the profoam marketing · 2016. 3. 6. · search engine optimization (seo) ... evaluate; streamline...
TRANSCRIPT
THEPROFOAM MARKETING
DIFFERENCEMarketing & Support Tools Available ONLY to Profoam Contractors
01 02 03 04 05Website Support & Hosting
Local SPF Sales Leads
Google Advtg Support
SprayFoam.com
Search Lisitngs
Business & Tech Support
Lead Generation • Graphic Design • Websites Search Engine Optimization (SEO) • Brochures • Video
Choosing the right partner in any new business venture is crucial and the SPF (Spray Polyurethane Foam) contracting business is no exception. Profoam specializes in helping individuals or companies enter into the spray foam insulation or roofing business successfully. In the SPF business, the learning curve to success can be long and hard without the right partner to guide you. Profoam was founded by sprayfoam professionals who saw a void in the industry when it came to suppliers who understood the needs of SPF contractors and could offer ongoing training and support for their new business. As a Profoam business professional, you can be assured that you have the proper training, support and credentials to successfully maneuver your business through the day-to-day challenges of owning and operating an SPF contracting company.
Perhaps you’re already in the sprayfoam contracting business but haven’t found a good, reliable supplier to team up with that brings value to your existing company. Profoam prides itself on being a value added partner by helping our customers evaluate; streamline and expand their existing business to make it more profitable. Most SPF contracting companies have areas of improvement or desire of expansion. Because Profoam has nearly three decades of experience in the SPF industry, we can quickly identify our customer’s needs and set a plan of action in motion to help them achieve their professional goals.
Your Bottom Line is Our Top Priority!
www.profoam.com • Toll Free: (866) 644-3626
Here are just a few examples of services we offer that may apply to your company:
• Expansion Into Foam Roof & Coating Applications
• Expansion Into Commercial Applications
• Expansion Into Polyurea Applications
• Expansion Into Industrial Applications
• Expanding Marketing Efforts such as Web Sites, Media, and Lead Generation
• Expanding/Improving Your Sales Team
• Application Training For Efficiency & Profitability
• Health & Safety Training (PCP Certification)
• Specialty Foam Applications
Ongoing Training & SupportFor almost three decades, the Profoam staff has been manufacturing turnkey mobile spray rigs for the SPF industry. During that time, we have helped hundreds of new SPF contractors become long-term professionals in this competitive industry. We will be the first to admit that building and selling someone a mobile spray rig is the easiest part of what we do. The difficult part for most foam and equipment suppliers is to teach new SPF customers how to own and operate a successful sprayfoam contracting company.
Most SPF equipment providers only offer a ½ to 2 day classroom training “crash course” and then leave it up to the new sprayfoam business owner to figure out the rest from there. Profoam refuses to allow this to happen with our business partners. We realize that it takes years to develop a successful sprayfoam business program. A day or two of classroom training just isn’t enough to truly teach a new business owner the keys to success in this highly competitive industry. Profoam has spent the past few decades developing a system for success that involves classroom and field training as well as other forms of communication throughout the course of business development.
Some of the keys to success in the SPF contracting business are:
• Equipment Training• Spray Training• Health & Safety Training• Marketing/Lead generation• Networking• Bidding Projects• Selling/Closing• Jobsite training• Equipment Maintenance• Invoicing/AR• Margin Tracking• Labor Management
Profoam can provide the right training and support for its business partners as proven by our 95%+ success rate in helping new SPF contractors enter into the sprayfoam contracting business over the past 20 years.
SPF Contractor Finder Listing and Links on SprayFoam.com*
01 02 03 04 05Website Support & Hosting
Local SPF Sales Leads
Google Advtg Support
SprayFoam.com
Search Lisitngs
Business & Tech Support
The Profoam Marketing Difference!No Other SPF Supplier Provides All This Marketing and Sales Support
www.profoam.com • Toll Free: (866) 644-3626
Profoam supports the industry’s largest and busiest spray foam information website, SprayFoam.com. We provide every one of our elite customers a co-branded business listing on SprayFoam.com.
SprayFoam.com operates the largest and most visited Spray Foam Contractor Directory on the planet. Everyday thousands of homeowners, builders, architects and facility managers visit SprayFoam.com looking to find local SPF contractors like you.
Welcome to the Profoam Marketing Center! As a valued Profoam customer, you gain access to all the advertising and support services we use to build our own National Brand.
With our committment to national advertising, we negotiate big discounts and deals to pass along to our customers.
Custom Designed Trailer Graphics and Logo Artwork
Access to Website Templates and Custom Built WebsitesProfoam has contracted the industry’s leading marketing company to build websites, brochures, videos and internet advertising campaigns for our customers at heavily discounted rates.
Between Profoam and our digital marketing partners, we have all the photos, graphics, skills and experience you will ever need to keep your spray foam buisness ahead of the competition and profitable.
Spray Foam Job LeadsProfoam is engaged in several national marketing campaigns that generate thousands of spray foam job leads for our Elite Applicator Network. Once you become a Profoam customer we will send you jobs in your local area. At Profoam we succeed together. Increase your sales with Profoam’s powerful lead program.
What is Spray Foam?Spray polyurethane foam (SPF) is a spray-applied plastic that can form a continuous insulation and air sealing barrier on
walls, roofs, around corners and other surfaces. SPF insulation is known to resist heat transfer extremely well and offers
a highly effective solution in reducing unwanted air infiltration.
Spray Foam is an Energy Efficiency SolutionAs much as 40% of a building’s energy is lost due to air infiltration. Gaps, holes and air leaks can make energy bills unnecessarily high. Spray foam performs as both insulation and an air barrier, closing gaps that let air escape and add dollars to monthly energy bills.As much as half of the energy used in a home goes to heating and cooling, accord-ing to EPA.(1) Maintaining an optimal heating, ventilating, and air conditioning (HVAC) system can make your home more energy efficient. With spray foam, HVAC sizing can be reduced as much as 35%.(2) Air leaks that can waste energy and drive up utility bills can be filled with spray foam.
Some common spots for air leaks that can be sealed with spray foam include the area behind knee walls, attic hatches, wiring holes, plumbing vents, open soffits, recessed lights, furnace flue or duct chaseways, basement rim joists, windows and doors.(3)“Cool roofs” are designed to maintain a lower temperature than traditional roofs.(4) They are light in color and reflect sunlight. Spray foam applied to the roof of a building can provide cool roof performance when topped with a protective, reflective coating. Spray foam roofs do not require metal fastening, eliminating the potential for thermal shorts or bridges that allow heat to enter.
COMMON AIR LEAKSAIR LEAKING OUTAIR LEAKING IN
Top plate
Hood Vent
Sill Plate
AC LineWater Heater Vent
Dryer Vent
CRAWL SPACE
Insulation Gaps Plumbing Vent Stack
Roof Intersections
Exhaust Vent Empty Wall SpaceDropped Soffit
Poor Insulations
Floor Plate
Outdoor Faucet
Open Soffit
Attic Hatch
Recessed Lighting
Duct Register
SPRAY FOAM SEALED HOUSE
Top plate Sealed
Hood VentSealed
Sill Plate Sealed
AC Line SealedWater Heater Vent
Sealed
Dryer Vent Sealed
Insulation GapsSealed Plumbing Vent StackSealed
Roof IntersectionsSealed
Exhaust VentSealed
Filled Wall Space
Sealed Wall
Floor Plate Sealed
Outdoor FaucetSealed
Sealed Soffit
Attic HatchSealed
Sealed RecessedLighting
Duct RegisterSealed
Weather ProofDoors And Windows
Caulked and Sealed saffit
Air Leaks SealedWith Spray FoamInsulation
www.profoam.com • Toll Free: (855)-861-4081What is SprayFoam?.indd 1
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It has long been known that visual high quality rig graphics pay for themselves in new business and brand awareness. Profoam utilizes a team of experienced vendors that can design and apply the best trailer rig graphics available.
Spray Foam Business = Real Profit $The Business ModelThis model is based on a 2,000 square foot wood framed new construction home with 9’ exterior wall height and a 6/12 roof pitch. The foundation is slab on grade. The insulation in this example is Sealite OCX open cell sprayfoam installed at 3.5” thick in the exterior walls and 6” thick on the roof deck.Job Price: (100%) $6,400
Job Costs:
Material: $2,560 (40%)
Labor: $512 (8%)
Job Supplies: $128 (2%)
Gross Profit: (50%) $3,200
This project should take approximately one day for an experienced application crew and take approximately 1.3 sets of material. Actual time frame, material consumption and prozfitability may very from this model.
Contact us to get started on your project(s) today!
www.profoam.com • Toll Free: (866) 644-3626
Profoam Materials Make the Difference in Profit and Success
SHIELDPolyurea Protective Coatings & Linings
COATElastomeric Roof CoatingsPolyurethane Spray Foam Roofing System
Closed-Cell Polyurethane Open-Cell Polyurethane
Open-Cell Foam
Appendix X Approved
Agricultural Grade Spray Foam
Profoam is one of the best spray foam material and equipment providers in the country - offering quality products with great credentials and customer support. If your company is looking for a good reliable partner in the SPF industry, please consider giving Profoam a shot at earning your business. We are former SPF contractors serving SPF contractors and therefore have a better comprehension of your day-to-day business needs. Profoam is truly your one stop shop for anything FOAM.
About ProfoamProfoam Corporation is a leading supplier of closed cell and open cell spray foam insulation and commercial roof coatings. Profoam manufactures custom built mobile spray foam rigs for SPF contractors and dealers. Profoam is a proud supporter of SprayFoam.com and Spray Foam Insulation & Roofing Magazine.
145 Newborn Road • Rutledge, Ga. 30663Toll Free: (866) 644-3626Phone: (706) 557-1400www.profoam.com