the power of persuasion persuasive techniques in writing
TRANSCRIPT
![Page 1: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/1.jpg)
The Power of Persuasion
Persuasive Techniques in Writing
![Page 2: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/2.jpg)
Appeal by Association
![Page 3: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/3.jpg)
Bandwagon Appeal
• Taps into people’s desire to belong• Ex. “Millions of teens have made City
Jeanz part of their wardrobe – what are you waiting for?
![Page 4: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/4.jpg)
Snob Appeal
• Taps into people’s need to feel superior to others
• Ex. “Join the Brookside Club for Seasoned Skiers – because you’re way beyond the beginner slopes.”
![Page 5: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/5.jpg)
Testimonial
• Relies on the backing of a celebrity, expert, or satisfied customer
• Ex. “As a supermodel, it’s important for me to have a great smile. Brite Strips whiten your teeth without the wait!”
Justin Bieber Proactiv Commercial - YouTube
![Page 6: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/6.jpg)
Transfer
• Connects a product, candidate, or cause with a positive image
• Ex. Vote for clean air – vote for Tony Leonard!
![Page 7: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/7.jpg)
Appeal to Value
![Page 8: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/8.jpg)
Ethical Appeal
• Tries to gain moral support for claim by linking the claim to a widely accepted value
• Ex. “If you believe that every child deserves a good education, support the Great Minds Organization.”
![Page 9: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/9.jpg)
Emotional Appeal
![Page 10: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/10.jpg)
Appeal to Fear
• Makes people feel as if their safety, security, or health is in danger
• Ex. “How clean are the hotel rooms you’re staying in? You’ll be shocked by what our documentary reveals.”
![Page 11: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/11.jpg)
Appeal to Pity
• Taps into people’s compassion for others
• Ex. “For the cost of one cup of coffee a day, you could save a life.”
Sarah McLachlan Animal Cruelty Video - YouTube
![Page 12: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/12.jpg)
Word Choice
![Page 13: The Power of Persuasion Persuasive Techniques in Writing](https://reader034.vdocuments.net/reader034/viewer/2022042718/56649f395503460f94c55964/html5/thumbnails/13.jpg)
Loaded Language
• Uses words with strongly positive or negative connotations to stir people’s emotions
• Ex. “The alley next to the parking lot is dark and dangerous. Vote to increase the number of street lamps in our neighborhood. Residents deserve to feel safe and protected.”