the practical challenges and opportunities of transformation: old...
TRANSCRIPT
THE PRACTICAL CHALLENGES + OPPORTUNITIES OF TRANSFORMATION:
OLD INDUSTRY, NEW INDUSTRY + DISRUPTIVE TECHNOLOGIES
Albin Kälin CEO
EPEA Switzerland
TODAY: CRADLE TO GRAVE DESIGN PARADIGMA
TODAY: LINEAR SYSTEMS AND THEIR DESIGN PROBLEMS
© Cradle to Cradle Products Innovation Institute
Nutrients
Raw-
materials
Down-
cycling
ALPHA THEMES DEFINE OUR FUTURE
Cradle to Cradle® provides solutions
CONCEPTS OF INDUSTRY TRANSFORMATION:
DO THEY FOCUS ON MATERIAL QUALITY IN MULTIPLE LIFECYCLES ?
CRADLE TO CRADLE® DESIGN
CLOSING THE LOOP AND DEFINE MATERIAL QUALITY FOR FUTURE
LIFECYCLES: BIOLOGICAL & TECHNICAL SYSTEMS
Design beyond Productdesign
Biological System Technical Systems
© EPEA Int. Umweltforschung GmbH
• 7 year goal EU Commission: 16% to 20%
• Stop deindustrialisation in Europe
• Closing the loop of materials
• Circular Economy
• new technologies
• new needs as fundamental drivers
for innovation
• Stop downcycling, generate upcycling
• Design out toxic materials
• Implement Circular Economy and
Cradle to Cradle® Innovations
• Maintain quality of rawmaterials over
multiple lifecycles.
• Implement cycle concepts in education
• Create jobs in closing the loop
GOAL EU COMMISSION WORLDWIDE INDUSTRY PRODUCTION:
RESOURCE PRICING SCENARIOS IN 2030:
A DRIVING FACTOR FOR THE ECONOMY
1. Scenario: Business as usual
• Growth of global demand
• Industry dependency on new
resources
2. Scenario: Intermediate
• Results of resource efficiency
initiatives
• Pressure for global agreement is
too small • Stessfactors will remain
3. Scenario: «Cradle to Cradle®»
«Circular Economy»
• Paradigm change with winners
and loosers
• Impact of global initiatives
• Turnaround, tipping point will be
reached
• Ecology, business and society will
benefit (profit, planet, people) © EPEA Switzerland GmbH
Plastics Recycling Prices/Volume Plastics Waste Import/Export
Paper&Board Recycling Prices/Volume Paper Waste Import/Export
RAWMATERIALS PRICING & CLOSING THE LOOP IN EU WASTE EXPORTS ARE INCREASING
Bleaching Biopolishing Vat dyeing Postscouring Softening
Bleaching Vat dyeing Postscouring Softening
OBA Bleaching Softening
Stabilizer
Detergent Enzyme
Levelling agent
Sequestrant
Lubricant
Defoamer
Postscouring agent Softener
Stabilizer
Detergent
Levelling agent
Sequestrant
Lubricant
Defoamer
Postscouring agent Softener
Softener Stabilizer
Detergent
OBA
former:
CHEMICAL INDUSTRY: FROM PASSIVE TO ACTIVE PARTICIPATION &
PUBLIC ANNOUNCEMENTS OF POSITIVE LISTS
e.g: TANATEX CHEMICALS Cradle to Cradle® System integrated chemical solutions for cellulosic fibres
CHEMICAL INDUSTRY: DEPOLYMERISATION OF POST CONSUMER PRODUCTS
e.g.: Polyamide 6 - Aquafil / Julon (IT/SL)
URGENCY NEED FOR POLYESTER, pet depolymerisation and motivate investors, bottle to bottle recycling is only a partial solution. e.g: Teijin–Japan
Production in Europe 2012: Polyamide 436’000 t/yr (10%) Polyester 1’026’000 t/yr (2%)
Production Worldwide 2013: Polyamide 4’220’000 t/yr Polyester 44’620’000 t/yr
TEXTILE AND APPAREL: 1. INDUSTRIAL REVOLUTION
Today: under attack, suffering of bad image
Change is possible: lighthouses e.g.: Trigema Change
Cradle-to-Cradle Polo-Shirt
100 % Organic Cotton, compostable
TRIGEMA has developed together with the
environmental institute EPEA the WORLD FIRST
COMPOSTABLE polo SHIRT. The Wellness short-
sleeved shirt made from ecologically degradable
organic cotton is equipped with a nice polo collar,
three-button placket and two-color Trigema logo.
This great top piqué quality is as gentle to the skin
and on nature. The material is easy to clean,
durable and fade-resistant. Available in larger sizes up to 4XL.
TEXTILES: 60% OF MARKET COTTON/POLYESTER > No go in C2C !!!!
Loosing quality of resources in closing the loop.
Innovation implementation in Europe biodegradable polymer e.g.: Lauffenmühle Germany: Infinito® yarns and reworx® textiles
Take-Make-Use-Regenerate:
infinito® yarns / reworx® textiles are safe for biological
systems, offer a climate control function, are suitable for
industrial laundering with excellent performance results
for easy care, light fastness, high abrasion and pilling
resistance. The product is designed and qualified to be
used for work wear as well as for other high performance
textile products and applications.
infinito® yarns / reworx® textiles are Cradle to CradleCM
certified at gold level: After use and more than 50 cleaning
cycles the products will be collected and forwarded to an
industrial composting facility where the textiles will safely
transform to humus - which then means living space for
other organisms: new life is generated.
TEXTILES & APPAREL: CLOSING THE LOOP
Take Back Systems for Industrial Composting and Depolymerisation,
Include industrial composting of industrial goods in EU-legislation:
e.g: Lauffenmühle-D: Work Wear, Apparel made from Textiles
Work Wear, Apparel made with reworx® textiles are Cradle to
CradleCM certified at silver level: After use and more than 50
cleaning cycles the products will be collected and forwarded
to an industrial composting facility where the textiles will
safely transform to humus - which then means living space
for other organisms: new life is generated.
Lauffenmuehle textile innovation Cradle to Cradle certified
Work Wear, Apparels made from reworx® textiles are
exclusively produced by licencees of Lauffenmuehle GmbH &
Co. KG, Germany, a fully vertically integrated textile
manufacturer - with more than 175 years of experience in
producing yarns and textiles.
Licensees of Work Wear, Apparel made from reworx®:
Bierbaum-Proenen (BP) Collection BP Bio Cycle
INDUSTRY CONSORTIUMS CREATING KNOWLEDGE + BETTER QUALITY
e.g.: WOLFORD + TEXTILE CONSORTIUM AUSTRIA,
Representing 13 % of the Austrian Textile Industry
Austria FFG 7 Call COIN-Programme „Cooperations and Networks“
„Cradle to Cradle Competitive Basic Underwear“
Premium Unterwear for international markets according Cradle to Cradle®:
14 consortium members Textile Industry. Projectstart July/August 2014
PACKAGING INDUSTRY: WASTING RESOURCES & USING TOXIC CHEMICALS
PACKAGING VISION FOR THE FUTURE, WHERE IS IT ?
e.g.: Cleaning Detergent Frosch: Citrus Shower & Bathcleaner - Germany
Pioniers in Europe
Frosch Cleaning Detergents
are the first Cradle to Cradle CertifiedCM
Gold Level!
But packaging Silver Level!
Innovation is needed.
Founder of Recyclat Initiative in Germany http://initiative-frosch.de/Recyclat-Initiative/Recycling-beginnt-beim-Sortieren/
ECOLABELS WITH LOWER STANDARDS ARE LIMITING TRANSFORMATION
e.g. Case Study: Green Care Professional - Germany
Performance by Design
• All products are based on innovative formulations providing highest and proven
cleaning efficiency, confirmed by the EU Ecolabel certification Added value:
Providing highest cleaning performance through perfect ecological product
design
• Outstanding innovative and safe products for use and environment
• Comprehensive range for cleaning application - C2C Gold Certified
PAPER INDUSTRY: IN A CRISIS AND STILL RESISTING TRANSFORMATION
Top NGO Ranking: Paper Industry Van Houtum – Netherlands Toilet Paper
Satino Black wins WWF Paper Award
Van Houtum received the international WWF Environmental Paper Award
2012 on 13 November. We won this award because our Cradle to Cradle-
certified hygienic paper, Satino Black, scores highly in the area of
environmental performance. A total of 11 companies received the award
because they are transparent about their production process or achieve
outstanding environmental performance with a specific product. Van Houtum
is the only winner from the Netherlands.
BUILDING INDUSTRY: THE SECOND LARGEST & WASTING RESOURCES
Need for innovations in materials and processing (glues, foams etc.)
A vision for the future: Cradle to Cradle® in buildings & within facility management
e.g.: Search Field Hochtief Development Schweiz - Switzerland
DNA OF A BUILDING
(Raw Materials Bank, Value Agreement on Raw
Materials)
• Inventory of all built in raw materials and products
• Include cyclability in planning
• Assure preservation of raw material quality
• Modular construction for a good separability of
materials (planning – building – use – renovation –
decommissioning – next life in new building)
• Presentation of the economic consideration and
advantages for investors
THE ROLE OF CEMENT 2050: LOW CARBON ECONOMY
Vision for the future: Cement for the living environment and next generations
and what about:
• Flying ash with hazardous
chemicals input in new cement ?
• Lower environmental standards ?
• Phase out instead of monitoring
• Material health as priority
Policy recommendations • Develop appropriate indicators to measure resource efficiency based on
the entire life cycle so that the most environmentally and economically
optimal use of recycled C&DW can always be identified and implemented.
• Revise local building codes to encourage increased levels of recycled
content for different applications. The success of these codes would be
linked to effective systems for materials testing and certification.
• Encourage development of building techniques that will allow easy sorting
of construction and demolition waste. [1] Source: Sustainable benefits of concrete structures, European Concrete Platform
WOOD INDUSTRY: TREATING WOOD WITH CHEMICALS FOR CLOSED LOOP
CONCEPTS e.g.: Bauwerk Parquet: Wood Parquet for Generations
Parquet for Generations
Bauwerk parquet is designed to last. It should never become
a waste product or consume unnecessary or
environmentally harmful energy. Raw materials are
preserved and the resource water is treated with
consideration. Bauwerk acts in a fair and socially
responsible manner, both within the company and in public.
EPEA Switzerland is assisting Bauwerk in its implementation
of the cradle to cradle® vision and supporting the company
during the certification process by the cradle to cradle®
product innovation institute. Raw materials are analysed as
to their composition and environmental impact and traced
back to their origin. During the certification process for
Bauwerk’s new silente technology, both the suppliers and
Bauwerk’s manufacturing facilities were subjected to close
scrutiny.
EU-27 TREATMENT OF HAZARDOUS + NOTIFED WASTE
SHIPPED OUT OF EU MEMBER STATES TO OTHER EU MEMBER STATES OR
OUT OF THE EU 2001 TO 2011
Notified waste exports
+ 230% 2001 - 2011
The EU waste average
increased from 22 kg in
2007 to 29 kg in 2011.
Closing the loop of
materials and
maintaining the qualities
of resources can create
jobs in local employment
opportunities and will
save money as waste
disposal will get more
expensive in the future
The table from the report of the technical
inspectorate SENS, SWICO Recycling,
SLRS 2011 indicates the complexity of
todays system. 75% materials of
electronics and electronical goods are
reused. 50% metals, 25% plastics mostly
thermal recycled. However 25% of waste
remains and offers a potential . The
Cradle to Cradle® approach improves
the quality of the rawmaterials in the
closed loop and has the goal to eliminate
waste.
EXPORT OF E-WASTE: ELECTRONIC GOODS AS TECHNICAL NURIENT
e.g: Search Field SENS - SWITZERLAND
ELECTRONIC GOODS: TODAY‘S RESOURCES CYCLE
Collection Point
Recycler
Recycler II
Retail
Import Agent
Manufacturer
Consumer
Destruction
Materialflow
Component Suppliers
Contract Revision
Contract
Characteristics Controling
e-recycling.ch
Platform
SENS
Rawmaterial Mining
ELECTRONIC GOODS: CRADLE TO CRADLE® RESOURCES BUSINESS CASE
Collection Point
Recycler I C2C
Recycler II
Retail
Import Agent
Manufacturer
Consumer
Destruction
Materialflow
Component Suppliers
Contract Revision
Contract
Characteristics Controling
e-recycling.ch
Platform
Education
Rawmaterial Processing
SENS
Rawmaterial Mining
Design- + Processmodification
Design- + Processmodificaton
Prozessmodification
AUTOMOTIVE INDUSTRY: RECYCLING > DOWNCYCLING
e.g: Change regulations from quantity to quality, transformation of industry
FORD - MODEL U FOR CHANGE START 2003 - STOPPED 2006
CLOSING THE LOOP WITH CARBON COMPOSITES ?
• Closing the loop of Carbon
composites is downcycling
• Chemistry resolves toxic
concerns about carbon
fibres
• Solutions ?
Need of Innovation and
transformation of industry
INTEGRATING CONSUMERS INTO TAKE BACK SYSTEMS WITH DEFINED
RESOURCES QUALITY
e.g.: Business Case Office Chairs Stoll Giroflex AG, Switerland «Swiss Quality»
EDUCATION: ENABLE THE NEXT GENERATION TO TRANSFORM INDUSTRY
e.g.: Academic to include Circular Economy and Cradle to Cradle®
Cradle to Cradle® Life Cycle Assessment (LCA)
What is it?
Innovation framework, Business concept (Circular
Economy), but maintaining the quality of raw
materials
Method for measuring the environmental
impact of products over the entire lifecycle
Philosophy
It is possible to design products with a positive
impact on people, the environment and economic
profit (the three P’s)
„All“ products pollute, they all require
extraction of raw materials and there is
always some form of waste left over
Approach Eco-effectiveness: developing a product with positive
qualities. The process is part of the ultimate goal.
Eco-efficiency: doing more with less.
Improving the ratio between economic value
and environmental impact. The aim is to
measure the result, not the process
Design support
Use the 3 guiding principles to establish a clear
direction: waste = food, renewable energy, Respect
diversity
Use hot spots to set priorities for
improvements.
Environmental impact
Maximization of positive effects on people, their
environment and the future availability of high quality
raw materials.
LCA is used as a measuring instrument in
eco-design, whereby hot spots (life cycle
elements with the biggest – negative –
environmental impact) are identified so that
designers can set priorities for improvements.
Ecological footprint Develop a positive beneficial footprint. Measure the footprint and let designers
decide how to handle with it.
© EPEA Switzerland GmbH
QUESTIONS REMAIN FOR TRANSFORMING INDUSTRY TOWARDS
A CIRCULAR ECONOMY
• Is GDP the right measure in a circular economy approach?
• Change of Business Models
• Stock exchange, who will remain on DAX, Dow Jones etc?
• Impact power of legislation, e.g. reach, toxic materials, waste permissions,
industrial composting for industrial goods
• Integrate in education
• LCA scientific debate closing the loop in view of C2C
• Consumer behaviour changes > ownership and leasing, renting
• Product / Service (do not forget the products)
• Change from waste management to resource management
• Infrastructure needed to close the loop
Industry + chemical industry need to invest to close the loop
DESIGN FOR A CIRCULAR ECONOMY
MUST CONSIDER DISRUPTIVE TECHNOLOGIES
• Beyond industrial design and recycling
• Focus on real consumer needs > disruptive technologies
• Infrastructure challenges are local employment opportunities,
e.g. remanufacture, repair, reuse, take back, recycle > creating jobs
• Keep resources in Europe and invest in technology of resource processing
e.g.: reinforced plastics, electronics, fibres
• Incentive tax models for ecofriendly products
• Quick win circular economy?
The future will tell, but there is no other way out
EPEA SWITZERLAND GMBH
Seestrasse 119
CH-8806 Bäch / SZ
www.epeaswitzerland.com
Albin Kälin, CEO
[email protected] Mobile: +41 76 44 22 66 8
Cradle to Cradle® Products Innovation Institute:
http://c2ccertified.org
Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry LLC (MBDC).
Cradle to Cradle Certified™ is a certification mark licensed exclusively for the Cradle to Cradle Products Innovation Institute (C2CPII).