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THE PRICE

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Page 1: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

THE PRICE

Page 2: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

MARKETING MIX

PROM

O-TIONPR

OD

UC

TPRICE

PLA

CE

MARKETING MIX

Pricing is one of the four elements of the marketing mix.

Page 3: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

THE PRICE

= the amount which people pay for a product= the amount which the company sells the product for

45 €

$1000

$890£1,2

459,- Kč

Page 4: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

WHAT DOES THE PRICE DEPEND ON?It depends on:• Costs of production• Competitive prices• Demand• Business goals and marketing

objectives• Other factors: demographic,

economics, political …

Page 5: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

PRICING STRATEGIESCompanies use pricing strategies to influence the customer.They want to persuade customer to buy goods.Companies may use a variety of pricing strategies.

Page 6: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

EXAMPLES OF PRICING STRATEGIES• Premium pricing• Penetration pricing• Psychological pricing• Freemium• Discounts• etc.

Page 7: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

PREMIUM PRICING• Premium pricing strategy establishes a

price higher than the competitors. The company wants to persuade buyers that the product is very quality (it´s better than competitive product).

PREMIUM QUALITY FOR YOU

NEW ON MARKET !!!520000 €

Page 8: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

PENETRATION PRICING• The opposite of premium pricing. The

company sells with a low price to attract buyers. The company hopes that the customers try the product and then they will buy it again.

135,-

133,-

128,-

141,-

86,-

Page 9: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

PSYCHOLOGICAL PRICING• Pricing designed to have a positive

psychological impact.

OUR BURGER ONLY$3.95

Page 10: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

FREEMIUM• It describes a business model when

you get basic product or service free of charge. But you pay (and not a few) for advanced features.

BASICFREE OF CHARGE

FOR A BETTER

FUNCTIONING

£ 45

Page 11: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

DISCOUNTS• Discount for prompt payment – if you

buy in advance, you pay less.

• Quantity discount – you pay less if you buy more.

First moment!!!15.000,- Kč After Christmas 18.900,- Kč

6,90 Kč4 and more pcs 5,90 Kč

Page 12: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

DISCOUNTS• Seasonal discounts

DECEMBER

15

100€JANUAR

Y

10

75€

Page 13: THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

Resources:• http://economictimes.indiatimes.com/definition/marketing-mix• http://en.wikipedia.org/wiki/Pricing_strategies• http://smallbusiness.chron.com/different-types-pricing-strategy-4688.html• http://openclipart.org• www.pixabay.com


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