The Power of VideoHow to Leverage Video to Create Engaging Content and Generate Sales

John D. Saunders

45%of people watch more than an hour of Facebook or

YouTube videos a week.

72Is the number of hours of video uploaded to YouTube

every 60 seconds.

92%of mobile video viewers share videos with others.

1200%Social video generates 1200% more shares than text and

images combined.

THE BREAKDOWN

The Breakdown

Video EquipmentTypes of Video Making Money with Video

Video Case Studies Ideal Video Optimization My Gear

TYPES OF VIDEO

Video Types - Value-Based InformationIndustry Related Content

Based on your career, promote content that provides VALUE to your ideal consumer

Content Ideas

● Realtor - Favorite Communities, Home Purchase Tips

● Teacher - Education Hacks, Top Resources

● Accountant - Tips for Saving Money, Ways to Improve Credit

Video Types - Daily Vlog“Day in the Life” Type of Content

While intensive to execute, it can be rewarding to your customer base

Content Ideas

● Business Trip Behind-the-Scenes● “Fly-on-the-Wall” Meeting ● Daily Walkthrough

Video Types - Interview Interview Content

Alleviates the stress of “original content” and allows you to leverage other fanbases

Content Ideas

● Interview Entrepreneurs in Your Space

● Interview Your Favorite Vendors and Other Entrepreneurs Providing Value

Video Types - Webinar Webinar Content

Webinars provide value, are low-cost and only require you to leverage your email list.

Content Ideas

● Monthly Strategic Recap○ Q&A Session○ Presentation○ Content Recap

Video Types - Livestream Instagram Live / Facebook Live

Leverage Livestream for time-relevant content to provide a glimpse in real-time

Content Ideas

● Event Coverage● Presentation Footage● Q&A Session

MAKING MONEY WITH VIDEO

Monetization

What is it?

YouTube places ads inside or near your video. After Signing up for an AdSense account, you can earn revenue that is generated from the ads.

How to Make Money

You don’t make money based on the amount of views you have. You make money based on people’s engagement with the ad.

Affiliate Links

What is it?

When you share specific services in the form of an affiliate link and users purchase products from the merchant, you get a commission from each of the sales you generate.

How to Make Money

Share products that you use to improve your business

Direct Inquiries

What is it?

Creating STELLAR content that causes users to react by contacting you directly

How to Make Money

● Prospect Potential Clients● Leverage Video Content in

Prospect Emails

VIDEO EQUIPMENT

The Video Starter Pack

Recording Items

● Smartphone (1080p Video)● Great Lighting● Yeti Mic

○ or Lapel Mic (for mobile)● Mobile Tripod

Editing Items

● iMovie● LightWorks

The Video Professional Pack

Recording Items

● DSLR Camera○ Canon / Sony

● Shotgun Mic● Tripod● Lapel Mic● Lighting Kit

Editing Items

● iMovie● Adobe Premiere

Video Locations

Where Should You Record?

● Well-Lit Office● Sunny Location (Lapel Mic)● Home Office● On-the-Go

Tips on Background

● Keep the background clear of distractions

● Use a lapel mic

VIDEO CASE STUDIES

Gary Vaynerchuk

Who Are They?

Gary is the owner of VaynerMedia, an ad agency. He chronicles his daily life, provides tips and tricks and runs a 100m revenue company

How He Leverages Video

● Promotes “AskVee” Show● Promoted Daily Vlog Series

Marques Brownlee

Who Are They?

Tech blogger who reviews upcoming tech for users. With more than 3m+ followers, he’s the best on YouTube

How He Leverages Video

● Tech Reviews● Q&As● Tech Observations

5Four Digital

Who Are They?

Marketing Strategy Blog Hosted by John D. Saunders

How He Leverages Video

● Marketing Tips● Interviews● Webinars

IDEAL VIDEO OPTIMIZATION

Optimizing Video

How to Optimize Video Content

● Write An Awesome Description● Create a Detailed Title● Provide VALUE● Transcribe Your Video Content● Promote on Social Channels● Include a Custom Thumbnail

MY GEAR

My Gear

DSLR Camera - Canon SL1 | $469.99

Shotgun Mic - TAKSTAR SGC-598 | $30.99

Tripod - Tripod for All | $26.95

Lapel Mic - Professional Grade Lavalier | $19.99

Lighting Kit - LimoStudio | $55.99

LINKS

The Links

Download Presentation - bit.ly/vidbiz411

5Four Digital YouTube Channel

Online Website Development Course

Follow:

@JohnDSaunders = Instagram / Twitter

@5FourDigital = Instagram / Twitter