the power of personal branding 1 lampe omoyele lagos business school alumni session august 28, 2014
TRANSCRIPT
The Power of Personal The Power of Personal brandingbranding
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Lampe Omoyele Lagos Business School Alumni
session August 28, 2014
Proverbs 22:1
‘A good name is better than riches’
-King Solomon
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Branding 101
Branding is the deliberate or inadvertent process of creating a positioning or perception in someone’s mind through experiences and associations.
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The process of articulating and communicating your skills, attributes, personality, values and vision such that your sphere of influence and leadership increases.
Personal branding
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A brand is
An entity with a distinct identity and a means of differentiation
A composite of values, experiences, associations and expectations connected to a product, person, place, organisation, service or idea
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MoviesBrands, Brands, brands brands everywhere!everywhere!
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The Power of The Power of Branding: Branding: Brand or be bland!Brand or be bland!
Apple and Eve (well, her daughter kind of)
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The world of 7 billion people is in a perfect storm of change & challenge
Competition within the food chain is intense
Personal branding helps you to be differentiated
Your personal brand is people’s perception, (‘personal reality’) of you based on their experience and associations
So what?
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Building your personal brand: 2(ABC)™ ModelBuilding your personal brand: 2(ABC)™ Model
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The 2(ABC)™ Model
Brand ‘Me’
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2A: Assessment and Authenticity Self-assessmentKnow who you areIdentify your brand purpose and propositionYour personal brand is a reflection of your greatest strengths & growth opportunitiesBuild on your strengths, deal with your weaknesses
Guard against the ‘Tiger Woods Character-Reputation Conundrum’Build reputation on strong foundation of character
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2B: Beliefs and Boldness
Establish your core values and principles
Live your values with courage
My core values: FIRES™
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Faithfulness (to: God; Family; Friends)
Integrity (of time, treasure, talent, talk)
Respect (of self and others)
Excellence (the pursuit of)
Simplicity (self-effacement; modesty; humility)
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2C: Consistency and Credibility
Live with integrity
Network with purpose and etiquette
Execute Personal Social Responsibility agenda
Be the best you can be
Refresh and stay relevant
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To recap: The 2(ABC)™ Model
Brand ‘Me’
‘A sterling reputation is better than striking it rich’ -King Solomon
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Thank You
Lampe Omoyele Lagos Business School Alumni
session August 28, 2014