the premier magazine of the west · february/march annual photography issue readers’ greatest...
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THE PREMIER MAGAZINE OF THE WEST
MEDIA KIT 2019
FASHIONFind stunning looks and accessories from the greatest Western
and Native American brands and designers.
HISTORYLive the legends, experience the developments, and meet
the colorful characters that shaped the West.
NATIVE LIFEExplore Native American culture as it is remembered,
honored, and experienced today.
ART & CULTURETake in works from top galleries and beloved artists, and learn
about the ways of life that make the West unique.
ENTERTAINMENTGet closer to modern stars of screens big and small, and rediscover
the classics of the golden age of westerns.
FOOD & DRINKWhet your appetite for some of the finest food and wine,
brews and spirits, dining destinations, and recipes.
TRAVELExplore scenic beauty, bucket-list itineraries, and all manner
of adventures from the best in rodeo and outdoor sports.
HOME, RANCH, & REAL ESTATEGet peeks at stunning ranches and properties in the West, and live
vicariously through those who work the land and livestock.
Would you like to partner up with the most beautifully designed, content-rich Western lifestyle media brand around? Cowboys & Indians has a robust, ever-growing audience of loyal, active, affluent enthusiasts of the American West.
Readers pore over the pages of every print issue, spending an amount of time far greater than the industry average. Why? Because they cherish our award-winning editorial content and look to our thoughtfully curated advertisements for style and shopping inspiration.
With more than 25 years on the Western scene, C&I has also ramped up digital platforms to give partners powerful ways to showcase products and services. If you are serious about finding success in the American West and beyond, you’ll want to be in front of our crowd.
THE PREMIER MAGAZINE OF THE WEST
CIRCULATION:
170,000
C&I ’s readers are qualified, decisive, and loyal to our brand and our partners. They consider the ads to be as visually APPEALING and interesting as the editorial content — a true testimony to the quality and relevance of our advertisers.
3 MILLIONBetween the magazine, weekly e-newsletter, website, and active social media platforms, the C&I brand is reaching an average audience of close to 3 million per month.
WEEKLY E-NEWSLETTER:124K+ opt-in subscribers*The Post delivers exclusive web content, celebrity interviews, new music playlists, recipes, giveaways, movie previews, Western shopping, and more.
MALE/FEMALE READERSHIP: 48% / 52%
AVERAGE AGE: 51 One quarter of our audience is between the ages of 25 and 44.
AVERAGE HOUSEHOLD INCOME: $127,000
WEST 30% | SOUTHWEST 30% | MIDWEST 17% | SOUTHEAST 17% | NORTHEAST 6%
U.S. READERSHIP BREAKDOWN
*Source: Campaign Monitor 2018
THE APP:
THE WEBSITE: cowboysindians.com
Annual Pageviews: 2.8 Million
Monthly Unique Visitors: 150K+* C&I online delivers dynamic web-exclusive stories, celebrity interviews, and best-of-the-West features across web, social, and mobile.
THE MAGAZINE:Readership of 300,000 Each IssueCowboys & Indians magazine has been captivating readers for more than a quarter of a century. Let us showcase your brand in the most authoritative and artfully designed Western lifestyle media product in existence.
FREQUENCY:
8X
C&I READERS SPEND AN AVERAGE OF
90 MINUTES WITH EACH ISSUE!
75% OF C&I READERS
VISITED AN ADVERTISER’S WEBSITE.
95% TOOK ACTION AS A RESULT OF READING C&I.
THE PREMIER MAGAZINE OF THE WEST
AUDIENCE:
SOCIAL MEDIA: 430K+ and growing*C&I ’s thriving social media platforms maintain our strong daily connection with our extraordinarily engaged fans and readers. Follow the beauty and spirit of the #AmericanWest with the #BestofTheWest, C&I!
C&I ’s mobile app is optimized for a seamless reading experience on all popular devices. Ads and text copy are supported with hyperlinks, and users can customize their own digital library, bookmark articles, and share with friends.
10%CAMPAIGNS THAT COMBINE PRINT WITH ONLINE IMPROVE PERSUASION METRICS BY MORE THAN
C&I ’S CIRCULATION IS AUDITED BY THE AAM (ALLIANCE FOR AUDITED MEDIA).
*Source: Google Analytics 2018 *Source: Sprout Social 2018
*Source: MPE Tells & Sells 2017; TouchPoint Research Reader Survey 2015
FEBRUARY/MARCHANNUAL PHOTOGRAPHY ISSUE
Readers’ greatest photo submissions and profiles of renowned Western photographers.
FESTS OF THE WEST A look at music and arts festivals scheduled from spring
into the summer, all around the West.
ADDITIONAL DISTRIBUTIONHOUSTON LIVESTOCK SHOW & RODEO | NATIONAL COWBOY POETRY GATHERING —
ELKO, NV | OUT WEST ART SHOW & SALE | THE GREAT WESTERN LIVING & DESIGN SHOW
WESA – JANUARY MARKET | WESTERN HERITAGE ART SHOW
ON SALE: JANUARY 22, 2019
AUGUST/SEPTEMBERWESTERN AND NATIVE ART
Historical and modern artists and works are celebrated, whether displayed in galleries or available for collecting.
NATIVE LIFERich perspective on history, modern-day profiles, and
fascinating forays into Native American culture.
ADDITIONAL DISTRIBUTIONDALLAS WESTERN MARKET | JACKSON HOLE ART AUCTION
MONTANA COWBOY POETRY GATHERING | SANTA FE INDIAN MARKET
STURGIS MOTORCYCLE RALLY | WESTERN DESIGN CONFERENCE
ON SALE: JULY 23, 2019
APRILSPRING FASHION
Beautiful sneak peeks at styles and looks from our partners’ collections and beyond.
GREAT ADVENTURES AND GEAR Our featured trips and gear will all incorporate “Western
Wheels” — trucks, ATVs, motorcycles, and more.
ADDITIONAL DISTRIBUTIONDALLAS WESTERN MARKET | DALLAS TOTAL HOME & GIFT MARKET | HIGH POINT MARKET
OUT WEST ART SHOW & SALE | ROUND TOP — SPRING SHOW | SOUTHEASTERN COWBOY
GATHERING — BOOTH WESTERN ART MUSEUM | THE RUSSELL — C.M. RUSSELL MUSEUM
ON SALE: MARCH 5, 2019
OCTOBERFALL FASHION
Beautiful sneak peeks at styles and looks from our partners’ collections and beyond.
TASTE OF THE WEST A special package highlighting bites, cocktails, recipes, chefs,
and foodie trends from all over the region.
ADDITIONAL DISTRIBUTIONBUFFALO BILL ART SHOW & SALE | COWBOY CROSSINGS | DALLAS APPAREL & ACCESSORIES
MARKET | DALLAS TOTAL HOME & GIFT MARKET | PENDLETON ROUND-UP | ROUND TOP – FALL
SHOW | WESTERN DESIGN CONFERENCE | WESTERN VISIONS – NATIONAL MUSEUM OF WILDLIFE ART
ON SALE: SEPTEMBER 3, 2019
MAY/JUNEBEST OF THE WEST ISSUE
Fresh bite-size takes on travel, food, fashion, home décor, history, and entertainment in the American West.
WESTERN MOVERS AND SHAKERSMini profiles of influential Westerners who’ve made
big impacts in their chosen fields.
ADDITIONAL DISTRIBUTIONDALLAS APPAREL & ACCESSORIES MARKET | PRIX DE WEST
TEXAS MASTERS OF FINE ART & CRAFT | WESA – JUNE MARKET
ON SALE: APRIL 23, 2019
NOVEMBER/DECEMBERHOLIDAY GIFT GUIDE
Recommendations for the cowboys, the cowgirls, the kiddos, the home, stocking stuffers, and more.
SHOPPING AND RODEO AT WRANGLER NFRA preview of the star-studded Las Vegas event with looks
at the rodeo and the entertainment offerings.
ADDITIONAL DISTRIBUTIONBOOTH WESTERN ART MUSEUM | DALLAS APPAREL AND ACCESSORIES MARKET
HIGH POINT MARKET | NUTCRACKER MARKET | SANTA FE ART AUCTION
WESA – JANUARY MARKET | WRANGLER NATIONAL FINALS RODEO
ON SALE: OCTOBER 22, 2019
JULYSUMMER TRAVEL
Recommendations for trips around the West, from the short and sweet jaunts to the epic journeys.
SPOTLIGHT ON TEXASThis year, we spotlight the must-see places and time-honored traditions of the Lone Star State.
ADDITIONAL DISTRIBUTIONCALGARY STAMPEDE | CHEYENNE FRONTIER DAYS | CHRIS LEDOUX DAYS | DALLAS
WESTERN MARKET | DALLAS TOTAL HOME & GIFT MARKET | MONTANA COWBOY POETRY
GATHERING | THE COEUR D’ALENE ART AUCTION | WESA – JUNE MARKET
ON SALE: JUNE 11, 2019
JANUARY 2020THE HOME ISSUE
Whether refreshing an old house or decorating a new one, you’ll find inspiration and plenty of tips in this edition.
NEW YEAR, NEW ENTERTAINMENT We spotlight upcoming films, books, shows,
music, and art events.
ADDITIONAL DISTRIBUTIONDALLAS APPAREL & ACCESSORIES MARKET | DALLAS SAFARI CLUB CONVENTION & SPORTING
EXPO | DALLAS TOTAL HOME & GIFT MARKET | DUDE RANCHERS’ ASSOCIATION CONVENTION
NCHA FUTURITY | WESA – JANUARY MARKET | WRANGLER NATIONAL FINALS RODEO
ON SALE: DECEMBER 10, 2019
editorial calendar
Additional Distribution: C&I delivers additional copies of each issue to key events and shows in our industry. If you’d like to distribute Cowboys & Indians at your event, please contact the sales rep for your area.
FREQUENCY
Full Page2/3 Page1/2 Page1/3 Page1/4 Page
Cover 2Cover 3Cover 4
MARKETPLACEFeatured Product - 1/2 PageGeneral Store - 1/9 PageReal Estate/Getaways - 1/5 Page
print ad ratesadvertising guidelines
1X
$5,548$4,492$4,052$3,087$2,503
$6,630$5,834$7,959
$1,969$847$1,273
3X
$5,272$4,217$3,809$2,901$2,418
$6,434$5,659$7,717
$760$1,146
6X
$4,995$4,047$3,655$2,785$2,312
$6,110$5,490$7,484
$730$1,095
8X
$4,763$3,915$3,527$2,684$2,228
$5,824$5,325$7,266
$705$1,061
Spread and billboard pricing available upon request.Special positions require a 15% charge to rate. Payment due at Space Deadline.
All Rates are net. No Charge for bleeds.X means frequency of insertions.
ISSUE
February/MarchAprilMay/JuneJulyAugust/SeptemberOctoberNovember/DecemberJanuary 2020
SPACE
November 16, 2018January 4, 2019
February 22, 2019April 12, 2019May 24, 2019
July 5, 2019August 23, 2019October 4, 2019
MATERIALS
November 21, 2018January 11, 2019
March 1, 2019April 18, 2019May 31, 2019July 12, 2019
August 30, 2019October 11, 2019
ON SALE
January 22, 2019March 5, 2019April 23, 2019June 11, 2019July 23, 2019
September 3, 2019October 22, 2019
December 10, 2019
SPREAD Trim: 16.75” x 10.875” Pull Bleed to: 17” x 11.125”
FULL PAGE Trim: 8.375” x 10.875” Pull Bleed to: 8.625” x 11.125”
BILLBOARD Trim: 16.75” x 5.375” Pull Bleed to: 17” x 5.625”
2/3 VERTICAL (BLEED) Trim: 5” x 10.875” Pull Bleed to: 5.25” x 11.125”
1/2 VERTICAL (BLEED) Trim: 4” x 10.875” Pull Bleed to: 4.25” x 11.125”
1/2 HORIZONTAL (NON-BLEED) 7.125” x 4.675”
1/3 VERTICAL (BLEED) Trim: 2.75” x 10.875” Pull Bleed to: 3” x 11.125”
1/3 SQUARE (NON-BLEED) 4.625” x 4.625”
1/4 VERTICAL (NON-BLEED) 3.5” x 4.675”
TRIM: Final, cropped size of your ad.BLEED: Add .125” to all sides of your Trim size.SAFETY: Subtract .25” from Trim size. All type and logos should be within the Safety area. Make sure crop marks are offset by at least .125”.
DISPLAY AD MATERIALS GUIDELINES• High-resolution, press-ready PDF files
preferred. EPS, JPG, and flattened TIFF files also accepted.
• Document must be built to the correct size. • Color mode must be CMYK; no spot or
Pantone colors. • All image files must be updated and
embedded, and have an effective resolution of 300 ppi or greater.
• Include your company name in the file name.
SENDING INSERTION INFORMATION Please include: • Name of the ad file being sent.• Contact information of the person
responsible for the production of the ad.
Pickups:• Submit in writing.• Include issue date/cover.
SEND AD VIA EMAIL Send collected, stuffed files by email to:[email protected].
SEND AD VIA THIRD PARTY TRANSFERFiles over 10MB may be sent via third party transfer website, c/o: [email protected].
IF PROVIDING COLOR PROOFMail to: Cowboys & IndiansKeely Junot6688 N. Central Expressway, Suite 650 Dallas, TX 75206
FEATURED PRODUCT AD GUIDELINESIMAGE SIZE: 7.314”W x 4.8”HImage resolution MUST be 300 ppi or greater.
GENERAL STORE AD GUIDELINESIMAGE SIZE: 2.3334”W x 1.6704”HImage resolution MUST be 300 ppi or greater.HEADER: Company/Product Name or short 3-5 word Tag Line.AD COPY: Up to 40 words in a single paragraph.Include Company Name (if not in Header) Website, Phone Number, or other contact information, to be placed at the end of ad copy. Copy may be edited for style, clarity, and length.
REAL ESTATE/GETAWAYS AD GUIDELINESIMAGE SIZE: 3.5769”W x 1.6704”HImage resolution MUST be 300 ppi or greater.HEADER: Company/Property or Destination name or short 4-6 word Tag Line.AD COPY: Up to 100 words in a single paragraph.Include Company Name (if not in Header) Website, Phone Number, or other contact information, to be placed at the end of ad copy. Copy may be edited for style, clarity, and length.
MARKETPLACE MATERIAL SUBMISSION:Send via email to: [email protected].
marketplace
deadlines
WEBSITE DISPLAY ADVERTISINGWEEKLY E-NEWSLETTER ADVERTISING
COWBOYSINDIANS.COMANNUAL PAGEVIEWS
*2.8 MILLIONMONTHLY UNIQUE VISITORS
*150K+
*124K+ SUBSCRIBERS Distributed to 100% opt-in subscriber list each Wednesday
AD SIZES (IAB STANDARD ROS)
HALF PAGEBILLBOARDLEADERBOARDMEDIUM RECTANGLEMOBILE LEADERBOARD
*Mobile Leaderboard recommended for mobile optimization.*CPM (per thousand impressions)20,000 minimum impressions — run of site.
FILE TYPES ACCEPTEDSTANDARD JPEG, GIF, PNG, FLASHPlease include website URLs for all ads.
FLASH AND ANIMATION (HTML5)All Flash/HTML5 ads must have embedded click tag and additional back-up GIF or JPEG ad creatives.
THIRD-PARTY ADSCowboysindians.com supports most third-party ad servers and accepts iFrame and JavaScript tags.
ATLAS | DOUBLECLICK | EYEWONDER | MEDIAMIND | POINTROLL | MEDIAPLEX
DIMENSIONS
300x600px970x250px728x90px300x250px320x50px
CPM RATE
$30$30$20$20
AD SIZES LEADERBOARD/FOOTERMEDIUM RECTANGLESPONSORED CONTENTUp to a 10-word header, up to 75 words in a single paragraph, and 1 clean editorial-style photograph (with no text, border, or effects) in landscape format at 600 x 250px. Text may be edited for style, clarity, or length. May provide up to 3 links — 1 per image and 2 per text. Placement may vary.
FILE TYPES ACCEPTEDJPG OR PNG (STATIC IMAGE AD ONLY)Please include website URL for the ad hyperlink.Prices and availability subject to change.
DIMENSIONS728x90px300x250px600x250px
RATE$350$300$500
* Ask your rep about our Digital Event Promotion Packages
CUSTOM & SPONSORED CONTENTC&I offers valuable support to our partners for sponsorships throughout the year. We will customize a digital package across our digital platforms that will enhance your marketing goals and reach our loyal and ever-growing C&I audience.
C&I Sponsored Content: C&I Homepage Slider and/or Category Page Slider with Custom Content Page.
Video and Social Media: Posts are included with Custom & Sponsored Content, and Event Promotion Packages.
DEADLINESSpace and Materials are due two weeks prior to Start Date.Submit Files via email to: [email protected].
digital ad rates & guidelines
*Source: Google Analytics 2018, Campaign Monitor 2018
6688 N. Central Expressway, Suite 650, Dallas, TX 75206214.750.8222 | fax 214.750.4522
cowboysindians.com
PHOTOGRAPHY: (FIRST SPREAD) MICHAEL LANGLEY, (SECOND SPREAD) MILES GLYNN
(THIRD SPREAD) EDITORIAL CALENDAR PHOTOGRAPHY: (FEBRUARY/MARCH) KELLIE CARTER, (APRIL) SCOTT SLUSHER,
(MAY/JUNE) LAURIE FORD, (JULY) NANCY MCKENZIE, (AUGUST/SEPTEMBER) CHRISTIAN LINDÉN,
(OCTOBER) ROBERT STRICKLAND, (NOVEMBER/DECEMBER) PARADIGM STUDIOS, (JANUARY) MOUNTAIN COMFORT FURNISHINGS
(FOURTH SPREAD) KIRK TURNER, (FIFTH SPREAD) SHUTTERSTOCK
House AccountsBrandy Minick
Arizona/California/New Mexico/Northeast/Southeast/Michigan/Indiana/OhioMatt Russell
Alaska/Colorado/Hawaii/Idaho/Montana/Nevada/Oregon/UtahWashington/Wyoming/International
Heather [email protected]
817.800.7397
Texas/Arkansas/Illinois/Iowa/Kansas/Louisiana/Minnesota/MissouriNebraska/North Dakota/Oklahoma/South Dakota/Wisconsin
Jodi [email protected]
817.313.2485
Advertising CoordinatorKeely Junot
advertising contacts