the price is right vicky odams membership services coordinator [email protected]

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The Price is Right Vicky Odams Membership Services Coordinator [email protected]

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Page 1: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

The Price is RightVicky Odams

Membership Services [email protected]

Page 2: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Session Objectives• Better understanding of Children England and the work

of the FSP• Enhance understandings of the need to calculate true

costs for services.• Identify a number of approaches to set prices and

make charges for funders and customers.• Identify some of the practical implications for

organisations in changing their approach to charging and income generation.

• Explore some of the tools available to assist groups in working through these processes.

Page 3: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Children England

Working with our members and partners to achieve our collective vision…

“A society where children and young people are valued, protected and listened to, their rights respected and their families supported”

Page 4: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Children England

• Leading membership organisation for the children, young people and families voluntary and community sector.

• Supporting and representing the sector since 1945• Around 180 members reaching 100, 000 like-

minded people right across England• Represent the full diversity of the CYPF sector

“Creating a fairer world for children and young people by championing the voluntary

organisations which work on their behalf.”

Page 5: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Children England

• Capacity building support and information to our members and the wider sector

• Build active networks• Promote good practice• Stimulate policy debate• Ensure the issues that matter most to our members

are taken up with decision makers• Work in partnership

“Creating a fairer world for children and young people by championing the voluntary

organisations which work on their behalf.”

Page 6: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Some of our members....

Page 7: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Support for you: FundedStrategic Partner Programmes:

– Overarching– Early Years and Childcare– Families

• Information, briefings and resources• Training, seminars and events• Influence and representation

Midlands Regional Manager: Sue Thomas [email protected]

07432593635

Page 8: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Support for you: Funded

How to engage:

• Sign up for email news, training and events, regional updates and/or workforce development bulletins [email protected]

• Visit the website for free resources, briefings and tools

• Follow us on LinkedIn (search “Children England”)

• Follow us on twitter @childrenengland

Page 9: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Support For You: MembershipFull membership from £60 to March 2013!

• Full Information Service• Member only networks, discussions and webpages• Member only grant schemes• Networking, training and resources• Member discounted services (publications & subscriptions;

training & events; inhouse training & consultancy; products and services; office support, supplies and services)

• Community Care Inform

Page 10: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Unit Pricing: The Big Picture

• Austerity• Sustainability

• Personalisation• Direct Payments

• Changing Business Models (B2B)• Payment By Results

Understanding the true cost of your services will be key to a successful response to a price focussed market!

So… where do you start?

Page 11: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Getting started with pricing: know your products

Activity:

• What are your services & products?• Who are your customers and consumers?

• What is an appropriate unit of service?• What are the implications of a move to charging/

income generation for this service?

Page 12: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Getting started with pricing: calculating your costs

Costs = total expenditure for a service or productPrice = total income generated from that service or productMargin = difference between the two – surplus

• What to include? – Everything including direct, overhead, fixed and marginal & variable costs – don’t let them eat into you margin!

• Once you know the true cost of your services you can start to make informed decisions about price & engagement.

• Be logical – it may not be necessary to cost every single product or service

Page 13: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Getting started with pricing: strategies

Now you know your costs…• Competition• Value Based• Sweeteners• Perceptual Pricing• Loss Leading• Discounts• Stock Control

Page 14: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Getting started with pricing: Tools & Support

• Children England: Love Your Tender• Children England: The Price is Right• ACEVO: How to cost appropriately with personal

budgets

Page 15: The Price is Right Vicky Odams Membership Services Coordinator vicky@childrenengland.org.uk

Vicky OdamsMembership Services Co-ordinator

07966 041 [email protected] www.childrenengland.org.uk