the power of pinterest marketing

Christi Tasker Author, The Power of Pinterest

For RETAILERS + DESIGNERS

© www.PuTTinOuT.com

Who am I?

Christi Tasker •  “The Power of Pinterest” Author •  Early Adopter of Social Media •  Gifts & Decorative Magazine Writer •  Social Media Branding Queen for PuTTin’

OuT •  Social Media Management •  Social Media Brand Consultant +

Advisor for In-house Teams •  An online marketing & software firm

based in Las Vegas, Nevada •  Former Award Winning Retailer &

Interior Designer


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What is PuTTin’ OuT?


Social Media Marketing Career Began On MySpace


Social Media Campaign: “Can You Spot The Dot?”


PINTEREST on NBC– Third Biggest Social Site

Experian’s “2012 Digital Marketer: Benchmark and Trend Report” states that 91 percent of adults use social media regularly in December 2011. And one of the biggest climbers in a short amount of time has been Pinterest, a digital pinboard, which had its traffic rise 50 percent from January to February of this year, VentureBeat reported. It also said it had 21.5 million visits in the week ending January 28. Google’s Larry Page may also have a problem giving Pinterest the third-biggest social network title, especially since Google+ most recently held the honor.

www.PowerOfPinterest.com

THE WORLD’S FAVORITE NEWSPAPER April 7, 2012

Thursday that Google+ traffic rose 10 million from January to 100 million active users by the end of March. In the video below, NBC Bay Area talked with the co-author of “The Power of Pinterest” about the rise in popularity of the social networking site. Christi Tullis explains how small businesses can get most out of their pins. Source: Pinterest Now Third-Biggest Social Network | NBC San Diego


Pinteresting before 2010…

File Important Information on Pin Boards…

Social Sites + How They Rank

Facebook

No. 1

Facebook The Dominator Holds the most data of human networking Plays well with others

Twitter

No. 2

Twitter News Exchange Source Connects and plays well with other social networks. Uncommon threat, yet contains a vast amount of unused data.

Pinterest

No. 3

Pinterest Online Virtual Pinboard Easy way to collaborate and share ideas within a single photograph. Plays well with Facebook + Twitter + other social sites

The Others

Yes, they still matter Each have their place and time for marketing product.


Pinteresting Facts + Who’s There

Household Income

Income Level

Average House Hold Income 26.7% Of Users have a household income that exceeds $100,000+

Average Time On

Site

Time On Site

Average Time On Sites YouTube – 16.4 minutes Pinterest – 15.8 minutes Facebook – 12.1 minutes Twitter – 3.3 minutes

Gender Breakdown

Genders On Pinterest Pinterest consists of almost 2/3 of the users being female and 1/3 male.

User Ages

Age Demographics 12 to 17 – 4.1% 18 to 24 – 17.3% 25 to 34 – 27.4% 35 to 44 – 22.1% 45-54 – 17.9%

Gender Breakdown Age Demographics


Things To Know About

Pinterest

①  Pinterest Users Spend Twice As Much As Facebook Users

②  Pinterest Drive More Sales Than Facebook

③  Pinerest Helps Acquire New Users

④  10% More Likely To Buy Something

⑤  Spend 10% More On Average


United States of America United Kingdom

English Is The ONLY Language

ü  Crafts ü  Gifts ü  Hobbies/Leisure ü  Interior Design ü  Fashion Designers/

Collections

ü  Venture Capital ü  Blogging Resources ü  Crafts ü  Web Stats/Analytics ü  SEO/Marketing


Retail Brands On Pinterest


Media On Pinterest Publish you message


No. 1: Plan + Strategize Brand Recognition + Retention


No. 2: Add “Pin It” Button to website


Pins With Price

Price Vs. No Price The Average Pin

The Average Pin: Repins: 5.5 Like With Price: 1.5 Like W/O Price: 1.1

Pins Without Price

No. 3: Add “Pin It” Button to website


How much did you pay for that?

Pins without price on brand pages are twice as likely to be repinned as pins with prices. For private accounts, pins that have price information are just as likely to be shared as pins that don’t.


Seven Savory Pinterest Benefits.

No. 4: Invest In Original Images + Graphics


No. 5: Create Boards Worth Following


Most Followed User Sorting by Topic


Most Followed Users Sorting by Color


No. 6: Show Value With A How To


No. 7: Recycle Content


No.8: Descriptions = Keywords


No.9: Engage With Others


No.9: Create a Contest Nordstrom: Create A Look Contest


Vera Bradley Contest New Leads, Sales, + Product Awareness


Designer DANN Licensed Furniture Launch Goes Viral


Victoria’s Secret Website Cross-Promote


① Pinterest.com/PinterestPower

② Pinterest.com/PuTTinOuT ③ Facebook.com/PuTTinOuT ④ Twitter.com/PuTTinOuT

Thank you! Let’s Connect…


the power of pinterest marketing

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