The Power of Story

for Sales Success

Meet Your Presenter

Jim Socci, CAS President Artistic Toy

“Inspiring the use of Plush Toys In Advertising with our Character”

The Character Branding Series

1. The Six Cornerstones of Successful Brands

2. Learn to Speak the Inner Language of Your Clients

3. Incorporate the Power of Story for Sales Success

4. Create Your Own Character in the Market Place

What you will learn in next 60 minutes

•Why Story’s Important to Branding •Story Structure •Hero's Journey •Applied Example

Applied Example Meet Chemo Duck

www.chemoduck.org

The Story Hero

YouTube Video - http://youtu.be/DDn8X2pkS98

Donate

Adopt

Affiliate

Associate

Educate

Relate

Recovery

Connect

Win

Huggable Hope!

The Brand

STAY CONNECTED

In Conclusion 1. #1 Rule of Story Telling 2. Three Key Components of Story 3. Story Re-Telling and Inspiring People with

them are as natural as your DNA 4. Stories are Swift Economy 5. Your brain does not distinguish between

lived images and imagined ones.

Story Telling

• Thousands of years of experience • Convey basic Truths about ourselves

Story Structure

• Beginning, Middle, End

• Character/Roles

• Conflict is key

• Start at your low point

Hero’s Journey

• Classic structure seen everywhere

• Basic Components

• Ordinary World • Inciting Incident • Call-to-Action • Conflict/Struggles • Transformation • Return with Elixir

Elements of Brand Story

• Plot

• Characters

• Message

• Aesthetics

Translate Story to Sales Success

• Identify with your audience

• Understand their yearnings

• Get in step

Contact Me! Jim Socci: jsocci@artistictoy.com 484-788-0888 x101