the power of philanthropy donations on the go: mobile tools to enhance giving tech4good denver...
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The Power of Philanthropy
Donations on the Go: Mobile Tools to Enhance Giving
Tech4Good DenverSeptember 16, 2015
Proud recipient of the 2013 Outstanding Foundation award, presented by National Philanthropy Day
in Colorado Steering Committee
Community First Foundation is a leading 40-year-old community foundation that helps donors and nonprofits improve quality of life and create positive change in Jefferson County, the Denver metropolitan area and beyond. We serve as a connector, partner, collaborator and resource
• We created the state’s largest online community giving movement
• We find innovative and collaborative ways to strengthen nonprofits
• We are a trusted steward of donor funds• We join forces with others that are doing good work in the
community• We use our resources, expertise and strategic insights to fund
impactful community programs
$34.3 million raised total
In 2014
$9.5 million donated
64,605 donations
31,420 donors
Average amount per NP $6,030
Most common donation $50
The Other 364 Days…
An initiative to increase philanthropy in Colorado through online giving.24 hours to Give where you live! Initial Goal: $1 million in 1 day
Total Results since 2010
Raised $83 million
Donations 338,580
Opportunity #1:Maximize Mobile
Colorado Gives Day Mobile Device Hits
Overall 25.8% of the Sessions were Mobile/Tablet
Operating Systems• iOS = 70%• Android = 24%• Windows, BlackBerry = 6%
ColoradoGives.org Mobile Device Hits
Overall YTD thru Aug 37.1% Up 60% over same time period last year
Operating Systems• iOS = 66% • Android = 29%• Windows, BlackBerry = 4%
Mobile Strategy
• Do you have one?• Are you using Google Analytics?
• What are your numbers?• How are they changing?
• When is the last time you went through the process to interact with your nonprofit via your mobile device?
• Have a new board member try it!
Opportunity #2:Pump Up Your
Peer to Peer/Crowdfunding
Fundraising Pages
• Your supporters fundraise on your behalf• Increases involvement• Brings you more first-time donors• Drive immediacy• Focuses giving for donor
Online Tools – Fundraising Pages
• CrowdRise, Indiegogo, KickStarter• Read Fine Print
• All or Nothing Campaigns• Hidden Costs• Timing• Mobile Friendly
Other Sites
How ColoradoGives.org compares to other Crowding Funding sites?
Goal 1,000 people giving $50 each = $50,000
• Fundraising Page Cost (2%) = $1,000
• CrowdRise Cost = $4,250• 5% of total raised = $2,500 • 2.9% + 0.30 Credit Card Fee = $1,450+300 = $1,750
Difference of $3,250 or an additional 65 donations!
Crowdfunding – Peer to Peer
• How much are your event gift amounts compared to your general gifts?
• Does your average gift amount change by the participation type or the participant's connection to your nonprofit?
• What's your average self-donation?• What events have been most successful for your
organization?
Opportunity #3:Deliver on your
Donor Connection
Don’t let a first-time donor becomea one-time donor…
First-Time Donor: How did they learn about you?
• Asked to donate from a friend’s crowdfunding page?• Discovered you on ColoradoGives.org or Google search?• Responded to an e-mail forwarded by a friend?• Heard about you through a news or radio feature?• Saw an ad with your logo on it?
First-Time Donor: How can you connect with them?
• Check the comment section from their donation
• Already has interest in your cause
• May not know much about you
• Engage them before they think you don’t care
• Don’t make assumptions about “small” donors
• Commitments start small and can grow over time
• Cumulative impact of a dedicated donor
Progression of a Donor
Repeat donation
Upgraded
Special gift
Big giftMajor
gift
Planned gift
First-Time donation
• Doesn’t have to be about money
• How else can a donor progress?• Advocate• Volunteer• Fundraiser (Fundraising Pages)• A networker bringing you more donors
• Other ideas?
Progression of a Donor
• Poor service or communication
• Never thanked for donating
• No memory of supporting
• No information on how monies were used
• Thought the charity did not need them
Excerpted from excerpted from Network for Good Blog on Why They Leave
How to Lose a New Donor
• You are Building a Relationship
• Like a love relationship where he leaves you because you ignore him, lie, don’t return calls, are late/not timely, don’t appreciate him
From Blackbaud webinar featuring Adrian Sargeant (the Robert F. Hartsook Chair in Fundraising at the Center on Philanthropy at Indiana University and consultant)
Cultivating New Donors
• Dedicate time to cultivation
• Cheaper to retain than to acquire new donors
• Create a plan
Cultivating New Donors
Do the unexpected• Send an article
• Send your report early
• Drop a note from one of your program’s clients
• Call say thank you
Delighting Your Donors
Instill a Gratitude Culture• Write a note card a day
• Set aside 15 minutes each day for a thank you call, text, tweet
• Give your board members assignments to call and thank donors
• Give your program staff assignments to call and thank donors
• Institute a practice of TYIF (Thank You It’s Friday)
Delighting Your Donors
Thank in other avenues• Add pictures of donors to Facebook
• Have clients/kids create special picture
• Survey, then follow through
• Think of creative ways
• Text Message
• Other ideas?
Ways to Cultivate Donors
• Compare online vs. offline donors
• Build both into fundraising plan
• Online gifts growing faster than any other types of donations
• Nonprofits increasing online revenue through recurring online donations*
*The Big Boom in Online Giving, http://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/
Online vs. Offline Donors
Most Common
Age
# of Donations
Size of Gifts
How about …
How they donate?
When they donate?
Why they donate?
What else?
Segmenting Your Donor Database
Way #4:Tap into
Colorado Gives Dayor
#GivingTuesday
Plan! Plan! Plan!
• Survey Results: What You Told UsI. (78% response rate)II. 76% of NPs reported at least one new donorIII. 18% reported 21 or more new donorsIV. 9% reported at least 60%
on CGD were newI. 10% reported receiving $5000 or more from first-time donors
• Set a Goal
• Incorporate fundraising pages
• Involve board/staff
• Prizes, Incentives
• Incorporate into your Annual Appeal
