KARTHIK T SHead of Centre of Excellence – SOA, Cloud, Mobile & Big DataUser Experience and Gamification Enthusiast

THE POWER TRIO - THE LINK

GAMIFICATIONMOBILITY AS A CHANNEL

SOA AS A MEANS

WHAT IS GAMIFICATION – QUICK RECAP

GAMEMECHANICS

REAL-LIFE SITUATIONS

Scoring & ComparisonFantasy EnvironmentsStory TellingChallenges

TrainingCustomer EngagementEmployee EngagementBuilding Awareness

Applied in

PURPOSE

MOTIVATE PEOPLE

DRIVE BEHAVIOR

RECAP OF KEY CONCEPTS IN GAMIFICATION

EXTRINSIC MOTIVATION

PointsLeaderboardsBadgesPrizesMoneyProgress Bars

RECAP OF KEY CONCEPTS IN GAMIFICATION

INTRINSIC MOTIVATION

PowerAuthorityMasteryBelongingPrideFun

EVOLUTION OF BUSINESSES

PRODUCT SERVICE EXPERIENCE

GAMIFICATION IS FOR EVERYONE

Airline Miles

Linked IN

Nike+ App

Tasks are Repetitive, but Fun

ANGRY BIRDS

WORK

Tasks are Repetitive, but Boring

Feedback is Instantaneous

Feedback is Once a Quarter

Goals are Clear Goals are Vague

Rules are Transparent & Clear

Rules are Poorly Defined & Not Clear

Path to Mastery is Clear

Path to Mastery is Not Clear

Information Courtesy: Mario Herger, Enterprise Gamification Guru

Failure is Encouraged Failure is Punished

THE MOBILE LINK

NOMOPHOBIANo Mobile Phobia. The fear of being out of contact of mobile phones.

INTERESTING STATISTICS

MoreSMART PHONES than

PEOPLE by 2014

INTERESTING STATISTICS

REAL-WORLD EXAMPLES OF GAMIFICATION

Gamification of To-Do List – Epic Win Game

REAL-WORLD EXAMPLES OF GAMIFICATION

Gamification of Banking – DSK Bank, Bulgaria

REAL-WORLD EXAMPLES OF GAMIFICATION

SAP – Gamification of Collections Function

THE SOA LINK

ARCHITECTURE OF A TRADITIONAL WEB APPLICATION

CRM ERP Billing Other Back End Systems

Application Server (J2EE or Dot Net or LAMP/WAMP)

WEB APPLICATION

Dynamic Web Pages

Application Data

Solution Logic

External Interfaces

External Interfaces

Points and Leaderboards, Game

Theme, Images

Score and badge calculation logic

Schema for Score and Badge Data

SOA – WEB SERVICES EXPOSURE

Data Sources - Customer Profile, Behavior Info, Transaction History, etc

…

Centralized Gamification Platform

Gamification API

LeaderboardsScoresBadges

External Partner Applications

THE SOA LINK

GAMIFICATION

Increasing customer LOYALTY Through PARTNERSHIPS

DEMO – PARTNERSHIP - MAGNUM

http://pleasurehunt.mymagnum.com/?lc=en_in

THANK YOU