Facts and figures presented herein pertain to owned, managed and franchise Starwood brand hotels in North America for 2006 unless otherwise noted. The content of this presentation are confidential and proprietary to Starwood Hotels & Resorts Worldwide, Inc.“Starwood”) and may not be reproduced, disclosed, distributed or used without the written permission of an authorized representative of Starwood. Facts and figures are provided without representation or warranty, are subject to change without notice, and were deemed correct at the time of presentation. Hotel case studies are presented for information only. Starwood nor any of its affiliated or subsidiary companies warrants, guarantees or makes any representation with respect to any expressed or implied projections that may be contained herein. Starwood is not responsible for misrepresentation, errors or omissions. Aloft, Element, Four Points, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W, Westin, and their respective logos are the trademarks of Starwood, or its affiliates. ©2007 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved.

THE POWEROF STARWOOD

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLESCOUNTLESS OPPORTUNITIES

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

NORTH AMERICA EXECUTIONDeliver World Class Service Culture Transformation

Develop Industry-Leading Sales, Marketing, and Revenue Management

Continue to Outperform Our Competitors on Market Share and Margin Growth

Vision and Strategy

STARWOOD VISIONThe Leading Global Hotel and Lifestyle Services Company

CORPORATE STRATEGYCreate Differentiated “World Class” Brands Powered by Innovation

Drive Operational Excellence and Inspirational Service

Maximize Asset-Right Strategy

Deliver growth in under-penetrated markets

Prudent Capital Allocations

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

68 Hotels*

9,557 rooms

18 countries

20 Hotels

6,014 rooms

5 countries

13 Hotels

2,737 rooms

6 countries

Luxury Brands

*Note: Includes Dual Branded Properties

Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

Full Service Brands

Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED

399 Hotels

138,878 rooms

71 countries

153 hotels

61,928 rooms

33 countries

116 Hotels

31,170 rooms

50 countries

*Note: Includes Dual Branded Properties

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

Select Service Brands

90 signed deals

40 groundbreakings

22 signed deals

6 groundbreakings

128 hotels

21,958 rooms

23 countries

SassySavvySpace

Starwood TodayNINE LIFESTYLE BRANDS, DISTINCTLY POSITIONED

*Note: Includes Dual Branded Properties

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

World Class Branding Extends Beyond Real Estate, Driving Revenue and Differentiation

From standalone lifestyle services, products and retail experiences...

©2008 Starwood Hotels & Resorts Worldwide, Inc.

NINE DIFFERENT BRANDS NINE DISTINCT LIFESTYLES COUNTLESS OPPORTUNITIES

World Class Branding Extends Beyond Real Estate

To innovative partnerships and marketing alliances

aloft Boise

why aloft, why now?

• extraordinary growth in the upscale select service segment

• saw an opportunity to do something different much the way w hotels revolutionized its category

• conducted extensive research with our potential customers to better understand what they were looking for in a hotel experience

• customers said they were ready for something that reflected their ever changing, fast-paced lifestyles

While travelers had changed, hotels hadn’t. Until now

who is the aloft guest? aloft targets both who they are and how they live

psychographics

• seek unique experiences• youthful-minded• sociable• tech-savvy• style & design oriented• early adopters• value conscious• seek control

demographics

• designed to appeal to singles and couples • global audience• core age group of 25-49• household income of 100K+

11

sassycarefree and bold, aloft is bright, eclectic and electric. our sassy, spirited attitude is as fresh and individual as aloft guests themselves

savvyconfident and in-the-know, aloft attracts like-minded personalities. active spaces and an open sensibility further provide forward-thinking guests the empowered experience of control

aloft core valuesbuilt on core values that resonate with guests

spaceactive and open, aloft has reinterpreted the idea of space. a seamless layout matches the free flow of modern living, while encouraging interactionand exploration

brought to life in dynamic public areas

• a deliberate look and feel where sight, sound and smell are in sync - encouraging energy and socialization

• flexible spaces that change from day to night

urban inspired loft-like spaces

re:mix in our open lounge

a playful place or quiet space featuring: • free wi-fi• pool table• day-to-night lighting• music

Introducing a new way to stay and play

re:fuel by aloft rethinks traditional f&b

• grab-and-go concept re:fuel by aloft inspired by residential kitchens

• innovative food menu offers sweet, savory and healthy options providing an alternative to the boring and ordinary choices that typify the market

guests rise and shine in urban inspired guest lofts

• loft-like 9 foot ceilings • oversized windows • An ultra comfortable R&R bed

• large stylish bathrooms • oversized showers • amenities created by bliss spa©

mix and mingle at w xyz

thank you