the prince & the thief

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�e �ief�e �rince

in �� by Alex Ignacio

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�e �ief�e �rince

in �� by Alex Ignacio

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7history

11rhododendron

12designer

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26poppy

29purpose

34uses

33gladiolus

36forget me not

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��“far from the one you love”

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090

Deep in the dark dungeons of a castle overlooking the sea slept a lonely thief

imprisoned within the confines of a jail cell. No guards watched over the thief for they feared that part of the dungeon. From the thief ’s prison grew foliage and vegetation that should not have grown in the darkness underground. The guards believed the thief to be a sorcerer and attempted to issue an execution at one point. But attempts to remove the thief from the prison would result in the growth of poisonous plants that made the guards fall into a frenzy. And an attempt to burn the prison only resulted in extinguished flames when it contacted the growth. So for many years, the thief was left alone in the prison overgrowing with foliage.

One night, the king in the castle overlooking

the sea had a dream, and when he woke, he felt compelled to visit this strange prisoner. His courtiers protested for his safety and voiced their concerns, but the king was stubborn and paid no heed to their warnings.

As the king descended into the dungeons beneath the castle, he saw the foliage and vegetation growing peculiarly in the tunnels that never saw the sun. Unlike the accounts of his guards, he encountered no poisonous plants and did not fall into a frenzy upon contact with them. In fact, the foliage seemed to part for him as he neared the bars of the prisoner’s jail cell.

When he saw the prisoner, the thief was lounging on a moss-covered bed in the cell, back towards him. The king coughed into his hand to call the thief ’s attention.

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rThe thief rose from the bed, �� falling from her unclothed body. The king watched as �� illuminated fine, white lines over her small back that winded and coiled in a tumultuous storm across her dark skin. From the base of her �� to edge of her le� shoulder blade, a single lotus grew through an elaborate labyrinth of wave and foam.

ornament

black small caps

italic black

small caps

engraved

black italic



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Created at the dawn of the digital age, Hoefler

Text is a family of typefaces constructed in the

fashion of classical typography. Its influences

include Janson Text, Garamond, and Sabon.

Jonathan Hoefler created the typeface in 1991

to showcase advanced type technologies and to

show the potential of digital type to be not only

be just as good as traditional ones, but perhaps

be better than anything that had come before.

In this sense, Hoefler Text was a forerunner in

the quest for fine typography in the digital age.

Following the Adobe Originals program’s lead

of introducing old-style figures and small caps,

Hoefler Text also brought back the traditions of

extended ligature sets, engraved capitals, and the

arabesques of the renaissance. It even went as

far as creating its own traditions of case-specific

punctuation, italic small caps, and foreign symbols

and accents. Hoefler Text gained the attention

of Apple developers, and they commissioned

for an expansion of the fonts. The typeface was

licensed for inclusion in System 7 on the Macintosh

operating system and has been included in

every subsequent version since System 7.5.

Since then, Hoefler Text’s “advanced

features” have become a standard for digital

typography, with small caps and old-style

figures included in the best text faces from

all of the world’s great type foundries.

��tory��

9

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the thief asked in a sleep-laden voice, “to have your grace descend from his castle to see a lowly thief like me?”

The king replied, “The guards fear you and call you a sorcerer. They say we must kill you or you will curse this castle with your dark magic,” he said gesturing to the abundant plant growth overcrowding the cell.

“Surely if I wanted to destroy this castle then I’d have done so already.” The thief did not move from her place.

“Then why have you not done so?” “I wonder,” she breathed so soft the king had

to strain his ears to hear. “You shouldn’t be here, your grace.”

The king grew impatient. “As your sovereign

ruler, you must do as I say,” he demanded in a voice befitting his position.

The thief remained unperturbed, “And what does your grace need of a lowly thief imprisoned in the dungeons of his castle?”

This gave the king pause. He did not know exactly what compelled him to see the thief besides the strange dream. “You— you will answer my questions!”

There was a moment before he heard an audible sigh and a rustle within the cell. “I’ll do as my king commands.”

“What are those markings on your back?” He could have asked why the plants grew in

the dark dungeon, or why they had not tried to kill him when he approached. Instead, he had asked the question that sparked his curiosity when he saw how beautiful the thief was.

“�o what do I owe th� honor,” swash cap

10

She draped a sheet over herself and sat before the king, the iron bars the only separation between them. “Days are long and dull down here. I sing songs so the diwata will play on my skin and leave marks of the outside world. It’s painful to let them play without the sun, but there’s not much I can do of that matter. They are also the ones responsible for this.” The thief gestured to the foliage.

“They say lotus flowers mean an estranged love," the king recalled.

“I wonder,” the thief said again. “Are you far from the one you love?”

11



��“I am dangerous”

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090

“Why are you down here?” The king asked for his second question.

“You know the answer to that, your grace. You sentenced my imprisonment.” As she spoke, white petals from the flowering bush beside her began to fall.

“They found you with a dagger in my room as I slept. You tried to kill me.”

“If you know, then why do you ask?”The king shook his head, confused. “They

found the real culprits later, mercenaries from the northern country. You were merely a hired

decoy whose job was to distract us by stealing the crown jewels while they poisoned the court.”

The thief said nothing as the king attempted to decipher his memories.

“Why did you try to kill me?” The king met the thief ’s eyes. Hers were the color of amber, a mark of the forest people.

“I did not try to kill you, your grace.”“Then what were you doing in my room with

a dagger?” he asked, frustration building because the thief spoke in circles.

“I was trying to save you.”

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Born on August 22, 1970, Jonathan Hoefler is an

American typeface designer and founder of The

Hoefler Type Foundry in 1989 based in New York.

In 1999 Hoefler began working with fellow type

designer, Tobias Frere-Jones. They co-owned the

company, Hoefler & Frere-Jones, from 2005–2014

until their notorious public split after which

Hoefler renamed the company to Hoefler & Co.

Hoefler has designed original typefaces for some

of the world’s biggest institutions, publications, and

brands including: Rolling Stone Magazine, Harper’s

Bazaar, The New York Times Magazine, Sports

Illustrated, Esquire, the Solomon R. Guggenheim cdcdc

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14

Museum, and the alternative band, They Might Be

Giants. The company’s work is part of the permanent

collection in many museums including: the Museum

of Modern Art in New York, the Smithsonian

Institution, the Victoria & Albert Museum, and

has been recognized by the American Institute of

Graphic Arts and the National Design Awards.

In 1995, I.D. magazine named Hoefler as one of

the forty most influential designers in America,

and in 2002, the Association Typographique

Internationale (ATypI) presented him with the Prix

Charles Peignot, their most prestigious award, for

his outstanding contributions to type design.

��igner

15

090

L ong ago, in a country by the sea, the kingdom held a weeklong celebration

leading up to the crown prince’s coronation. It was a grand ball with feasting and dancing every night. Known to all was the king and queen’s intention to find the prince a bride. But for all his princely duties, he would politely turn down every fair maiden who requested a dance.

That was until the strangest person appeared before him. In an ensemble of white and red, a girl with long limbs, a graceful stride, and an intricately carved fox mask bowed low before the prince. Entranced, the prince only watched as the girl lifted her head and smiled beneath a fox-mask’s painted eyes.

“Sweet prince, will you dance with me?” the girl asked in a clear voice. The court expected the prince to reject her.

“No,” he refused. But unexpectedly, to save the girl’s feelings, he added, “I don’t know how.”

The girl behind the fox-mask bowed again, “That’s alright. I’ll teach you.”

The prince shook his head to refuse a second time. “That is unnecessary.”

But the girl persisted for she was determined to dance with the prince. “What’s there to lose? We should consider every day lost on which we have not danced at least once,” she recited from a well-known novel.

The prince hesitated. Then, slowly, rose from his seat and offered his hand. “Very well, I will dance with you.” The girl smiled, and the court gasped in both shock and relief. Shock because they did not know the strange girl, and relief because the prince had taken interest in someone. They had worried he wasn’t interested in girls.

��“�i� you dance with me?”

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Designed to be a comprehensive typeface for

any typographer’s needs, Hoefler Text boasts

an extensive family of twenty-seven styles that

includes three weights: regular, bold, and black.

Each weight is in roman and italic and features

small caps, and italic swash caps. Also included

are lining figures, ligatures, fractions, math

characters, monetary symbols, and contextual

punctuation. In addition to two styles of engraved

capitals, Hoefler Text also has an ornaments font.

�eatur��

18

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As they took position on the floor, all the guests stopped dancing to watch the formerly disinterested prince dance with the mysterious girl. The girl taught the prince easily, and they treaded lightly across the marble tiles, stepping well in tune with the music.

The second night, the girl came again, this time in a gown of blue and a necklace that the prince thought familiar. Again she asked the prince for a dance, and again, he agreed. This time more confident than the last, they swept across the dance floor until the party ended.

The third night, the girl in the fox-mask wore deep violet, and from her ears hung jewels the prince thought becoming of the girl, but also strangely familiar. When she asked again for a dance, the prince readily took her hand.

�e danced with no one else that night.

19

alternate swash caps

The fourth night, the prince began to notice a pattern. The girl’s dress was a rich color of jade, and on her wrists twinkled bangles of precious metals he knew to have seen before. Yet, he remained silent, and accepted again when she asked for a dance.

The fifth night, the court pestered him before the girl arrived to the ball. They wanted to know who the strange girl was for she belonged to none of the noble families, and also implored him to dance with their daughters as well. So when the girl in the fox-mask arrived in a trailing gown of pale yellow and a gold circlet, he was waltzing with someone else.

They did not dance that night.

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mnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmnmn20

“Wi� you dance with me?” he a�ed for the fir� time.

The sixth night, the girl in the fox-mask did not appear. And despite the courts’ pleads to have him dance again with their highborn daughters, he refused them all.

On the seventh night, the girl in the fox mask appeared once more in an ensemble of white and red. This time, the prince rose before she spoke.

21

archaic swashes



The court quieted as the prince waltzed with the girl in the fox-mask.




�e court �uieted � the prince walt�ed with the gi�l in the foх-�as�.

roman

italic

black

black italic

assortment of special characters



“Please,” he began just as the valse ended. “what is your name?”

“Please,” he began, just as the valse ended. “what is your name?”

“Please,” he began, just as the valse ended, “what is your name?”

“Please,” he began, just as the valse ended, “what is your name?”

“�le�e,” he began, just � the �a�se ended. “What � your �ame?”

roman

italic

black

black italic

assortment of special characters



The girl did not answer his question.

“Thank you for the dances, sweet prince, but

I’ll take my leave now.”When the prince followed, she said, “I must thank you again for the lovely gi�s you’ve given me.”

Under the pale moonlight, the prince noticed that the girl had sharp canines in her smile.

“Gi�s?” the prince asked.

36 pt.

28 pt.

23 pt.

18 pt.

12 pt.



“L�� ,” �� . “Well then, you must

have forgotten one of these lovely gifts.”

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roman small caps

black small caps

italic small caps

black italic small caps





The prince plucked a violet flower from one of the vases decorating the terrace and took something out of his pocket. He placed them both in the girl’s hand. “You forgot the ring hidden behind the stone vault.”

He knows. The thief realized and backed away.“I will not tell anyone, so please let me see you

again,” the prince asked, moving to prevent the thief from escape.

26

27



“�weet prince, you’re a fool.”swash cap

Hearing this, the thief paused and gazed at the flower and emerald ring he had placed in her hand.

she said before jumping over the terrace and into the crashing sea below.

The prince ran to look over, fearful to see the girl’s body on the rocks, but he only saw the reflection of waves and foam in the moonlight.

��“eternal sleep”090

Instead of attending the sixth night of the coronation ball, the thief met with the

mercenaries from the northern country. The thief had been jealous when the prince

danced with the highborn daughters and realized that she had fallen in love with him. The thief wanted no more part in the prince's assassination.

However, the damage was done. Throughout the extravagant feasting, the women had laced the prince’s food with a fine black powder crushed from the seeds of a scarlet flower from across the sea. After the sixth night, the prince had already consumed enough poison to stop his heart.

The thief moved quickly, knowing she did not have time. She ran for the forest to find a sorcerer who could save the prince’s life. There was no definite path to find the him, but she was a child of the forest and raised in the magic of the old world. All she had to do was run deeper and deeper into the forest until it led her to him.

There were no clouds in the sky, and only a sliver of a moon provided light for the thief to see. Finally, the forest led her to the foot of an old tree with a door of black stone tangled in its roots. The door opened when she approached and closed when she passed through.

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A voice deep and cracked spoke in the language of the forest and the old world.

“Mangkukulam,” the thief addressed the sorcerer, bowing low. “Please, I need to save the prince.”

The mangkukulam appeared, sitting at the center of the room before a crackling fire. “Look at me, anak,” he commanded.

Slowly, the thief raised her head to see the sorcerer. He appeared to be an old man hunched over with age. His long gray hair tangled beneath a layer dust, and the shadows on his skin moved continuously in a dappled pattern of sunlight filtering through leaves. But the most striking of his appearance were dark eyes that saw nothing, and within those dark eyes shone constellations that twinkled when he spoke.

“Welcome, anak.What brings you to my hom�?”

30

swash

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�urpos��

Hoefler Text was designed to show off the

Mac’s ability to handle complex typography

due to advanced type technologies. Due

to its rich set of characters and variants

of ligatures, small capitals, initial and

terminal swashes, archaic long s, old style

figures, and ornaments, the typeface is

wonderfully useful and versatile. Therefore,

it is able to be used casually or to cater

to any variety of a designer's needs.

31

“What you ask for is an expensive request,” the mangkukulam croaked. “My price will be high. Even so, are you willing to pay it?”

“Yes,” the thief answered simply.“Anak,” child, he called her. “You are of the forest

so I will grant your request, but my price will be high.”“I will pay the price.”The stars in the sorcerer’s eyes twinkled softly.

“I ask again. Will you pay the price of this request?”“Yes.”At the third confirmation, the mangkukulam

lifted his hands over the fire. “I shall grant you the power to save your prince,” he chanted in the language of the forest. “The price will be your voice and his memories. You will sing for the diwata to play on your skin and eat the color underneath, and the prince will neither know nor remember you.”

The thief lowered her head.

32

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When he had done th�, the thief laughed.

The mangkukulam paused. “There is one way he may regain his memories,” he said in a hoarse whisper. The sorcerer told the thief what had to be done if she wanted the prince to remember her.

She laughed until there were tears in her eyes and laughed until she could not laugh anymore.

“Mangkukulam,” she said between gasps, “that’s too cruel.”

The thief blinked and stood once again in front of the old tree. The door of black stone was nowhere to be found.

In the thief ’s hand was a gunong, a dagger. “Stab his heart with this, and he will live,” the sorcerer’s voice told her.

33

ligature



090

On the seventh night, after pretending to throw herself into the sea, the thief

snuck back into the castle to return what she had stolen and to find the prince.

She found him asleep in his chambers, peaceful and unaware of the poison slowly creeping into his heart. The thief watched the prince’s chest rise and fall as she unsheathed the gunong. Then, poising the it over the prince’s heart, the thief plunged the dagger into his heart.

There was no blood. There was no mark. Even the prince’s clothes remained unscathed. But the gunong’s blade turned black as she removed it from the prince’s chest, and the thief knew it had taken the poison out of his body.

In the moment that she had removed the blade completely, the door of the prince’s

chambers burst open and guards marched in to surround the thief.

“Seize her!” the captain commanded.The dagger fell from the thief 's hands and

rang against the tiled floor.The commotion woke the prince. “What is

happening?” he asked, his voice heavy with sleep. “My prince, this girl tried to kill you. See the

dagger beside your bed.” The prince looked at the dagger with the

blackened blade and then to the thief. “Who are you?”

“My prince, this is the girl you have danced with these past few nights–”

The prince interrupted, “I did not ask you, Captain.” He turned to the thief and asked again,

“Who are you?”

��“you pierce my hear�”

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Hoefler Text was used in the 3rd Wikipedia

logo until the 2010 redesign, when it

was replaced with Linux Libertine.

Donna Dolce®, a luxury lingerie

shop for A-class customers, uses the

typeface for its customized logo.

Stove pipe manufacturer Muldenthaler

Emaillierwerke GmbH (est. 1887), uses Hoefler

Text in its font palette along with a sans-serif

and script typeface to combine the firm’s

history and tradition with the present.

�� Us�

36

Related to Hoefler Text, Hoefler Titling is

seen in the Smithsonian Magazine’s logo

Thrall, a book of poems by Natasha

Trethewey, uses both Hoefler Text and

Hoefler Titling for its content.



There was a sadness in the thief ’s smile. “I am no one, sweet prince.”

The prince's mind felt heavy, but despite that, he felt as if something were missing as well.

the orange flower of honor and glory. His thoughts cleared and then realized the gravity of an assassination attempt the night before his coronation. “Take her away.”

37

�e prince conce�rated on the regalia embla�oning the �nights’ armor,

swashes

��“memories”090

“Now you’re king,” the thief finished, “and I’ve been locked down here for

seven years.”The king said nothing. He had no words.

Surely the thief was lying. Without saying goodbye, he stood up and left the thief in the cell overgrown with vegetation.

After a week of reflection, the king returned. “How do I regain my memories?”

The thief looked at him, her amber eyes dull. “You must call me by name.”

“That is all?” the king asked incredulous. “If so, why did you not request an audience with me? Even in a court of trial I would have needed to say your name at least once.”

The thief ’s laugh echoed mirthless in the confines of her prison. “Your grace,” she said hoarsely, “I have no name.”

“What?”“Children of the forest are those abandoned

and left to the magic of the old world,” the thief explained. “We’re all but raised wolves. When we’re old enough to fend for ourselves, we must try to live in your new world with its petty rules and greedy people. It’s simply easier to live as an anonymous criminal. I overheard the plan to kill you and offered my services as a decoy, thinking I’d rob you on top of my pay.” The thief languished in the moss-covered bed. “I didn’t think I’d fall for a silly prince.”

The king ignored the last statement. “Surely, you have been called by a name before.”

The thief turned to the king again. “I’ve been called a thief, a liar, a whore, a wench, and many others of a similar variety. Take your pick.”

v

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While the king turned quiet, the vegetation within the dark prison grew small blue flowers shaped like stars. An idea dawned on the king.

For a brief moment, the air stilled. The thief laughed again. “Your grace must be ill if you believe a thief can be your queen.”

“Am I?” the king challenged. “For seven years after the coronation, I have taken no wife and have had no interest in marrying. Why then, would I say something so absurd to a criminal I cannot even remember?”

“�en I �i� ca� you my Queen.”

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40

The thief blinked. She thought her eyes were playing tricks on her. Slowly, the vegetation in the cell receded, and the lush foliage that covered the walls seemed to grow in reverse.

“Queen,” the king repeated, this time unlocking the cell. The retreating vegetation gathered at his feet and then shattered into countless fragments of star-like lights.

By calling her Queen, the king had given the thief a name he could call her by, and so the spell that had kept his memories hidden was broken.

The thief could only laugh. “My king,” she said for the first time. “You are indeed a fool.” Though the queen’s smile held no trace of sadness when she took his hand.

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�� Brownlee, John. ”Type Stars Jonathan Hoefler And Tobias Frere-Jones Settle Their Bitter Lawsuit.“ Fast Co. Design. 29 Sept. 2014. Web. 8 Dec. 2014. <http://www.fastcodesign.com/3036423/type-stars-jonathan-hoefler-and-tobias-frere-jones-settle-their-bitter-lawsuit>.

”Hoefler Text Fonts.“ Fonts by Hoefler & Co. Hoefler & Co. Web. 8 Dec. 2014. <http://www.typography.com/fonts/hoefler-text/overview/>.

”Hoefler Text in UseEdit.“ Hoefler Text in Use. Web. 8 Dec. 2014. <http://fontsinuse.com/typefaces/10167/hoefler-text>.

”Jonathan Hoefler.“ Beyond Tellerrand. 1 Jan. 2014. Web. 8 Dec. 2014. <http://beyondtellerrand.com/berlin-2014/speakers/jonathan-hoefler>.

Vu, Vy. ”Hoefler Text Font Book.“ Behance. 9 Nov. 2012. Web. 8 Dec. 2014. <https://www.behance.net/gallery/5851457/Hoefler-Text-book>.

Womack, Mark. ”Favorite Fonts: Hoefler Text.“ Obsession with Detail. 29 July 2007. Web. 8 Dec. 2014. <http://obsessionwithdetail.net/blog/2007/07/29/favorite-fonts-hoefler-text/>.

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��Dupont, Bernard. "Natal Lily (Gladiolus Dalenii Dalenii)." Flickr. Yahoo!, 17 Nov. 2013. Web. 15 Dec. 2014. <https://www.flickr.com/photos/berniedup/>.

Harris, Duncan. ”Poppies.“ Flickr. Yahoo!, 13 July 2013. Web. 15 Dec. 2014. <https://www.flickr.com/photos/duncanh1/>.

Hunt, Eric. ”Rhododendron - Pink - Capitol Hill.“ Flickr. Yahoo!, 4 June 2006. Web. 15 Dec. 2014. <https://www.flickr.com/photos/ericinsf/160405763>.

Ludlow, Gabrielle. ”Forget-me-not.“ Flickr. Yahoo!, 15 May 2013. Web. 15 Dec. 2014. <https://www.flickr.com/photos/gabludlow/>.

Neckman, Patrik. "Silene Viscaria.“ Flickr. Yahoo!, 3 June 2011. Web. 15 Dec. 2014. <https://www.flickr.com/photos/patrikneckman/>.

Peaceful-jp-scenery. ”Lotus.“ Flickr. Yahoo!, 19 July 2014. Web. 15 Dec. 2014. <https://www.flickr.com/photos/peaceful-jp-scenery/14502464458>.

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��This type specimen book is one of a series of 14 books designed under the direction of Prof. Anne H. Berry by the students of VCD 02: Typography at the University of Notre Dame during the fall semester of 2014.

This volume explores the use and origins of the Hoefler Text typeface created by Jonathan Hoefler in 1991. This book has been researched, designed, written, and edited by Alex Ignacio.

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the prince & the thief

Documents

thief s prison

lonely thief

thief s attention

prison overgrowing

dark dungeons

prisoners jail cell

growth of poisonous

alex ignacioe iefe rince