The power of the social graph.

Apply resources for maximum results.

What is the social graph?

It’s the network of all the people and organisations that your business interacts

with, converses with and seeks to influence.

What is the social graph?

• Customers• End users• Staff• The media• Bloggers

Depending upon your business, it may include:

• End users• Analysts• OEMs• Suppliers• and more

Draw a circle, place your business in the centre and all the other members of your

network around the outside.

Join up all the nodes that interact directly with each other - and with you.

Note the nodes with the most connections - the points of maximum influence...

This is an indication of the areas where you should be focusing your resources for

maximum effect.

Remember, the lines show connections - not strength.

However they are a useful indication of where your time and money should be best

spent.

The power of the social graph.

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