the practitioner's guide to digital transformation
TRANSCRIPT
S X S W 2 0 1 8 PA N E L P I C K E R PROPOSAL
The Practitioner’s Guide to Digital Transformation
Designing Smart and Staying Sane
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Everything you've ever wanted to
know about large scale, multi-year
Digital Transformation projects with
practical and accessible insights.
Presented by Menaka and Brandon from the Huge Singapore office.
Menaka Chandrasekhar User Experience Designer
https://www.behance.net/menaka
Brandon Schmittling User Experience Lead http://bschmittling.com
The Huge Singapore office was founded
on a massive digital transformation
project which was sustained for over three
years and now we want to share what
we’ve learned along the way.
Digital transformation is a hot topic these days and with that comes a lot of expert opinions, frameworks and mixed metrics for success, but Menaka Chandrasekhar and Brandon Schmittling from Huge SG have actually lived and worked through it from start to finish.
In this session, Menaka and Brandon want to make digital transformation understandable, accessible, comprehensive, applicable and fun through a series of case studies, real-world examples and stories. We want to illustrate just what goes on inside what sometimes feels like a blackbox for many practitioners and business leaders alike and leave our audience with insights and plenty of resources to use as they embark on their own digital transformation project.
Who is this presentation for?
D U A L P R E S E N TAT I O N
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Digital Transformation is for:
Design practitioners who are looking to start and effectively run a large-scale, multi-year, user-centered digital transformation project.
F O R W H O ?
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Leaders, members of the c-suite and Project Managers who are looking to know more about digital transformation, what it looks like on the ground and how best to get what they need as they begin or continue their digital efforts
Anyone interested in knowing how to run a better, more successful digital transformation project and what that looks like to everyone involved
What questions will we answer?
D U A L P R E S E N TAT I O N
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We will answer:
What happens, from the perspective of both leaders and design practitioners, when a company decides to shift to a user-focused approach to doing business?
ANSWERS
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How does a company begin and commit to building a user-centric culture? What are the challenges that leadership and design practitioners will face along the way? How can they both help each other to create the right conditions for success?
What can everyone on the project can do to stay focused, sane and effectively contributing even when things become difficult?
Who are the speakers?
D U A L P R E S E N TAT I O N
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Speakers.
Menaka Chandrasekhar
Menaka is an enthusiastic designer with a passion for creating products that have intuitive user experiences coupled with pixel-perfect design. With a strong background in visual communication, Menaka is constantly looking for opportunities to acquire new skills and adapt to new technologies through self-learning efforts and the projects she works on for Huge in their Singapore office.
Senior Interaction Designer at Huge Singapore Senior Analyst - Experience Design at Avanade Singapore Senior Digital Designer at SapientNitro Singapore User Interface Design Consultant at Rainmaker Labs Singapore
Speakers.
Brandon Schmittling
Brandon is a UX Designer at Huge Singapore and is responsible for leading projects in the user experience department. As a designer and programmer, Brandon's enthusiasm for web and interactive technologies as tools for digital innovation is supported by his previous work with Free Range Studios, Weber Shandwick, Hirshorn Zuckerman Design Group and WebFirst. Brandon has collaborated with Google, The Gates Foundation, Horangi Cyber Security, USAID, Tides Foundation and ESL Music. He has previously presented at SXSW, guest lectured at AU's Katzen Arts Center and taught at BU's Center for Digital Imaging Arts and General Assembly in Singapore. He lives in Singapore and enjoys contributing to one of the most vibrant creative environments in Asia.
User Experience Lead at Huge Singapore and Huge Brooklyn UX Instructor at General Assembly Singapore Director of Experience Design at Weber Shandwick Washington, DC UX Designer & Engineer at Free Range Studios Washington, DC
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