THE PRIMER: SOLUTIONS IN SOCIAL

MEDIA FOR HRBy Dawn Marie Yankeelov,

President of AspectxSept. 16-18, 2009

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What We Will Cover Where is the Value in Social

Networking? Today’s Online Recruitment

Activity Basic Reference Checking Online Case Study Scenarios Using Online Social Media Outlets

for Research

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Just the Facts, Ma’amAccording to a new study by Anderson Analytics

 that involved 5,000 U.S. social media users: 61% of social media users are under age 35 75%  said Facebook was their most valuable

network, 65% cited MySpace 30% said LinkedIn was their most valuable

network 12%  said Twitter was most valuable 32% of male respondents said using social

media for business/career was a key benefit, 22% for femalesTime Stamp: 7/17/09

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Glass Half Full, Half Empty

Almost half the nation’s internet users now take part in online social networks, such as Facebook, MySpace, Twitter, and Linked In, almost twice the rate of a year ago

--The Conference Board; June ‘09

No. 1: Facebook, used by 78% of all participants in social media

A quarter log in at work

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Opportunities Reference Checks Job postings Corporate Information in Career Sections Talent Recruitment Outreach Retention through Customer Service and

Employee Dialogue Brand Building; Reputation Mgmt. Instantaneous Responsiveness

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“Raison D’Etre”: Time Savings Curating, Vetting and Giving Context on

Corporate Career Sites “It’s a Two-Way Relationship.” “Reputation is more influential than

someone’s first-quarter sales.”--Brad McCormick, EVP of IS Digital, Poter Novelli

Increased Networking Increased Employee Engagement or

Satisfaction

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Survey says…Company Website

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Ones to Watch

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Who Says?

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Legal: Social Networking as Hiring?

Both informal and formal communications in one

Ex. Candidate says it’s just a stepping stone job on FB; offer rescinded—problem if it is heresay—friend of friend

Authenticity of postings—Was it her or him?

Issue: Too much volume from a Tweet, no sorting through mechanism

Is it a trust network—get to your final short list

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Do Employees Really Say That?

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Reference Checking

Simple Checks from Friends and Connections – Linked In, Facebook

Ask Candidate to Start Process With Online Form to Key References

Plaxo Pulse—Constantly Updated Address Book with contextual info

“People Won’t Lie In Public Via Linked In.”—

Reid Hoffman, Social Recruiting Summit, Google

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Electronic Checking WorksCheckster career management tools that include 360 degree feedback, employee self assessment and evaluation, pre-hire.Candidates invite-you survey-then analytics ,based on length of relationship and other factors—This doubles the reference check.

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Forms and Databases…

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At a Glance…

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Researching Candidates in Video

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Making the Case: Healthcare

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Other Countries Concur: Online Recruitment Preferred

Source: Bayt.com

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Virtual Job Fairs: WorkForce Dev

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Get Involved in FB

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Your Sourcing Strategy: Connections

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Both Sides of the Coin

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Building upon HR Tweets

How are you using Twitter for your own personal use and to explore how to use this to drive collaboration inside the company?

How are you using Twitter as a personal learning tool?

Think ahead 5 years—how will this alter your role?

Are you engaging the Millennials?

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Policies for Employees?

Deloitte LLC found in its 2009 survey that almost half of respondents said a policy would not change how they behave online.

New areas of law: Electronic Discovery Thrives

Example. Delta Air Lines Attendant wrote blog as a diary and posed for photos of a slightly undone uniform. Delta fired her. Her book is now out: “Diary of a Dysfunctional Flight Attendant: The Queen of Sky blog.”9/16/2009

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MANY Others: Professional Networking Sites

Ecademy Focus YorZ Xing Plaxo Pulse Care2 Meetin.org Ziggs Recruitingblogs.com

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Tracking Reputation in Social Media

Understand your position vs. competitors Activity: where do people discuss? How much? Sentiment Share of voice Themes: What are people talking about? Key influencers: Don’t assume these are staticBe selective in your responses Whose opinion will travel far & wide? When do you leave well enough alone?

Proactive vs. reactive Proactive: influence the spread of ideas Reactive: correct inaccuracies before they explode

Be corrective & authentic

--From Collective Intellect9/16/2009

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Must-Read HR Blogs

Suggested: --CareerHub --Cheezhead --SixDegrees from Dave --Gautam Ghosh --Insourced Employment and Jobs Blog --Evil HR Lady --good to know.

http://www.evancarmichael.com/Tools/Top-50-HR-Blogs-In-2009.htm

http://www.hrworld.com/features/top-25-blogs-121907/

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For More Info

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More is Better

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CincyTech Investment This Summer ‘09

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No Time Like the Present

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Connect

Twitter: @dawnyaspectx Linked In:

http://linkedin.com/in/dawnyankeelov Facebook: Dawn Yankeelov You Tube: search Aspectx or Yankeelov www.aspectx.com, dawny@aspectx.com medX12talk.wordpress.com Also found in Plaxo Pulse, PRSA’s Ning

site, and so forth

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