the power of video email webinar
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Why the Top Broker/Owners Are using Video to Recruit, Train and Retain Agents
Who We Are
Judah Musick!Co-Founder Tagible!Owner, Master of Code
Rhys Williams!Director of Business Development!Tagible
Why Are We Here?
To talk about how Top Broker/ Owners are Using Video to..
1. Recruit More Agents
2. Train their Agents
3. Retain their Agents
And How You Can Do the Same
Why Video?
“Video is alive, its dynamic, it gets people to see you, trust you, feel you
and make a decision right away” !!
– Maria Andros (Online Video Marketing Expert)!
The Power of Video
80% of internet users recall watching a video on a website they have visited in the last 30 days. !
When it comes to marketing… Video Wins
- 46% of those people took some action after watching the video!- 26% looked for more information about the subject of the video!- 22% visited the website named in the video!- 12% purchased the specific product featured in the video!!Website visitors are 64% more likely to book an appointment, buy a product or call directly after watching a video
Did You Know?
The Opportunity
Your Brokerage (RE/MAX LLC has 300+ videos on YouTube)
Suppliers / Vendors (10,000+ Approved Supplier Videos on YouTube)
Coaches (Tom Ferry, Brian Buffini, Travis Robertson)
Cities, Neighborhoods, Schools, “Things to Do”
News Outlets (Inman News, Wallstreet Journal, etc.)
Your Own Company
Any of these videos can be used in your recruiting and marketing
The Problem
You Are Free to Use All this Video in Your Sales or Recruiting Process
How do you Collect, Organize, and Share it all so that it adds value to your agents and prospects?
BUT..
Solution #1
Send clients to YouTube!!
• Directs users to a different website!
• Contains advertising from competing agencies!
• YouTube is designed to distract users!
Solution #2
Keep Them Up to Date?
That’s better, But How Do You…
Collect All Those Videos?
Organize Them in a Way that Makes Sense?
Keep Track of Them All?Make Sure They Don’t Break?Add “Calls to Action?”Make them Work on Mobile?Share them via Social Media or Email?
Can’t I Just Embed These Videos on My Website?
Introducing
The Easiest Way !
To Collect, Organize and Share!Branded Marketing Videos
Collect
“Tagible helps you collect hundreds of professionally curated videos
from the brands you trust”
Collect
The RE/MAX MarketplaceCollected for you Organized by RE/MAX Videos are updated and organized automatically so your office library is always fresh and up to date!
As well as the best content from trusted suppliers!!
Zillow Market Leader Tom Ferry Bombbomb Real Trends Inman News Many more!
Collect
Import Anything• Any Channel!• Any Playlist !• Any Video
Don’t see what your looking for?Add Your Own Channel or Import anything you can find on Youtube or Vimeo
Organize
“Tagible then organize all of these videos into relevant channels that bring
significant value to your prospects and customers”
Organize
Create Your Own Unique Channels and Organize Your Videos However You would like
All Channels Imported from the Market Place Stay Organized and In Sync
Sync any playlist with your Channels and they update automatically
Why is this so Valuable?
You now have thousands of marketing videos a your fingertips! !
Professionally Created!Collected For You!Highly Organized!Constantly Growing!With YOUR Branding and Contact Info!!
BUT that’s not enough!
Share
Triggered Drip Campaigns based on User Events
(Example: New Leads get added to “Join RE/MAX” Drip) !
Reoccurring Newsletters (Example Market Report, Training Newsletters, etc) !
Social Media Syndication (Facebook, Twitter, Linkedin etc)
How Are Brokers Using It
Distributing content to recruit agents Producing personal content for agents, buyers/sellers, and general marketing Video newsletters to potential recruits
!Developing and using company and personal videos to retain agents
“Why RE/MAX” videos Brokerage specific content to highlight benefits and culture
!Utilizing OPC to better train their agents
Creating “industry experts” with National Housing Report videos Leveraging personal coaches for sales and marketing tips & tricks Technical “how to” videos for the latest & greatest apps or software
Questions?