Programmes

chapter 6

6) Programmes

6.1 Children's Health Study (CHS)

6.7 Juice PLUS+® Effect

6.9 Professional Support Programme (PSP)

Children's Health Study (CHS)

You will use this programme when you present Juice PLUS+® to a new prospect who has children. During the presentation you can use tools such as the CHS brochure, the website or the "9 simple steps" DVD by Dr. Sears.

www.juicepluschildren.info

The presentation of the programme consists of:

CHS6.1

Are we paying enough attention to our children's nutrition? As parents we want to give our children the best and this asks for serious dedication. Due to our very busy lifestyle we aren't always able to give the attention we would like to their nutrition: this is where Juice PLUS+® can be of tremendous help.

What problems do we face as parents?The facts speak for themselves:

● The number of overweight children in the western world continues to grow, the number of obese children has tripled over the last 20 years: 32.6% of English 10-11 year olds are now overweight or obese. Health Survey for England /National Child Measurement Programme

● World Health Organization

Over 60% of children who are overweight before puberty will be overweight in early adulthood.

● recommended level of physical activity of 60 minutes or more a day. National Health Service Children do far too little physical activity. Less than 1/3 of the children aged 2 to 15 meet the

● enough of them. Especially now that the recommended number of servings is often more defined as 5 to 9 a day around the world. Only 1 in 5 children consumes five or more portions of fruit and vegetables a day. The average fruit and vegetable intake for children aged 5 -15 is 2.5 portions a day, far below the recommendation. Ofcom/National Health Service

Fruits and vegetables are an efficient instrument to fight obesity but English children don't eat

● for the rest of their lives. In Britain, the demand for ready-meals grew by 44% between 1990 and 2002. Many mothers say they do not have time to do “proper cooking”. This reduces parents' control over what goes into food, making it more difficult to monitor the fat, salt and sugar contents.

Nowadays, children do not receive the nutritional education which helps them to keep healthy habits

● the importance of correct nutrition especially for the young. Information aimed at awakening the person’s awareness about

YOUR children could participate in the Juice PLUS+® Children's Health Study!

The questionnaires are sent and filled out by the CHS customers via e-mail according to the following schedule:

1 2 3 4 5 6

Withsubscription

to the Programme

When2nd

box isshipped

When3rd

box isshipped

When4th

box isshipped

When7th

box isshipped

When10thbox is

shipped

6.2 CHS

E-MAIL ADDRESS MANDATORY

● A presentation about Juice PLUS+®

Healthy eating to create well-being: with the help of Juice PLUS+®

Scientific studies show that a correct and balanced nutrition has to include an abundant daily consumption of fruits and vegetables which supply us with immeasurable benefits for our health. Due to the demands of modern society we often don't even succeed in consuming one portion of fruit or vegetables a day whereas worldwide 5 to 9 servings a day are being recommended. Juice PLUS+® does not replace the consumption of fresh fruits and vegetables but it can help us to bridge the gap between what we eat and what we should eat every day.

● Then there is the description of Juice PLUS+® and a presentation of the actual programme

THE MISSIONThe objective of the Juice PLUS+® Children's Health Study (CHS) is to improve the nutritional habits of children and is based on the following understandings:

● a more conscious approach to nutrition which leads to a healthier lifestyle;

● the foundation for healthy and other vital habits is created during childhood;

● the support and influence of parents in developing correct habits is fundamental.

The Study, a behaviour analysis, has been underway for several years and its objective is to monitor thousands of families around the world to observe the effects of the consumption of Juice PLUS+® fruit and vegetables on the general well-being of children and adolescents.

TERMS OF PARTICIPATIONIn order to obtain as much information as possible, the aim is to have as many families as possible participate in the Study supplying Juice PLUS+® for free for the duration of the year, which is automatically renewed for another 2 years, to children and adolescents between 4 and 18 years of age on the condition that one of the parents buys and consumes Juice PLUS+® during the participating period.

This last condition is based on the conviction that the support and influence of parents in developing healthy nutritional habits during childhood is fundamental.

THE QUESTIONNAIRESThe parents have another important role in this programme, which is to fill out and return the 6 CHS Questionnaires which allow the researchers to monitor the set parameters assuring the accuracy of the Study. This will take up very little time since it is done in a practical and fast way via e-mail.

IMPORTANTThe children and adults participating in the CHS can choose between the following Juice PLUS+® products:

CHILDREN FROM 4 TO 12 YEARSJP+ Capsules: consume 1 fruit and 1 vegetable capsule a day with a large glass of water (from 6 to 12 years).JP’s: consume 2 fruit and 2 vegetable chewables a day with a large glass of water. Each chewable corresponds to half a capsule of Juice PLUS+®.JP+ Soft Chewables: consume 2 fruit Soft chewables and 2 vegetable Soft chewables a day. Each Soft Chewable corresponds to half a capsule of Juice PLUS+®.

ADOLESCENTS FROM 13 TO 18 YEARSJP+ Capsules: Consume 2 fruit and 2 vegetable capsules a day with a large glass of water.JP’s: Consume 4 fruit and 4 vegetable chewables a day with a large glass of water. Each chewable corresponds to half a capsule of Juice PLUS+®.

ADULTSJP+ Capsules: Consume 2 fruit and 2 vegetable capsules a day with a large glass of water.JP+ Premium: Consume 2 capsule of each Juice PLUS+® blend a day with a large glass of water.

6.3 CHS

61%67%

69%

66%71%

79%

53% 59%70%

43%48%

59%

45%50%

60%

49%55%

67%

Drinking more water

Eating more fruits & vegetables

Eating less fast food/Drinking fewer soft drinks

More participation in organised outside school sports/athletic activities

Less school or work missed

More concentration and attention in school with positive results on academic performance

● The following Study results are based on the answers to the questionnaires of about 200,000 participants so far. This graph shows that the longer the children consume Juice PLUS+® the more benefits they have.

6.4

The Juice PLUS+® Children's Health Study Advisory Committee

The Advisory Committee of the Juice PLUS+® Children's Health Study is made up of the following experts who are helping to advance and support the objectives of the Study.

Dr. Gerald Tulzer, Paediatrics - Linz, AustriaTulzer trained at the University of Vienna, at the General Hospital and at the Pediatric Clinic in Linz and at the Children's Hospital of Philadelphia, University of Pennsylvania. He is currently Head of the Department of Pediatric Cardiology at the Pediatric Heart Centre in Linz and on the teaching staff at the University of Vienna. Dr Tulzer gained an international reputation through a worldwide unique heart operation on a baby in the womb in January 2001.

Dr. John J. Corcoran, M.D., F.A.C.O.G. Obstetrics, Gynaecology and Surgery - Lancaster, Pennsylvania (USA) Dr Corcoran is a graduate of Georgetown University School of Medicine in Washington, and interned at Misericordia Hospital in Philadelphia. For over 40 years he has been in private practice as an Obstetrician and Gynaecologist in Lancaster, Pennsylvania.

Dr. Paul Stricker, M.D., Paediatrics and Adolescent Sports Medicine - San Diego, California (USA) Associate, former President and member of the American Medical Society for Sport Medicine. He has also been physician of the American Olympic team and the national swimming, gymnastics, football and basketball team. In 2007 he was elected as one of the best American paediatrics by the Consumer's Research Council of America.

Dr. Shirley Robertson, M.D., A.A.F.P., Family Practice Lansing, Michigan (USA) Robertson is a graduate of Loyola University School of Medicine in Chicago. She did her residency training at E.S. Sparrow Hospital in Lansing Michigan, and has been a Family Practice Specialist for the past 25 years. She has also held an Assistant Clinical Professorship at Michigan State University since 1978.

Dr. Doug Odom, M.D., Obstetrics and Gynaecology Jackson, Mississippi He graduated at the University of Mississippi Medical Center at Jackson, MS. He completed his residency in Obstetrics and Gynaecology at the University Medical Center of Jackson, where he worked as an Assistant Clinical Professor for more than 30 years. In the last 35 years he has worked as a private specialist in Obstetrics and Gynaecology in six hospitals.

Dr. William Sears, M.D., F.R.C.P., PaediatricsSan Clemente, California (USA)Sears received his paediatric training at Harvard Medical School's Children's Hospital in Boston and The Hospital for Sick Children in Toronto and at the University of Southern California School of Medicine. He is the author of 22 books and numerous scientific articles, and serves as a medical and parenting consultant to Baby Talk and Parenting magazines. He has a private practice for more than 30 years where he treats children and gives advice to their parents.

J.J. Corcoran P. Stricker S. Robertson W. SearsG. Tulzer D. Odom

CHS

6.5

CHS questionnaires

The questionnaires consist of a first part in which information is requested about the participants (first name and last name, address, age, height, weight and other details about the child) followed by the actual questionnaire with the following questions:

CHS

About your child's diet

Questions Relating to School

Questions About Your Child's Extra-Curricular Activities

Additional Information About Your Child

● Approximately how many servings of raw (uncooked and unprocessed) fruit would you say your child eats on average each day?

● Approximately how many servings of raw (uncooked and unprocessed) vegetables would you say your child eats on average each day?

● Does your child usually eat breakfast in the morning?

● About how many times each week would you say your child eats a meal from a "fast food" restaurant?"

● About how many glasses of water would you say your child drinks on average each day?

● About how many carbonated soft drinks and/or high-sugar children's beverages would you say your child drinks on average each day?

● Is your child currently taking any kind of nutritional supplement?

● During the last completed school year, how many days of school did your child miss?

● How would you characterise your child's academic performance?

● How would you characterise your child's ability to concentrate and pay attention in school?

● How would you characterise your child's self-image and self-esteem?

● Does your child participate in organised extra-curricular sports/athletic activities?

● Whether or not your child participates in organised, extra-curricular sports/athletic activities, how would you describe your child's overall level of physical activity?*

*In addition to team sports and athletics, please consider any/all exercise and constructive physical activity, including walking, jogging, riding a bicycle, swimming, rollerskating and rollerblading, dancing, martial arts, individual gymnastics, etc.

● Does your child participate in other organised non-sports extra-curricular activities such as scouting, band or orchestra, school plays, chess, problem-solving competitions, etc.?

● Is your child involved in any informal, personal hobbies or pastimes such as stamp or coin collecting, amateur astronomy, painting, music, etc.?

● Is there anything else you would like to tell us about your child that you think would be pertinent to our study?

About Your Child and Juice PLUS+®

About changes to your child's diet

About Any Other Changes You've Noticed

● Is your child taking: JP's - capsules - soft chewables

● Is your child taking Juice PLUS+® as recommended on a regular basis?

● When does your child take Juice PLUS+® Fruit Blend?

● When does your child take Juice PLUS+® Vegetable Blend?

● Do you and your child take Juice PLUS+® at the same time?

● Have you seen any change in the amount of fruit your child eats on average every day?

● Have you seen any change in the amount of vegetables your child eats on average every day?

● Have you seen any change in how often your child eats breakfast in the morning?

● Have you seen any change in the amount of water your child drinks on average every day?

● Have you seen any change in how often your child eats meals from "fast food" restaurants each week?

● Have you seen any change in the number of carbonated soft drinks and/or high-sugar children’s beverages your child drinks on average every day?

● Does your child take any kind of nutritional supplement other than Juice PLUS+® ?

● Do you think your involvement in the Juice PLUS+® Children’s Health Study has resulted in any change in your child’s awareness of his or her own health and wellness?

● Have you seen any other changes in either you or your child not covered by other questions in this questionnaire?

Apart from allowing the Study researchers to monitor the set parameters and assure the accuracy of the research, there is another important benefit to the parents of the young participant for filling out the questionnaires. Over time, they themselves are able to evaluate the changes in their attitude and that of their children, following the consumption of Juice PLUS+®.

The programme has its specific continuous order form (see chapter 8).

6.6 CHS

6.7

Now, there's a programme designed to help your new Juice PLUS+® PREMIUM customers fully appreciate the Juice PLUS+® effect. Not surprisingly, we call it the Juice PLUS+® Effect, too. And it's just as easy as Juice PLUS+® itself, both for you and your customers.

All they have to do is answer the questions. It only takes a few minutes.

Juice PLUS+® Effect

We all know that Juice PLUS+® is more than just an easy way to get added nutrition from a wide variety of fruits and vegetables every day. Thousands of people report that after only a few months of taking Juice PLUS+®, they've started to eat more fruits and vegetables, too. They also report that they're drinking more water, drinking fewer soft drinks, eating less fast food and even missing less days at work.

We call it the "Juice PLUS+® effect." And thanks to your efforts, it's spreading around the world.

All you have to do is call your customer after he or she has been on Juice PLUS+® PREMIUM for about 3 months, and walk them through the new Juice PLUS+® Effect telephone survey that you'll find on NSAonline section "Tools / Juice PLUS+® Materials". (We even remind you with an NSAonline alert to make the call).

If they do that, we'll send them two free cans (12 vanilla and 12 chocolate servings) of Juice PLUS+® Complete along with their second shipment of Juice PLUS+® PREMIUM. What kind of effect will the Juice PLUS+® Effect have on your business? Based on US market experience:

● of people who complete the survey accept that all-important second carton of Juice PLUS+® PREMIUM ● accept the third carton ● 70% start their second year by accepting their fourth carton!

99%

83%

Juice PLUS+® Effect

6.76.8 Juice PLUS+® Effect

How it works:

New customers take Juice PLUS+® PREMIUM as recommended.You can enroll your customer by selecting the "Juice PLUS+® Effect" button in the "Submit Customer Order" section on NSAonline. Alternately you could send your order by fax using the Juice PLUS+® Effect form available in section "Tools/Forms & Applications". By enrolling your customer, you'll receive an alert on NSAonline 90 days to remind you to follow-up (if you forget to enroll at the beginning, you can call Sales Support to convert the Juice PLUS+® PREMIUM order to a Juice PLUS+® Effect order). Complete with your customer our Juice PLUS+® Effect survey on NSAonline before day 115 – or download the survey in PDF form and fax it to the NSA office on 0845 0848 891 (UK) or 1850 930097 (Eire) or save it in PDF and forward an e-mail to salessupport@nsamilan.com The second carton of Juice PLUS+® PREMIUM must be shipped to the customer without delay or interruption (no reset shipment date).

Your customer will receive 2 free cans of Juice PLUS+® Complete with the second box of Juice PLUS+® Premium.

You will participate with a contribution of €5/£4 deducted from your second box RSP. In the case you have a Wellness Coordinator the cost will be split equally between the two of you.

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Who is eligible?

New Juice PLUS+® PREMIUM customers only - one order per person. New customers selecting a shipping frequency of every four months. New Children's Health Study - adult customers.

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To present and explain the Juice PLUS+® Effect to others, use the following support materials:

Juice PLUS+® Effect brochurecod. Juice PLUS+® Effect questionnaire (Download from NSAonline section "Tools / JP+ Materials")

Z20028UK

EffectThe Juice PLUS+®

Towards a more complete nutrition

6.9

The PSP programme has been created for those Healthcare Professionals and Franchisees who do not have enough time to follow the operative side of his/her new business.

1) Programme DescriptionThis programme offers an important support tool for successfully managing an effective and transparent collaboration between a Healthcare Professional and another NSA Franchisee, who in thiscase operates as a Wellness Coordinator.The Wellness Coordinator is someone who works to support a Healthcare Professional helping people join the Preferred Customer Programme (PCP) and managing all information and administration tasks which are strictly related to the consumption of Juice PLUS+® nutritional products.Activities are not limited to simply advising people to consume Juice PLUS+® on a regular basisin order to help them maintain a healthy lifestyle. Experience has shown that, especially in the first few months after they have taken the initial decision, Juice PLUS+® consumers need advice,information and constant reminders about why they chose Juice PLUS+® in the first place.This task is the key to success for an NSA Franchisee, and it requires a high degree of organisation and the capacity to relate to clients. To achieve the best results, it cannot be left to chance.This is why some NSA Franchisees have specialised in this activity and have become WellnessCoordinators. In other words, they have become specialists in managing clients who belong toanother NSA Franchisee's client base.

2) What does a Wellness Coordinator do?First of all, the Wellness Coordinator fills out the order form with the client's personal data,helping them decide quantities, type of product, delivery frequency and payment method, eithermeeting them personally or by phone, fax or e-mail.But this is only the beginning. As soon as NSA has received the order, the Wellness Coordinatorstarts a series of monitoring tasks to make sure the product is delivered to the customer on timeand that the customer successfully establishes the habit of consuming the product regularly (Juice PLUS+® is not a one-off cure but a profound life-style change).This is done using a fixed programme of periodic contacts (10, 30 and 100 days after the order has been placed) by phone or via e-mail. The Coordinator checks to see if the product is being consumed and answers any questions the customer might have.If for any reason the client has consumed a greater or smaller amount of the product than expected, it is the Wellness Coordinator who sets up changes for future delivery dates.This leads to a professionally organised after-sales service which cannot be entrusted to unqualified people who might not respond correctly to the customer's needs, and is therefore carried out by NSA Franchisees with solid, long-term experience with Juice PLUS+®.

Professional Support Programme (PSP)

3) How does the Programme work?A basic premise of the Programme is a good relationship between the Healthcare Professional and the Wellness Coordinator - which can sometimes turn into friendship.

The Healthcare Professional must simply talk about his own personal experience with Juice PLUS+® and the information collected about the product. Placing orders and providing post-sales assistance (follow-up) – thanks to the Professional Support Programme (PSP) – is the responsibility of the Wellness Coordinator.The Healthcare Professional uses the attached form (page 6.12) to set up the arrangement with the Wellness Coordinator, who then carries out the customer service activities described above. The Healthcare Professional can talk about Juice PLUS+® and, at the end of the conversation, offers his Wellness Coordinator's telephone number so that the customer can place an order. Alternatively, he can ask the customer whether he wishes to be contacted by an NSA Franchisee in order to receive further information about Juice PLUS+® and place an order. Before carrying out this task, the customer's explicit consent must be received and all privacy-related legal obligations must be complied with.

4) The Healthcare Professional's messageThe Healthcare Professional, after careful evaluation of the scientific documentation – and on the basis of his own experience as a consumer and that of his family – adds Juice PLUS+® to his professional life. In conveying the motivation which led the Healthcare Professional to choose Juice PLUS+®, it is important to highlight the need to consume the product long-term and on a regular basis.

5) Activity analysisThe Healthcare Professional and the Wellness Coordinator should agree on how they prefer tocommunicate on the activities' progress (fax, e-mail or telephone). The Healthcare Professional can check his/her business growth and monitor customer orders through NSAonline. The Wellness Coordinator, on the other hand, only has access to the Healthcare Professional's customer data, via NSAonline. Furthermore, NSA sends an electronic time-schedule to Wellness Coordinators via e-mail to remind them when to carry out the three follow-up telephone calls (after-sales assistance).

6.10 PSP

Juice PLUS+® ProductsWellnessCoordinator

Healthcare Professional's Commissions based on his/her position

DLR* SC*SDD*DD*

PSP6.11

6) Financial issuesIn view of the importance of the Wellness Coordinator to the success of the Programme and thecommitment necessary to manage dozens of customers in follow-up activities, NSA offers Wellness Coordinators a commission on PCPs generated through this joint activity with the Healthcare Professional. The efforts of both of them are therefore complementary. In other words, they both work to maximise the customers' long-term use of Juice PLUS+®, ideally for the rest of their lives.

Juice PLUS+® Premium capsulesJuice PLUS+® Fruit&Vegetable capsulesJuice PLUS+® Premium Soft ChewablesJuice PLUS+® F&V Soft ChewablesJP'sJuice PLUS+® VineyardJuice PLUS+® Complete

+£ 9.38+£ 6.25+£ 5.62+£ 3.75+£ 3.12+£ 3.12+£ 5

DLR* SC*SDD*DD*

+£ 9.38+£ 6.25+£ 5.62+£ 3.75+£ 3.12+£ 3.12+£ 5

+£ 7.50+£ 5+£ 4.5+£ 3+£ 2.50+£ 2.50+£ 4

+£ 5.63+£ 3.75+£ 3.38+£ 2.25+£ 1.88+£ 1.88+£ 3

+£ 5.63+£ 3.75+£ 3.38+£ 2.25+£ 1.88+£ 1.88+£ 3

Note: Commissions (pre-tax) * based on current Marketing Plan

Note: Commissions (pre-tax)

Eire

+€ 15+€ 10+€ 9+€ 6+€ 5+€ 5+€ 7.5

Juice PLUS+® Premium capsulesJuice PLUS+® Fruit&Vegetable capsulesJuice PLUS+® Premium Soft ChewablesJuice PLUS+® F&V Soft ChewablesJP'sJuice PLUS+® VineyardJuice PLUS+® Complete

+€ 9+€ 6+€ 5.4+€ 3.6+€ 3+€ 3+€ 4.5

+€ 9+€ 6+€ 5.4+€ 3.6+€ 3+€ 3+€ 4.5

* based on current Marketing Plan

+€ 12+€ 8+€ 7.2+€ 4.8 +€ 4+€ 4+€ 6

+€ 15+€ 10+€ 9+€ 6+€ 5+€ 5+€ 7.5

Juice PLUS+® ProductsWellnessCoordinator

Healthcare Professional's Commissions based on his/her position

UK

PSP6.12

Enrolment formFax to NSA on 0845 0848891 (UK) or 1850 930097 (Eire)

We have read and accept the documents which regulate the relationship between Healthcare Professionals and Wellness Coordinators as described in the previous pages, and wish to adhere to the collaboration agreement provided by NSA.This agreement may be interrupted by the Healthcare Professional, the Wellness Coordinator, or by NSA upon written notification before the 20th day of each month.

Name - Healthcare Professional

Name - Wellness Coordinator

Name - NMD Sponsor of the Healthcare Professional

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Mob.

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E-mail

Date

Date

Healthcare Professional

Wellness Coordinator

NSA code

NSA code

NSA code

Signature - Healthcare Professional

Signature - Wellness Coordinator