> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS Vol 2 Issue 6. July 2015

Also this month:Henri Hippo gets a makeover

10 YEARSAT FONT HOUSE

Celebrating

Introducing...OUR DESIGN STUDIO HAS REBRANDED

“Design is not what it looks like and feels like.Design is how it works”

STEVE JOBS

www.thecreativeworks.ie

“Kim & I love the new branding” Kanye

Con

tent

s

Enjoying your Imagine? Email your pic with Imagine to be featured here and receive a FREE GIFT! Email marketing@tpi.ie

3

Our Imagi-NationSome of the celebs who’ve been emailing us...

“Keep up the great work! Together, we can all

IMAGiNE...Yes we can!” Barack Obama

Font House Revamp 4

Celebrating 10 Years at Font House 5

General Mills Wall Branding 6

Louis Copeland Brochure Design 7

Smarketing Explained 8

Ulster Bank: The Progression of Henri Hippo 10

Whats New: Promotional Merchandise 11

TPI Services: Our Digital Solutions 12

20 Questions 14

Around the World: Global Inspiration 15

“Your design is awesome!” Tina Fey

10

15

“Love your work guys” Gary Barlow

Don’t be shy, pop in for a coffee…

4

FONT HOUSE REVAMP...

Tap and TPI Collaborate

TPI marked 10 years in Font House with a renovation of both the exterior and interior of the building. Utilising our friends in TAP Creations, the building was brought to life in a vibrant and personable manner. Housing over 100 staff across a number of companies, TPI has always been a hub of creativity and this is now reflected in our appearance.If your building or meeting room needs a facelift, talk to us!

L to R: Mandy Henry, Liz Finegan, Liz Feane, Zoe Behan, Lynn Birch, Marta Leoniec, Luciana Maluf Kearns & Colette Kelly

5

Celebrating 10 YearsAT FONT HOUSE

Party Time

Mark Hatty & Liam Gleeson

Karolina Butnoriute, Neil O’ Halloran & Violeta Irtmoniene

Lynn Birch & Liz Feane

Tracy Dodd & John Longmore

Sarah Alford, Amanda Longmore & Denis Gaffney

Brendan Delany & Derek Moynihan

6

General Mills

General Mills

Wall branding when implemented correctly, can act as a powerful tool for improving your office environment. The benefits of wall branding are far reaching and can significantly impact your employee’s satisfaction and productivity levels. An engaging environment can also reinforce the company’s ethos and communicate directly with the workforce.

TPI have worked in close correlation with a number of companies to roll out branded walls within the office environment. The latest project coming from General Mills.

The kitchen and staff area was to have a new, creative feel to it. One in which employees could relax. A combination of motivational and humorous quotes on a blackboard

effect were decided upon in a bid to highlight a fun and laid-back atmosphere. Typical chalk colourings were selected for the writing to enhance the blackboard effect.

The install was also undertaken by TPI and the finished job left the kitchen and staff area looking like an entirely new room.

Wall branding gives you the opportunity to convey your organisation’s culture.

Louis Copeland

LouisLouis Copeland, a name strongly associated with men’s tailored clothing, has become renowned for offering a range of designer suits and casual attire. The company which was established almost 100 years ago, has grown significantly since its creation and has built a respectable reputation within the fashion industry.

It is due to this superior standing, that when they proposed a brochure to The Printed Image, it was clear that a luxurious feel would have to be showcased throughout.

From there the account manager worked closely with Louis Copeland to produce a brochure that communicated the high end fashion appeal synonymous with the brand.

A brochure is not only an exceptional method of promotion, it also allows the business to provide in depth information on their offering. It is a strategic marketing tool that enables a company to showcase a tangible representation of the brand. This in turn can increase awareness amongst consumers, a crucial aspect in today’s society.

TPI are more than happy to help with your brochure requirements. With the design skills of our studio The Creative Works, we can take a brochure from concept to delivery on materials

and finishes to enhance the finished piece. Don’t hesitate to get in touch with your sales representative on 01 408 9222.

COPELAND

7

Smarketing

The sales team in turn claim that marketing are out of touch with what’s really going on with customers on the ground level. The counterargument coming from marketing is that sales are only interested in the short term profits and not the longer term goals.

The debate has lasted for generations and one that has extensive literature attached to it. Most notably is Philip Kotler’s piece titled ‘Ending the War between Sales & Marketing’? Which we definitely recommend.

A new term that has crept into the world of marketing and sales in ‘smarketing’. Hubspot define smarketing as ‘alignment between your sales and marketing teams created through frequent and direct communication between the two.’

In the past, marketing used to be about branding, advertisements and general strategy driven

SALES

MARKETING

SMARKETING

5 key steps to Smarketing:1. SPEAK THE SAME LANGUAGE More often than not sales and marketing, although two sides of the same coin, are accountable for different measures. Smarketing means aligning sales and marketing around the same goal – REVENUE.

2. SET UP CLOSED LOOP REPORTINGClosed loop intelligence improves the quality of information both ways between sales and marketing.

3. IMPLEMENT A SERVICE LEVEL AGREEMENTAn SLA defines what each team agrees to COMMIT to each other in terms of support.

4. MAINTAIN OPEN COMMUNICATION Weekly Smarketing meetings, monthly management meetings to share and communicate.

5. RELY ON DATAFacts beat fiction every time. Create and share a common dashboard with the reports aligned around team goals.

With thanks to ID Consulting.

SMARKETINGWhen sales are disappointing, marketing departments have a tendency to blame poor execution of the “brilliant rollout plan”...

SALES + MARKETING=

initiatives to leave consumers with a particular impression of your brand. It was believed that in turn, customers would keep you in mind when they were in a position to purchase your product.

Given the development of tactical initiatives, driven by online marketing, companies are seeing an increase of leads that originate from inbound marketing. This increases the need for effective communication between sales and marketing.

That’s a lot of words, what does it really mean and what can be done to improve it all? We all know that for many business owners, the day-to-day demands of their business distract from bigger picture growth goals. Tasks like “call this customer” and “email that estimate” take attention away from the strategies that can help your business thrive. Try to look beyond that…

In truth, the solution to your marketing woes is as simple as developing a clear approach based on lead and customer behaviours. Just as a business plan is essential for outlining the nature and scope of your business, a well-thought-out marketing plan will set the foundation for how you attract, capture and keep happy customers. Don’t forget to keep sales in the loop in all of this…

8

Runway Marketing

Henri Hippo

Henri Hippo has been a long standing representative of Ulster Bank, one which many of us are fondly familiar with. His introduction into the bank’s communication and marketing strategies began in the early 1970s as part of a campaign to encourage children to think of savings from a young age.

Since his introduction as a savings box, Henri Hippo has encouraged a sense of affection and recognition between the bank and its customers. Since he came to be, Henri Hippo has remained a potent marketing tool for Ulster Bank, progressing from a hippopotamus on all fours to a humanised version which saw him standing tall on two feet with a full personality included. He also acquired clothing along the way.

As this campaign is primarily targeted at the younger segment of the market, Ulster Bank came to TPI Premiums and requested a more modernised version of Henri Hippo. One that would appeal to today’s generation of young savers; a friendlier looking model.

Ulster BankThe Evolution of Henri Hippo

10

The Premiums team understood that the iconic persona that is Henri Hippo would still have to remain intact, with slight changes being made to achieve this new look. Premiums worked closely with Ulster Bank’s marketing team throughout the refresh. Together they created a ‘cuter’ and ‘friendlier’ version of the legendary hippo.

THE REFRESH INCLUDED:

» A smaller, more shapely figure » Henri Hippo smiling » Brighter eyes to correspond with the smile

» Smaller ‘cuter’ ears » Centering of the logo to make it more prominent

» A lighter, smoother plastic was used to ensure the finish was child friendly

Each of these changes combined to give Henri Hippo an entire new look and feel whilst still remaining true to the origins of his creation. The TPI Premiums

team then ensured that the agreed modifications were carried out to the highest quality and delivered to their client.

If you want to see the new and improved Henri Hippo money box, all you have to do is open a youth savings account with your local Ulster Bank.

For further information, call into your local Ulster Bank branch or visit ulsterbank.ie

The TPI Premiums team are here to help with all your promotional merchandise requirements in a timely, professional and friendly manner. Get in touch on: 01 408 9222.

what’s newin promotional merchandise

What’s New

1111

Perfect for a Consumer Giveaway or a Social media Competition

* Quality product that is practical and desirable.

* Great for the summer season!

* Apron with white drawings of a playing field, includes a spatula, fork and tongs with wooden handles and a cut out of a football.

* Order from just 100 units * Leadtime 3 weeks from approval on proofs

* Pad printed with your logo

Have an event coming up and need some printed t shirts? Look no further! Whether you are giving them away as a freebie or need your staff to look smart – We have it covered!!

* Over 50 different colours to choose from* Men’s, Women’s and Kids sizes available* Full colour print and Spot colour print available* MOQ 25 units* Fast turnaround

5 pcs football BBQ set and Apron

Branded T Shirts

Branded Carry Caddy The Carry Caddy is the perfect in-car storage solution. Great for transferring shopping from the trolley to the car. The robust design has a boxy look thanks to its supportive sides, while the clever design allows the bag to be folded down when not in use. It has two sets of handles; one pair of long handles to the front and back and one pair of short handles to the sides.

* Order from just 100 units * Fast turnaround time * Available in 2 colours* Get your brand or company

noticed!

what’s newin promotional merchandise

12

TPI Digital Innovations

At The Printed Image we are embracing Web2Print portal services and for good reason.

The term Web2Print has been around for several years but the concept is only beginning to gain popularity in today’s climate of cutting cost and improving efficiencies from both the client and a print provider perspective. Most importantly it makes the procurement and distribution of print through The Printed Image easier for our clients.

Any large organisation with multiple buyers or operating in multiple locations can benefit greatly from our Web2Print service. Each location has the ability to order and customise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations; key to achieving this consistency is often in the marketing literature, from menu cards to business cards, from leaflets and letterheads to newsletters and so on. This is where a Web2Print portal service is invaluable.

One of the added benefits of most Web2Print services is that

12

TPI Services

SERVICESJoin us in our move from offline to online!

the user interface can be tailored to the client’s exact requirements. It automatically books a job into the print system, creates print-ready artwork and processes everything up to the print stage.

The advantages of using a Web2Print solution are many and here are just a few of them…

• Branded client Web2Print portal

• Streamlined admin allowing localised ordering online in minutes.

• Brand Management with pre-approved templates allowing brands to control content.

• Localised users can customise, approve and place orders for products instantly online.

• Brand consistency is managed as areas of templates remain consistent throughout but allow for controlled customisation for branch offices or franchisees.

• Streamlined transfer of data resulting in shipping, purchasing and personalised billing integration with third party software providers.

• Cost savings on admin and obsolesence.

• Faster turnaround and automated order processing at The Printed Image.

CLIENT BENEFITS:Our Web2Print solution provides clients with unique product ordering capabilities.

PRINT-ON-DEMANDReducing obsolence and only ordering what is needed.

STOCK MANAGEMENT Stock products can be ordered online.

CUSTOMISED PRINTUnique personalisation of products to local needs. Create and approve online.

NON-PRINT ITEMSOther non print related items can be ordered online such as merchandising.

It is an additional benefit that client administrators can monitor activity with real-time reports and visibility on work in progress, order history or detailed analytic reporting on account spend in key areas of the business.

TPI Digital Innovations

1313

TPI DELIVERING DIGITAL INNOVATIONS TO MAKE LIFE EASIER FOR YOU

TPI’s Proof Made Easy is an online proofing solution for marketing teams of any size in any industry who need to deliver design projects faster and more efficiently.

Proofs are shared via the cloud based application and can be distributed among different members of the marketing team. Individuals can collaboratively proof instantly online anytime, anywhere, even when out of the office. Creative services, merchandising, advertising and content coordinators get real-time views of feedback and approval status to keep projects on track.

CLIENT BENEFITS

* NO MORE EMAILS

* NO MORE PDF’S

* COLLABORATIVE COMMENTS

* SEE WHAT OTHER PEOPLE HAVE SAID

* SAVE TIME ON CHANGES

* SAVE COSTS – LESS PROOFS, LESS COSTS

TPI have introduced TPI Box, a TPI branded client interface which easily allows the file transfer of large documents between TPI and clients. Given the nature of our business, we are handling large files on an all too often basis. We deal in high res artwork making its way from the client to design and onto print multiple times per day. Added to that is our 100

strong workforce who’s primary source of file transfer is through email. The effects of the above on our servers was damaging, while trying to easily manage files was proving tedious.

To counteract the above and provide added value to our clients, TPI have launched TPI Box.

Hello Cathal....

Font HouseFonthill Industrial ParkDublin 22IrelandTel. +353 1 408 9222Email. hotels@tpi.iewww.tpi.ie TPI Driving Clever Customer Communications

PageFlex – Online Ordering System Any large organisation with multiple buyers or operating in multiple locations can benefit greatly from our Web2Print service. Each location has the ability to order and customise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations and this is where a Web2Print portal service is invaluable.

6 Pointers for benefits for Car Dealerships:

– Print on Demand: Dealerships only order what they need reducing stock wastage on

outdated products.

– Brand Management: Easy inline customisation of predefined marketing design templates saving time and money in design.

– Faster Turnaround: Easy ordering in minutes, saving long admin delays in organising artwork and proofs and orders automated into our production workflow.

– Stock Management: Order from TPI Centralised Stores, showing dealership real-time stock quantities available

– Non Print Items: The www.tpihub.com is not limited to print and can accommodate merchandising product also.

– Transactional Visibility: Pricing online are agreed upfront, dealers clearly see pricing before order.

131105 TPI Car Dealer Brochure.indd 1 17/11/2014 15:38

THE BENEFITSCONTROL ACCESS TO FOLDERS/FILES Instantly create shared folders for projects of any size, and control what each person has access to. Manage co-owners, editors and view-only collaborators in a few clicks.

SHARE ANYWHERE Create a secure link from anywhere – web, mobile or desktop. Access your TPI files anywhere on the go from this link. You don’t have to have access to your email to view files.

LARGE UPLOAD LIMIT Tired of attaching documents to emails only to find that you have reached your limit. TPI Box counteracts this. Get your IT department off your back by choosing TPI Box.

Check out the video at YouTube.com/TPIDublin to see how it all works.

Get intouchtoday!

14

Get to know

”“

DEE COLGAN, MD of Runway Marketing

Remember the little things

WHAT MAKES YOU HAPPY?Easy - my two boys Bobby & Ben.

LAST PIECE OF MUSIC YOU BOUGHT? I have no idea…more of a radio/podcast girl!

WHAT WAS THE LAST HOLIDAY YOU WERE ON? Weekend in Edinburgh for the Ire v Scot Six Nations but being holiday specific it was Tenerife with the family in March.

A FILM YOU WOULD RECOMMEND? I’m better off not recommending a movie. I get slated for my recommendations. Plus, I usually fall asleep at the opening credits.

ONE PHONE CALL BEFORE THE WORLD ENDS, WHO IS IT?My husband or my Mum, don’t make me choose!

MOST OVERUSED PHRASE? ‘Ah, look at the time’.

YOUR FAVOURITE GADGET?Wemo. Lifechanging!

YOUR CHILDHOOD HERO? The Sweet Valley High twins!!

TOP 3 DINNER PARTY GUESTS?Will.i.am for his humour, Prince Harry and Victoria Beckham.

BEST ADVICE YOU’VE HEARD?Remember the little things because some day they become the big things.

FAVOURITE MEAL? Sushi or a BBQ outside with friends.

WHAT’S YOUR FAVOURITE CAR?Mini Cooper or Range Rover – toss up.

WHO WAS YOUR FIRST CRUSH?Dieter Brummer (Shane in Home & Away!)

WHAT ARE YOUR FAVOURITE HOBBIES? Walk in the fresh air and a night out with friends.

FAVOURITE TIME OF THE WEEK?Saturdays.

BEST WAY TO SPEND YOUR ANNUAL LEAVE?Waking up to sunshine, lying on a beach and a cold drink in hand!

ANY HIDDEN TALENTS? Double jointed.

MOST MEMORABLE RUNWAY MOMENT? First client payment. Thank you, you know who you are!

MOST EMBARRASSING RUNWAY MOMENT? None as yet (touch wood!)

DID YOU ENJOY THIS QUIZ? Do I win a prize if I say yes?

15

AROUNDTHE WORLD!!

INSPIRATION FROM SOME OTHER PARTS OF THE GLOBE

Global Inspiration

SHADOW WIFI13 (LIGA CONTRA EL CANCER)

A network of free Wifi that only works in the shadow to prevent skin cancer was set up in Peru for Liga Contra el Cancer.

SKY TV: HISTORY8Today something is happening in Auckland New Zealand. Suddenly a street got taken by actors who played out one day in the life of young Kiwi men away at war in 1915. Passersby could watch as Sky and the History Channel filmed a television commercial live, while in breaks the actors performed a scene for the crowd.

NHS: #MISSINGTYPEThe letters A, O, and B are being dropped from signs as a way of raising awareness of the need for donations of those blood types.

MONTH DATE EVENT VENUE

July 9th - 12th Dun Laoghaire Regatta

July – August 22nd – 1st The Bodyguard Bord Gáis Energy Theatre

July – Aug 27th – 2nd Galway Races Summer Festival

August 3rd August Bank Holiday

September 4th Euro 2016 Qualifiers Gibraltar v Republic of Ireland Estadio Algarve

September 4th - 6th Electric Picnic Stradbally, Co Laois

September 7th Euro 2016 Qualifiers Republic of Ireland v Georgia Aviva Stadium

September 10th - 12th Kinsale Shark Awards Kinsale

September 19th Rugby World Cup Ireland v Canada Millennium Stadium

September 22nd – 24th National Ploughing Championships Ratheniska, Co Laois

September 27th Rugby World Cup Ireland v Romania Wembley Stadium

October 4th Rugby World Cup Ireland v Italy Olympic Stadium

October 8th Euro 2016 Qualifiers Republic of Ireland v Germany Aviva Stadium

October 11th Euro 2016 Qualifiers Poland v Republic of Ireland National Stadium, Warsaw

October 11th Rugby World Cup France v Ireland Millennium Stadium

October 26th Dublin Marathon

October 26th October Bank Holiday

October 31st Halloween

October 31st Rugby World Cup Final Twickenham Stadium

November 6th – 15th Cork Film Festival

December 24th Christmas Eve

December 25th Christmas Day

December 26th – 29th Leopardstown Christmas Festival Leopardstown Racecourse

December 26th St Stephen’s Day Bank Holiday

EVE

NT

GU

IDE

Contact “TPI for ideas

on how to target these

events.”

Clever Customer Communications / 01 408 9222 / www.tpi.ie

Dates For Your Diary