the product guide - chi hair care - education portal | chi hair …€¦ · rub desired amount onto...

The PRODUCT GUIDE

A complete line of grooming essentials specifically developed to make men even better men.

FAROUK SYSTEMS, INC. • 250 Pennbright • Houston, Texas 77090 • FAROUK.COM

ESQUIRE & ESQUIRE GROOMING are Trademarks of Hearst Communications, Inc.

SKU# MA9240-B

Grooming, like so many things, is not a matter of following orders—it’s about

finding what’s right—and men need options. Introducing a complete line of

products to clean, nourish, strengthen, and style hair regardless if it’s short,

long, wavy, or broomstick straight. Formulated with proven ingredients to

stimulate hair growth and exfoliate the scalp—all without harsh chemicals and

parabens—the Esquire Men’s Grooming Collection features expertly formulated

products and useful tools for every hair type and style. Wash, style, repeat.

Proceed with confidence.

KEY INGREDIENTS

• Redensyl®

• Vitamin E & Antioxidants

• Keratin• Provitamin B5• Blend of Extracts

03

The EXTRA TEN PERCENTOUD OIL

You might recognize the word oud from the ingredient list

of your cologne. It’s an oil—rare and precious—comes from

the middle east, and now, for the first time it’s in a men’s

grooming line. We’re not sure if we’re ready to follow suit and

refer to it as “liquid gold,” but it’s about the purest fragrance

money can buy, and it smells pretty darn good.

The SHAMPOO 3fl. oz., 14 fl. oz. & 25 fl. oz.

The CONDITIONER3fl. oz., 14 fl. oz. & 25 fl. oz.

This unique formula contains a blend of saw palmetto, pea sprout, chia seed,

eucalyptus, and ashwagandha to make your hair look and feel fuller—all

while preserving its natural balance. It gently cleanses the hair and scalp,

and eliminates build-up and impurities while increasing hair’s strength and

density. Concentrate on your hairline and behind your ears—the places your

scalp produces the most oil.

FEATURES AND BENEFITS• Formulated with Oud Fragrance

• Increases Appearance of Thicker, Fuller Hair

• Paraben, Sulfate, and Cruelty Free

DIRECTIONSApply a small amount to wet hair and massage into hair and scalp.

Rinse hair thoroughly with water.

Shampoo is for cleaning. Conditioner is for protecting. This formula contains

a unique balance of Vitamins B and E to soothe and protect against dryness

and irritation. It leaves your hair soft, manageable, and ready for styling. It

also makes your hair more shiny if you care about such things.


• Increases Appearance of Thicker, Fuller Hair


DIRECTIONSApply a small amount to wet hair following shampoo, distribute evenly, and

let sit for 2-3 minutes, then rinse well.

CLEAN

04

The 3-in-1 SHAMPOO, CONDITIONER

& BODY WASH 3 fl. oz. & 12 fl. oz.

Although it’s unlikely to do a better job than a separate body wash, shampoo,

and conditioner, if you’re going to the gym or away for the weekend, there’s

nothing more convenient. Shame you can’t brush your teeth with it, too.


• Body Wash, Shampoo, and Conditioner All in One

• Cleanses and Eliminates Buildup

• ProVitamin B5 Provides Moisture and Improves Elasticity


DIRECTIONSHAIR: Apply to wet hair and lather well. Rinse thoroughly with water.

BODY: Apply a generous amount to body and lather well. Rinse thoroughly

with water.

CLEAN

07

STYLE

08

The THICKENING CREAM

The WAX

The POMADE

The GROOMING SPRAY

The DEFINING PASTE

The FORMING CREAM

The TEXTURED GEL

The CLAY

The SHAPER

The FIRM GEL

ESQUIRE GROOMING Styling Products

HOLDLight to Strong

SHINEMatte to High Shine

Shampooed? Conditioned?GOOD. PROCEED ACCORDINGLY.

The THICKENING CREAM8 fl. oz. – LIGHT HOLD

The DEFINING PASTE3fl. oz. – MEDIUM HOLD/LOW SHINE

This lightweight styling cream helps create the appearance of thicker, fuller

hair—the closest thing to bottled confidence money can buy.


• Light Hold


DIRECTIONSApply a small amount onto palms and distribute evenly through damp or dry

hair for a more volumized look.

Between taping and stapling your hair into position, neither of which we

suggest, lies the world of pastes. This one is specially formulated to add

natural-looking separation and a little shine, texture, and fullness. Dry and

shape your hair first to avoid making it feel too crunchy.


• Provides Texture and Gives the Appearance of Fuller, Thicker Hair

• Paraben and Cruelty Free

DIRECTIONSRub desired amount onto palms and work evenly through damp or dry hair.

For best results, blow-dry hair with The Hand Brush Dryer.

STYLE

11

STYLE

12

The FIRM GEL8 fl. oz. & 25 fl. oz. – STRONG HOLD/HIGH SHINE

The TEXTURED GEL8fl. oz. – MEDIUM HOLD/HIGH SHINE

This non-flaking gel provides a long-lasting firm hold to create high

definition styles and polished looks with maximum shine. Formulated with

ProVitamin B5 to help soothe and protect against dryness and irritation.


• No Flaking

• Alcohol Free


DIRECTIONSApply to damp hair and style as desired. For an alternate finish, blow-dry hair

with The Hand Brush Dryer.

This non-flaking gel provides medium hold and high shine to help create

textured styles with the appearance of thicker, fuller hair. It’s formulated with

ProVitamin B5 to help soothe and protect against dryness and irritation.


• No Flaking

• Alcohol Free


DIRECTIONSApply to damp hair and style as desired. For an alternate finish, blow-dry hair

with The Hand Brush Dryer.

The FORMING CREAM3 fl. oz. – MEDIUM HOLD/MEDIUM SHINE

The POMADE3fl. oz. – LIGHT HOLD/MEDIUM SHINE

An extremely pliable, medium hold styling cream that can be worked through

hair easily to create an array of styling options. Start with half as much as you

think you need to avoid unexpectedly looking greasy or shellacked.


• No Residue Left Behind


DIRECTIONSRub desired amount onto palms and work through damp or dry hair. Style as

usual. For best results, blow-dry hair with The Hand Brush Dryer.

Redefine your style and create a sleek and polished look with this

light hold, medium shine pomade. Added bonus—it’s water soluble—so

your commitment isn’t till death do you part.


• No Residue


DIRECTIONSRub desired amount onto palms and work through dry hair. Style as desired.


STYLE

14

STYLE

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The SHAPER3 fl. oz – STRONG HOLD/LOW SHINE

The CLAY3 fl. oz – STRONG HOLD/MATTE FINISH

This strong hold, low shine flexible styling cream adds texture and increases

the appearance of thicker, fuller hair. Create loose textured styles that last

all day.

FEATURES AND BENEFITS• Formulated with Oud fragrance

• Fiber-like Cream Provides Texture and the Appearance of Fuller, Thicker Hair


DIRECTIONSRub desired amount onto palms and work through damp or dry hair. Style as

usual. For best results, blow-dry hair with The Hand Brush Dryer.

Create a gritty, textured look with a strong, long-lasting hold and matte finish.

Style your hair to have just the right amount of wrong.

FEATURES AND BENEFITS• Formulated with Oud fragrance

• Matte finish for a gritty textured look

• No flaking

• Paraben Free & Cruelty Free

DIRECTIONSRub thoroughly between your palms to soften before working into damp or

dry hair. For best results, blow-dry hair with The Hand Brush Dryer.

The WAX3 fl. oz. – LIGHT HOLD/LOW SHINE

The GROOMING SPRAY14 fl. oz. – MEDIUM HOLD

Control frizz and fly-aways with this light hold and low shine wax. Perfect

for creating low-maintenance, effortless looks while maintaining the ability

to reshape styles.


• No Flaking

• Provides a Natural Shine

• Humidity Resistant


DIRECTIONSRub desired amount onto palms and work through dry hair. Style as desired.


Controls fly-aways and increase your hair’s manageability with the added

benefit of a buildable, flexible hold. Perfect for finishing and locking in styles.


• Buildable Hold


DIRECTIONSApply to damp or dry hair and comb through hair to lock in style. For best

results, use The Esquire Grooming Classic Straight Comb.

STYLE

18

INFRARED TECHNOLOGY SMOOTHS & RETAINS MOISTURE

TRIGGER BUTTON RELEASES BRUSH FOR CLEANING

CONTROL SWITCH FOR TEMPERATURE & SPEED LEVELS

SOFT-TOUCH GRIP OFFERS CONTROL DURING USE

TOOLS

21

The BRUSH DRYERBETTER SHAPING, BETTER STYLING

Q: WHAT IS IT?A: It’s the first of its kind, and we’re calling it The Brush Dryer—think of it as a

brush with the added benefit of drying as you style. It gives you more control,

which is good, if you actually care where your hair ends up.

Q: WHY DO I NEED IT?A: It adds volume and allows you to begin shaping and styling your hair before

you put product in it, which means you can use less product—better for your

hair, and nicer (ahem) when fingers are run through it.

Q: HOW DO I USE IT?A: A quick towel dry is the first step. Turn it on and comb in the direction you

ultimately want your hair to fall. It’s designed to fit in your hand a number

of different ways, so hold it however you find to be most comfortable. When

your hair is dry, and now in the general shape and direction you want it to be,

apply styling product.

KEY FEATURES• 125V, 400W, 60Hz

• Infrared Heater

• Heat Resistant Bristles with Ballpoint Pins

• DC Motor

• Two Settings for Temperature & Speed Control

• Comfortable Grip Allows You to Dry and Comb Hair Easily

• Premium Soft-Touch Finish

• Two Year Warranty

The CLASSICPROFESSIONAL CLIPPER

BEHIND NAIL CLIPPERS AND A RAZOR, IT’S THE MOST

IMPORTANT TOOL IN YOUR ARSENAL

TOOLS

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WHAT DO YOU DO WHEN A CLASSIC HAS STOOD THE TEST OF TIME?Make everything that goes into it just a little bit better—and that’s exactly

what you can expect from these clippers.

THE MOTOR IS STRONGER. AND POWER IS IMPORTANT.The rotary motor easily powers through wet and thick hair, allowing you

more control and better focus on trimming and styling. There’s no irritation,

pinching, or snags—added bonus—it’s quieter too.

THE BLADES ARE BETTER.Adjustable stainless steel blades cut in both directions for added control,

less irritation, and more accurate cutting. They maintain their edge longer

and easily maintain hair styles from the closest crew-cut to the shaggiest

shoulder length.

KEY FEATURES• 125V, 60Hz, 10W

• Easy On/Off Switch with Adjustable Lever

• Quiet Motor

• Classic Design with Hook for Easy Storage

• Two Year Warranty

KIT INCLUDES4 Guards (12mm, 9mm, 6mm, 3mm), Blade Oil, Cleaning Brush

ADJUSTABLESTAINLESS STEEL

BLADES

TAPERLEVER

EASY ON/OFFSWITCH

SOFT-TOUCHGRIP OFFERS

CONTROL DURING USE

WIDE STAINLESSSTEEL BLADES

RELEASE BUTTON FOR CHANGINGATTACHMENTS

STORAGE/CHARGING BASE

SOFT TOUCHGRIP OFFERSCONTROLDURING USE

TOOLS

25

The FIVE PIECE TRIMMER SETPRECISELY TRIM YOUR BEARD, HEAD, OR

ANY OTHER PLACE HAIR CAN GROW

One-size-fits-all isn’t our typical mantra, but here’s an exception—The Five

Piece Trimmer Set. You need power, precision, control, and versatility—this

premium trimmer has them all. Instantly interchange any of the five grooming

blades to achieve a well-groomed look around the tightest curves and tough-

est crevices—tackle your beard, nose, ears, unibrow, neckline, underarms,

back, and any other place hair can grow.

KIT INCLUDES• Detailing T-Blade stainless steel blade for extreme precision

• Wide Stainless steel blade for clean lines and cutting performance.

• U- Blade for Lining and Designing

• Nose Hair Trimmer and Shaver

• Five comb attachments for various cutting lengths (2, 4, 6, 12, 16mm)

• Power Rechargeable Base and Charger

• Comb, Cleaning Brush and Blade Oil

The MEN’S GROOMING BRUSH

The COMBS

With a compact design for comfortable and fast styling, The Men’s Groom-

ing Brush can be used for all hair types. It detangles and slides through hair

easily providing a scalp massage from start to finish.

KEY FEATURES• Nylon Bristles for Easy Detangling and Styling

• Classic Design

CLASSIC STRAIGHTDurable with a classic tortoise finish, The Classic Straight Comb is ideal for

everyday use. Evenly spaced teeth create a smooth groomed look.

CLASSIC DUALProfessionally designed, The Classic Dual Comb is an all-purpose comb for

styling and detangling. Ideal for all hair types and lengths.

CLASSIC DUAL TRAVEL SIZEThe Classic Dual Travel Size Comb is a compact and lightweight comb, making

it a perfect travel item for all styling purposes.

KEY FEATURES• Durable Material that is Resistant to Hair Chemicals

• Classic Tortoise Finish

• Shiny, Polished Finish for Control and Styling

• Lightweight

TOOLS

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THE MENS GROOMING BRUSH

THE CLASSIC STRAIGHT COMB

THE CLASSIC DUAL COMB

THE CLASSIC DUAL TRAVEL SIZE COMB

the product guide - chi hair care - education portal | chi hair …€¦ · rub desired amount onto...

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