase)

• 3rd Year of the Franchise

• Continue to Secure Great Content

• Solid Athlete Endorsement

• Attracts Global Athletes

• 950,000 event attendees

• On-site product education

• On-site product demos

• Official event POV camera

• Utilized during CBS broadcast

• Reached global audience

NBC – The Dew Tour

• 4 Annual Events, in 2014

• Commercial space on NBC & NBC Sports

• Integrated into live programming

• Over 3 Billion Impressions projected for 2014.

• Significant Pass Through Rights @ Retail

Mexican Marketplace

• On-site activation & product education

• Interactive social media giveaway

• Pass Through Rights to retail

• Golf• Baseball• Football• Soccer• Basketball• Many More

Manchester City

• Major Tie Up with Top 10 Franchise

• Opened Doors at the League Level

• Significant Retail Opportunity US/UK

• PowerChalk Platform

• New York City / Melbourne Hearts

MCFC @ Dick’s

• Meet & Greet @ Dick’s HQ

• Invite the Press / Groups / Kids

• Photo / Trophy / Autograph Signings

• Tickets to the Game

Tough Mudder• UK Program

• Major Engagement

• Strong Media Play

• Great Content

FLW / IFA

• Major Share in this Space

• 60M buy fishing licenses in Nth America

• Biggest Brands use iON for TV

• Billy McDonald (On Staff)

v

Official POV Camera of

Team Lucas Motorsports & Lucas Studios

509 hours total TV programming :

• CBS

• CBS Sports Network

• NBC Sports Network

• MavTV

• 1,300 + :30 Units Across all Networks

• $1.8 Million CP:30 Value

• 495 Million Impressions

Miller Group

• Great Partner

• Tour of Utah (Cycling)

• Ford Motor School Program

• Ford ST Program

Campos Racing

• F3 – 3 Cars

• GP2 – 1 Car

• FIA WTCC – 1 Car

• Major Retail Activation

World Rally Cross

• 800 Million Homes Worldwide

• 2 Major Team iON Members

• Essential Equipment

• Significant Branding / Retail Activation

Point of Sale – Total Solution

Consumer Needs a Choice…

Viable Partner Across Platforms

• Building Solid Pillars in the Business• Action Sports

• Auto / Moto Business

• Mainstream Sports

• Hunt & Fish

• Home

• Solid Distribution• Went from Zero to 6,000 Store Fronts in 12 months.

• We will go to 10,000 by the end of the year.

Thank You…